• Home
  • About
  • Opinion
  • Strategy
    • Data Warehousing
    • Ask Martyn
  • MARTYN
    • MARTYN’S MUSIC
    • Must-Read Books from Martyn
    • PODCASTS
    • MARTYN.ES

GOOD STRATEGY REBELLION

GOOD STRATEGY REBELLION

Category Archives: Information Management

DATA WORLD: Big Data: The Art of Bullshit – 2026

15 Thursday Jan 2026

Posted by Martyn Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, disinformation, governance, Inform, educate and entertain., information, Information Management, Information Supply Frameowrk, Information Supply Framework, pig data, The Amazing Big Data Challenge, The Big Data Contrarians

≈ Leave a comment

Tags

AI, Artificial Intelligence, Big Data, chancers, charlatans, chatgpt, flim-flam-sauce, grifters, grok, technology, writing

Bertxin Galestara and Sir Afilonius Rex,  based on an  opinion piece written by Marty Rhisiart Jones

Mountain View, 19th January 2017 – Bandoxa Thursday 15th January, 2026

“I’ve been accused of vulgarity. I say that’s bullshit.” – Mel Brooks

If you enjoy this piece or find it useful, then please consider joining The Big Data Contrarians on LinkedIn. Continue reading →

Leadership 7s – Episode 1 – S01E01

03 Monday Jun 2019

Posted by Martyn Jones in business strategy, Good Strategy, Information Management, IT strategy, leadership, Leadership 7s, Management, project management

≈ Leave a comment

Leadership 7s S01E01

This is the first in a series of management talking points. The name Leadership 7s has been influenced by the great game of rugby, which is was the emblematic game of my youth and a passion of the home country of my Mom and Dad, Wales.

In fact, much of what I learned about leadership in my formative years came from fundamentally social influences such as rugby union.

So, today I want to address seven talking points that deal with aspects of leadership, coaching and management.

STRAIGHT TALK: How to turn data into knowledge

02 Wednesday Aug 2017

Posted by Martyn Jones in All Data, Architecture, Big Data, Big Data Analytics, data architecture, Data governance, data management, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strategy, Inform, educate and entertain., information, Information Management, Information Supply Framework, IT strategy, Knowledge, knowledge management, Marketing, Martyn Jones, Martyn Richard Jones, Sales, structured intellectual capital, wisdom

≈ 1 Comment

Martyn Jones

Zurich, Switzerland – 3rd August 2017

Image2If anyone can turn data into knowledge then that person is me.

Let me explain.

I am a data architecture and management professional. For more than three decades I have been acquiring knowledge and experience in the design and delivery of effective data and solutions architectures for a wide range of projects and in a wide range of (mainly large global or regional) enterprise clients.

Therefore I think I can reasonably presume to have built up quite a good personal body of knowledge when it comes to applied data architecture and management.

As well as being a professional in the management and architecture of data, I have also considerable knowledge and experience in the areas of information management, artificial intelligence and knowledge management (structured intellectual capital).

So, what about turning data or information into knowledge? Continue reading →

Here’s a thought… A Date with Codd

18 Saturday Mar 2017

Posted by Martyn Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strategy, Inform, educate and entertain., information, Information Management, Information Supply Framework, IT strategy, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians

≈ Leave a comment

SBMartyn Richard Jones

Carmarthen 18th March 2017

This is a second collection of snippets; ideas and occurrences that are aimed to provoke critical thought and engagement.

As I stated in the first of these articles, “Most people who know me, at least in a professional capacity, will know that I am no unconditional supporter of Data Warehousing, never mind the more plague ridden swamps inhabited by Big Data, Data Lakes, Travelling IoT, Dodgy Data Science, Instant Data Scientists (just add water) and New-Age Machine Learning. So, many will not be surprised by this heterogeneous post-modern pastiche of ideas, impressions and bagatelles.”

I have extended the original scope of these posts to include any thought on themes of strategy, data, technology, process, business and humanity. Continue reading →

Data Supply Framework 3.0 – ETL Patterns

26 Thursday Jan 2017

Posted by Martyn Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, data architecture, Data governance, Data Lake, Data Supply Framework, Extract, Good Strategy, goodstart, governance, Inform, educate and entertain., Information Management, Information Supply Frameowrk, Information Supply Framework, IT strategy, Strategy, The Big Data Contrarians

≈ Leave a comment

Martyn Richard Jones

Mountain View, 22nd January 2015

image3This article is the first in a series of articles that discuss aspects of the use of architectural patterns in the Cambriano Information Supply Framework 3.0

The term architectural pattern may sound grand, misleading or daunting, but it’s really quite a simple concept. It’s like writing a function in a programming language to log in to a database, check that the connection is alive and working and report back the success of the connection request. If that function can be reused either in the same application development, in the same IT shop or in IT in general (e.g. Java code to connect and test the connection to SQL Server) then it’s well on its way to becoming an architectural pattern. Of course, there are much more sophisticated architectural patterns. But generally a pattern is a simplified and generic template for address a generally occurring problem. But as with much in architecture, less usually turns out to be more.

Continue reading →

Big Data is Bullshit – 2017

19 Thursday Jan 2017

Posted by Martyn Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, disinformation, governance, Inform, educate and entertain., information, Information Management, Information Supply Frameowrk, Information Supply Framework, pig data, The Amazing Big Data Challenge, The Big Data Contrarians

≈ Leave a comment

Marty Richard Jones

Mountain View, 19th January 2017

“I’ve been accused of vulgarity. I say that’s bullshit.” – Mel Brooks

If you enjoy this piece or find it useful then please consider joining The Big Data Contrarians. Continue reading →

A data superhero is something to be

02 Wednesday Mar 2016

Posted by Martyn Jones in Consider this, Data Supply Framework, Data Warehouse, Data Warehousing, DW 3.0, EDW, Excellence, Good Strat, Good Strategy, Inform, educate and entertain., Information Management, Information Supply Frameowrk, Knowledge, leadership, Methodology, Professional Networking, The Big Data Contrarians

≈ Leave a comment

SuperHeroA data warehousing superhero is something to be

Not all that glitters is Big Data, and Big Data has a long way to go before it can deliver anything like the same satisfying results, tangible benefits and organisational agility that a properly implemented Inmon Enterprise Data Warehouse can provide.

Therefore, I have a question for you.

Continue reading →

In the Beginning was the Big Data Plan

23 Tuesday Feb 2016

Posted by Martyn Jones in Big Data, Big Data 7s, Big Data Analytics, Data governance, Data Lake, data science, Data Warehouse, Dogma, DW 3.0, Inform, educate and entertain., Information Management, Information Supply Frameowrk, Infotrends, Inmon, sentiment analysis

≈ Leave a comment

Lucas_Cranach_d._Ä._035

In the beginning was the Big Iron, the Big Data, and the Big Data Plan.

And then came the Big Data Assumptions.

And the Big Data Assumptions were without form.

And the Big Data Plan was without substance.

And the Big Iron was without movement.

And the Big Data was without velocity, variety and volume.

And darkness was upon the face of the data workers.

And they spoke amongst themselves, saying: “Big Data, is a crock of shit, and it stinketh mucho”.

And the data workers went unto their Data Supervisors and said: “This here Big Data is a pile of putrid crappy keech”, for they were from Govan, and continued, “and none may abide the odour thereof”.

And the Data Supervisors went unto their Information Managers, saying: “Big Data is a container of excrement, and it is very strong, such that none may abide by it.”

And the Information Managers went unto their Business Directors, saying: “This here Big Data doodoo is a vessel of fertilizer, and none may abide its strength.”

And the Business Directors spoke amongst themselves, saying to one another: “Big Data contains that which aids plant growth, and it is very powerful.”

And the Vice Presidents went unto the President, saying unto him: “This new Big Data will actively promote the growth and vigour of the company, with powerful effects.”

And the President looked upon the Big Iron, the Big Data and the Big Data Plan, and saw that they were good.

Many thanks for reading

Join The Big Data Contrarians

The Big Data Contrarians

Stories From the Data Warehousing Front-Line

21 Sunday Feb 2016

Posted by Martyn Jones in Big Data, Big Data 7s, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, goodstart, goodstrat, Inform, educate and entertain., Information Management, Information Supply Frameowrk, Information Supply Framework, Inmon, Martyn Jones, Martyn Richard Jones, Strategy, The Big Data Contrarians

≈ Leave a comment

NB THIS IS FICTION

All characters appearing in this work are fictitious. Any resemblance to real persons, living or dead, is purely coincidental.

Data warehousing, what is it like?

Although the answers are probably obvious, and to be honest, compared to the Big Data hype-circus, this is a walk in the park, I have often wondered why Data Warehousing attracts such a surfeit of lazy, socially inept and shallow-thinking chancers. Continue reading →

Big Data: 10 truths, 10 myths and 10 unwise things

17 Tuesday Nov 2015

Posted by Martyn Jones in Ask Martyn, Big Data, Data Warehousing, Inform, educate and entertain., Information Management, Uncategorized

≈ Leave a comment

Tags

Big Data, enterprise data warehousing, Martyn Jones, Strategy

StartSMILESMany people come up to me in the street and beg me to write about the truths, myths and unwise things said about Big Data. I am offered gifts of goats, partners and riches beyond the dreams of avarice just to pronounce on such things. I am not in the habit of bowing to such street-pressure, but I have finally come round to doing something, if only to placate the river of rose-petal bearing infants’ tears flowing past my abode.

Big Data is for everyone

Continue reading →

← Older posts

Follow Good Strategy

Enter your email address to follow this strategy platform and receive free notifications of new content by email.

Top posts

  • STRAIGHT TALK: Is the Hannibal Directive a Thing?
  • CONSIDER THIS: Top Countries Known for Arrogance and Ignorance
  • An Open Letter to Mansoor Hussain Laghari
  • STRAIGHT TALK: Examining War Crimes Allegations
  • THE GS PODCAST: Examining War Crimes Allegations
  • An Open Letter to Mansoor Hussain Laghari
  • IT'S POLITICS: Tangerine Scream
  • Artificial Intelligence, Genuine Bullshine: Why LinkedIn’s 'Self-Driving Labs' Can Swerve Into a Ditch
  • Key Achievements of Trump’s Presidency (2017-2021)
  • IT'S POLITICS: Brexit is Bullshit

Recent Comments

miniPcs's avatarminiPcs on Datos de Forma Deliberada: Mej…
#writing on HOW NOT TO: Embrace the AI Swa…
#tech on HOW NOT TO: Embrace the AI Swa…
Literbook on GRIFTER’S CORNER: Is AI…
#writing on GRIFTER’S CORNER: Is AI…

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Recent articles

  • STRAIGHT TALK: Uploading Grandma to the Data Lake
  • IT’S POLITICS: Tangerine Scream
  • STRAIGHT TALK: Is the Hannibal Directive a Thing?
  • THE GS PODCAST: Examining War Crimes Allegations
  • STRAIGHT TALK: Examining War Crimes Allegations
  • Artificial Intelligence, Genuine Bullshine: Why LinkedIn’s ‘Self-Driving Labs’ Can Swerve Into a Ditch
  • DATA CRISIS: Lessons from San Isidro’s Wisdom
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.

To find out more, including how to control cookies, see here: Cookie Policy

Hours & Info

Spain
+34 692 376 698
martyn.jones@martyn.es
Lunch: 13:30pm - 14:30pm
Dinner: M-Th 20:00pm - 21:00pm, Fri-Sat:21:00pm - 22:00pm

The Stats

  • 124,801 hits

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
Log in
  • STRAIGHT TALK: Uploading Grandma to the Data Lake

Powered by WordPress.com.

Loading Comments...