Laughing@Data.Com (often discussed alongside The 2030 Data Agenda essays and writings) is a satirical and polemical book by veteran data architect and consultant Martyn Rhisiart Jones.

Part memoir, part industry autopsy, and part manifesto, the book takes a witty and sharp look at the absurdity of the IT and enterprise data world. Rather than being another standard tech guide, it functions as a survival manual for anyone dealing with corporate tech hype cycles.