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Category Archives: Value

STRAIGHT TALK: Agile at Scale is Bullshit by Design – The Guardian

24 Tuesday Feb 2026

Posted by Martyn Jones in agile, agile@scale, All Data, Architecture, Assets, awareness, behaviour, business strategy, Creativity, Dogma, IT strategy, Strategy, structured intellectual capital, Value

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agile, AI, Artificial Intelligence, bullshit, Business, dailyprompt, education, fuck-off, Marketing, safe, safee, science, scrum, social media, technology

Martyn Rhisiart Jones

Madrid, Wednesday 25th February 2026.

Seven years on, the verdict is in, and it’s not flattering. Back in 2019, in a Brussels-fuelled rant channelling the incomparable Bob Hoffman, I declared Agile at Scale the next frontier of IT bullshit: immature, ill-conceived, supercilious, and emphatically not agile. It killed communication with jargon, turned criticism into heresy, and mangled history by ignoring what actually worked. I called it a cultish Frankenstein of Scientology zeal, Vatican pomp, and authoritarian quirks – all wrapped in vainglorious slide decks.

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CEO BRIEFING: Agile at Scale is Bullshit by Design – Remastered and Revisited – 2026/01/27

07 Saturday Feb 2026

Posted by Martyn Jones in agile, agile@scale, All Data, Architecture, Assets, awareness, behaviour, business strategy, Creativity, Dogma, IT strategy, Strategy, structured intellectual capital, Value

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agile, AI, Artificial Intelligence, bullshit, Business, safe, scrum, technology

Martyn Rhisiart Jones

Bruxelles, 28th May 2019

To begin at the beginning

To paraphrase the great Bob Hoffman. Just when you feared that Agile evangelists might produce even more nonsense, they surprise you. What do they do? Exceed expectations.

And how did they do that? Ladies and gentlemen, let me introduce you to Agile at Scale. It comes with all the miscellaneous, spiced-up, and vainglorious crap-on-the-side that accompanies it.

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STRAIGHT TALK: Agile at Scale is Bullshit by Design

28 Tuesday May 2019

Posted by Martyn Jones in agile, agile@scale, All Data, Architecture, Assets, awareness, behaviour, business strategy, Creativity, Dogma, IT strategy, Strategy, structured intellectual capital, Value

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cropped-p4010326.jpgMartyn Richard Jones

Bruxelles 28th May 2019

To begin at the beginning

To paraphrase the great Bob Hoffman. Just when you thought that if evangelists for Agile were to generate one more ounce of bullshit the entire fucking solar system would explode, what do they do? Exceed expectations.

And how did they do that? Ladies and gentlemen, let me introduce you to Agile at Scale with all the miscellaneous, spiced-up and vainglorious crap-on-the-side that accompanies it.

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Why Management Fails in Information Strategy

14 Tuesday Oct 2014

Posted by Martyn Jones in Architecture, Assets, business, Business Intelligence, Data Warehousing, Management, Value

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Big Data, Business, business intelligence, Data Marts, enterprise data warehousing, hadoop, information management, knowledge, knowledge management, Risk Management

In the dim and distant past most organisations struggled along with what they euphemistically referred to as Information Systems.

They were Information Systems with no overall design, no elements of management and no architecture.

Information Systems were built to show how the company had been performing in the immediate past, and that was it. Continue reading →

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