20 Sunday Sep 2026
Posted in Inform, educate and entertain.
Laughing@Data.Com (often discussed alongside The 2030 Data Agenda essays and writings) is a satirical and polemical book by veteran data architect and consultant Martyn Rhisiart Jones.
Part memoir, part industry autopsy, and part manifesto, the book takes a witty and sharp look at the absurdity of the IT and enterprise data world. Rather than being another standard tech guide, it functions as a survival manual for anyone dealing with corporate tech hype cycles.
Continue reading25 Tuesday Aug 2026
Posted in agile@scale, All Data
Pip: Good strategy, they say, means knowing when the pitch is real and when it’s a brochure with ambitions. Martyn Jones has been stress-testing that distinction — and today we’re looking at what happens when data architecture meets vendor enthusiasm.
Mara: This episode covers one substantial territory: data lakehouses — the claim, the reality, and the gap between them that organisations are quietly discovering in production.
Pip: Let’s get into it.
Continue reading25 Tuesday Aug 2026
Pip: Good Strategy Rebellion — where the sacred cows of enterprise tech get a proper going-over. Today we’re deep in the data wars, asking whether the industry’s favourite architectural revolution is actually a revolution, or just the same old chaos in a new lanyard.
Mara: Martyn Jones has been writing about exactly that — covering the case against Data Mesh, what it means for how organisations actually govern and use their data, and why the rational data warehouse keeps refusing to stay dead.
Pip: Let’s start with the bonfire.
Continue reading24 Monday Aug 2026
Pip: Good Strategy Rebellion — where the sacred cows of Silicon Valley come to be skewered, preferably with footnotes.
Mara: Today we’re in the territory Martyn Jones has been carving out: a full-scale critique of data architecture hype, the case against fashionable frameworks, and a defence of the unglamorous systems that actually work.
Pip: Coherence over chaos, basically. Let’s start with the bonfire.
Continue reading10 Sunday May 2026
Martyn Rhisiart Jones and Alexei Steel
Madrid and London, 10th May 2026
Alright, citizens! Gather ’round, because I’ve been standing in the queue at the local organic laundromat in Tufnell Park, and I’ve had an epiphany. I was looking at a discarded copy of The Posh Spreadsheet Quarterly, and there he was. The man, the myth, the human megaphone for corporate mediocrity: Bernie Bumper-Book.
Continue reading06 Wednesday May 2026
Tags
AI Strategy, Artificial Intelligence, Corporate Jargon, Corporate Satire, Executive Leadership, LinkedIn Culture, Management Consulting, Tech Hype
Martyn Rhisiart Jones
Madrid, Wednesday 6th May 2026
Title: Why Every CEO Needs a ‘VoidLogic’ Strategy (Or: How to Successfully Set Your Building on Fire While Smiling for a Headshot)
By Barnaby Sludge (Disruption Architect, Thought-Gland Inflator, and Professional Vapor-Salesman)
Listen to me, you tight-suited, Peloton-humping, organic-kale-smoothie-shitting sacks of corporate offal! I was walking past a boardroom the other day, a room so full of expensive air and low-level sociopathy it’s technically classified as a vacuum, and I saw a CEO. A man whose only contribution to the human race is deciding which shade of “Grey Despair” to paint the staff toilets.
And what was he doing? He was crying! He was weeping hot, salty tears into his gold-plated iPad because he didn’t have a VoidLogic strategy!
He’s terrified! He’s heard the buzzwords! “Generative Rectification!” “Algorithmic Synergy!” He doesn’t know what they mean, but he knows if he doesn’t buy them, the other boys at the Yacht Club will laugh at his small, non-AI-integrated genitals! It’s a con, you clowns! It’s the digital equivalent of selling a magic bean to a man who’s already sold his house to buy a specialised bean-holding glove! It’s Barnaby Sludge, standing there in a suit made of woven press releases, shouting, “Give me your money, or the computer will come to your house and eat your pension!”
Continue reading08 Sunday Mar 2026
Posted in Inform, educate and entertain.
Tags
Artificial Intelligence, business strategy, Critical Thinking, data architecture, data governance, data mesh, data-strategy, Tech Hype
The Editorial Team
Here are the most important lessons you can learn from goodstrat.com. These are distilled from the site’s essays, blog posts, and strategic frameworks around data, governance, and technology.