• Home
  • About
  • The Good Strategy Blog
  • Strategy
    • Data Warehousing
    • Ask Martyn
  • MARTYN
    • MARTYN’S MUSIC
    • Must-Read Books from Martyn
    • PODCASTS
    • MARTYN.ES

GOOD STRATEGY REBELLION

GOOD STRATEGY REBELLION

Tag Archives: grifters

STRAIGHT TALK: Davos 2026: The Illusion of Leadership and Dialogue

02 Monday Mar 2026

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

AI, Artificial Intelligence, bullshit, chancers, chatgpt, clowns, cretins-rule-the-world, fascist, genocide, grifters, infanticide, nazi, technology

A Marrs Barrs A Day Helps You Bla, Bla and Bla

Martyn Rhisiart Jones

Madrid, Monday 2nd March 2026

Oh, for fuck’s sake, Dirndal Barr, you gleaming beacon of LockedOut futurism, you’ve done it again. March 2, 2026, the snow’s still settling on the Davos chalets, the private jets are queuing for takeoff like taxis at a funeral, and here you are, posting your pre-packaged “What Are The Real Questions Leaders Will Be Asking At Davos 2026?” like it’s some brave exposé rather than the world’s most expensive press release. You’re not a futurist, Benny. You’re a futurist-shaped content mill with 5 million followers who all clicked “Follow” in the hope you’d one day say something that wasn’t sponsored by the ghost of McKinsey.Let’s start with the official theme: “A Spirit Of Dialogue”. Beautiful. Nothing screams authentic conversation like locking up 3,000 of the richest, most insulated people on earth in a Swiss village so they can talk about how the rest of us should talk better.

Continue reading →

STRAIGHT TALK: Grok, What Do You Make of Martyn Rhisiart Jones’ Take on Big Data?

15 Sunday Feb 2026

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

Big Data, blog, data hub, data lake, Data Mart, Data Warehouse, featured, frauds, grifters, hype, inspiration, travel

Sir Afilonius Rex,

London, 15th February 2026

Me: What do you make of Martyn Jones of goodstrat.com’s views on big data, are they correct, close or not true?

[Grok thought for a while]

Grok: Martyn Jones (of goodstrat.com) is one of the sharpest, most entertaining data contrarians out there. He’s been calling “Big Data” mostly bullshit since around 2014–2015, long before it became fashionable to say so. His Core Views (in his own blunt style): The whole 2010s Big Data circus (Hadoop, the 3Vs turned into 12 Vs including Vagueness, Vendibility, Vulgarity, etc.) was 80–90% vendor hype, consultant grift, and marketing snake oil.
Most companies didn’t (and still don’t) have Google/Facebook-scale problems. Chasing petabytes of unstructured social media noise often distracted companies. They were diverted from cleaning and using the high-value operational data they already had.

Continue reading →

DATA WORLD: Big Data: The Art of Bullshit – 2026

15 Thursday Jan 2026

Posted by Martyn Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, disinformation, governance, Inform, educate and entertain., information, Information Management, Information Supply Frameowrk, Information Supply Framework, pig data, The Amazing Big Data Challenge, The Big Data Contrarians

≈ Leave a comment

Tags

AI, Artificial Intelligence, Big Data, chancers, charlatans, chatgpt, flim-flam-sauce, grifters, grok, technology, writing

Bertxin Galestara and Sir Afilonius Rex,  based on an  opinion piece written by Marty Rhisiart Jones

Mountain View, 19th January 2017 – Bandoxa Thursday 15th January, 2026

“I’ve been accused of vulgarity. I say that’s bullshit.” – Mel Brooks

If you enjoy this piece or find it useful, then please consider joining The Big Data Contrarians on LinkedIn. Continue reading →

Top 12 AI Grifters, Charlatans & Rogues to Avoid in 2026 – 2026/01/14

12 Monday Jan 2026

Posted by Martyn Jones in Inform, educate and entertain., Polemic

≈ Leave a comment

Tags

AI, Artificial Intelligence, bullshitters, Business, charlatans, chatgpt, con-artists, grifters, liars, rogues, technology

The Skunkworks Collective – Martyn, Alba, Afi, Lila, and Coco

Madrid, Wednesday 14th January 2026

Right, listen. If you’ve ever sat through one of those AI conferences, you know the ones. Some bloke in a black polo neck stands on stage. He’s clearly never met a mirror he didn’t like. He says, “We’re on the cusp of AGI.” It sounds as if he’s just invented gravity. Then you’ll know the particular flavour of despair I’m talking about.

Continue reading →

Follow Good Strat

Enter your email address to follow this blog and receive notifications of new posts by email.

Top posts

  • CONSIDER THIS: Top Countries Known for Arrogance and Ignorance
  • A Brief History of Data Warehousing - 2026/01/07
  • Understanding Religious Arbitration in the USA
  • Future Data Trends: Insights for 2026 Leadership
  • An Open Letter to Mansoor Hussain Laghari
  • Top 12 AI Grifters, Charlatans & Rogues to Avoid in 2026 - 2026/01/14
  • Top AI Red Flags to Watch - 2026
  • IT'S POLITICS: Brexit is Bullshit
  • Why Old-School Logic is Key for AI Reliability
  • The Comeback of Ontology in AI: Why It Matters - 2026/01/21

Recent Comments

miniPcs's avatarminiPcs on Datos de Forma Deliberada: Mej…
#writing on HOW NOT TO: Embrace the AI Swa…
#tech on HOW NOT TO: Embrace the AI Swa…
Literbook on GRIFTER’S CORNER: Is AI…
#writing on GRIFTER’S CORNER: Is AI…

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Names in the cloud

All Data Ask Martyn awareness Big Data Big Data 7s Big Data Analytics Business Intelligence business strategy Consider this dark data data architecture Data governance Data Lake data management data science Data Supply Framework Data Warehouse Data Warehousing Good Strat goodstrat Good Strategy Inform, educate and entertain. IT strategy Martyn Jones Martyn Richard Jones pig data Politics Strategy The Amazing Big Data Challenge The Big Data Contrarians

Recent articles

  • Artificial Intelligence, Genuine Bullshine: Why LinkedIn’s ‘Self-Driving Labs’ Can Swerve Into a Ditch
  • Data Crisis: Lessons from San Isidro’s Wisdom
  • COMO NON FACER: Expoñer a estafa corporativa: IA e traballos de nivel inicial
  • HOW NOT TO: Exposing the Corporate Grift: AI and Entry-Level Jobs
  • STRAIGHT TALK: Crooked Whisper
  • STRAIGHT TALK: The Eclipse of the Thou: Power, Victimhood, and the Myth of the Moral State
  • HOW NOT TO: Why Bernie Bumper-Book’s Predictions Failed: A Critical Review
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.

To find out more, including how to control cookies, see here: Cookie Policy

Hours & Info

Spain
+34 692 376 698
martyn.jones@martyn.es
Lunch: 13:30pm - 14:30pm
Dinner: M-Th 20:00pm - 21:00pm, Fri-Sat:21:00pm - 22:00pm

The Stats

  • 124,279 hits

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
Log in

Hours & Info

Martyn Richard Jones
Madrid, Spain
+34 692 376 698
martyn.jones@martyn.es
10:00 - 17:00

Follow me on Twitter

My Tweets
  • Artificial Intelligence, Genuine Bullshine: Why LinkedIn’s ‘Self-Driving Labs’ Can Swerve Into a Ditch
  • Data Crisis: Lessons from San Isidro’s Wisdom
  • COMO NON FACER: Expoñer a estafa corporativa: IA e traballos de nivel inicial
  • HOW NOT TO: Exposing the Corporate Grift: AI and Entry-Level Jobs
  • STRAIGHT TALK: Crooked Whisper

Top Good Strat Posts & Pages

  • The No-Nonsense Data Strategy Consultancy
  • CONSIDER THIS: Top Countries Known for Arrogance and Ignorance
  • A Brief History of Data Warehousing - 2026/01/07
  • Understanding Religious Arbitration in the USA
  • Future Data Trends: Insights for 2026 Leadership
  • An Open Letter to Mansoor Hussain Laghari
  • Top 12 AI Grifters, Charlatans & Rogues to Avoid in 2026 - 2026/01/14
  • Top AI Red Flags to Watch - 2026
  • IT'S POLITICS: Brexit is Bullshit
  • Why Old-School Logic is Key for AI Reliability

Good strat tag cloud

AI Analytics art Artificial Intelligence bad-leader beauty Behavioural Economics Big Data blog book-review books Business Business Enablement business intelligence Business Management business strategy chatgpt cloud coaching Consider this data data architecture data management data mesh Data Warehouse decency degenerate depraved digital-marketing Dogma enterprise data warehousing espanol fiction gaza good-leader goodstart good start Good Strat goodstrat Good Strategy history honesty honour hubris information Information Technology inspiration israel IT Strategy jesus knowledge leader leadership lifestyle literature llm Management Marketing Martyn Jones Martyn Richard Jones mental-health News Organisational Autism palestine Philosophy poesia Poetry Politics relationships Strategy technology travel vulgarity Wales writing

Categories

  • accountability
  • advertising
  • agile
  • agile way of working
  • agile@scale
  • AI
  • All Data
  • Analytics
  • anthropology
  • Architecture
  • Artificial Intelligence
  • Ask Martyn
  • Assets
  • awareness
  • bad strategy
  • Banking
  • behaviour
  • Best principles
  • Big Data
  • Big Data 7s
  • Big Data Analytics
  • blockchain
  • Books with influence
  • Brexit
  • BS
  • business
  • Business Intelligence
  • business strategy
  • Cambriano
  • Cambridge Analytica
  • China
  • Climate Change
  • Cloud
  • code of conduct
  • Commercial Analytics
  • community
  • Condiser this
  • Conservative Party
  • consider
  • Consider this
  • Consultation
  • Creativity
  • Culture
  • dark data
  • data
  • data architecture
  • Data governance
  • data hub
  • Data Lake
  • data management
  • Data Mart
  • data mesh
  • data science
  • Data Supply Framework
  • Data Warehouse
  • Data Warehousing
  • deceit
  • deep learning
  • Democracy
  • digital transformation
  • Diplomacy
  • disinformation
  • Dogma
  • Duties
  • DW 3.0
  • ECM
  • Economics
  • EDW
  • England
  • enterprise content management
  • ethics
  • EU
  • Europe
  • European Union
  • Excellence
  • Excerpt
  • Executive
  • Extract
  • Federalism
  • films
  • Financial Industry
  • fraud
  • Freedoms
  • Globalisation
  • good start
  • Good Strat
  • Good Strategy
  • Good Strategy Radio
  • goodstart
  • goodstartegy
  • goodstrat
  • goostart
  • governance
  • hadoop
  • hdfs
  • HR
  • humour
  • India
  • influencers
  • Inform, educate and entertain.
  • informatio Supply Framework
  • information
  • Information Management
  • Information Supply Frameowrk
  • Information Supply Framework
  • Infotrends
  • Inmon
  • instruments
  • IoT
  • IT Circus
  • IT fraud
  • IT strategy
  • IT World
  • iterations
  • java
  • Knowledge
  • knowledge management
  • Labour Party
  • leadership
  • Leadership 7s
  • life
  • listening
  • literature
  • Love
  • LSE
  • machine learning
  • Management
  • market forces
  • Marketing
  • Marty does
  • Martyn does
  • Martyn Jones
  • Martyn Richard Jones
  • Masterclass
  • media
  • Memory lane
  • Methodology
  • nationalism
  • nine competitive forces
  • no limits
  • Northern Ireland
  • obituary
  • Obligations
  • offshore
  • Offshoring
  • operational
  • Outsourcing
  • Oxford
  • pain
  • Parliament
  • Peeves
  • Personal Integrity Key
  • Philosophy
  • pig data
  • PIK
  • PIR
  • Plaid Cymru
  • Planning
  • poem
  • poems
  • Poetry
  • Polemic
  • political science
  • Politics
  • pomo
  • postmodern
  • POTUS
  • PPE
  • Process
  • Professional Networking
  • professionalism
  • project management
  • Project to Excel
  • prose
  • public
  • Public Integrity Record
  • Quiz
  • Rant
  • Referendum
  • Remain
  • RIghts
  • Risk
  • Rivalry
  • romance
  • Russia
  • Ruth Davidson
  • Sales
  • satire
  • Scotland
  • Scottish National Party
  • scrum
  • sentiment analysis
  • SMILES
  • Snippet
  • SNP
  • Social
  • Social Media
  • Sociology
  • Spain
  • spoof
  • statistics
  • Stories
  • Strategy
  • structured intellectual capital
  • supply chain management
  • tactics
  • Tax avoidance
  • Tax evasion
  • TEAM
  • technology
  • The Amazing Big Data Challenge
  • The Big Data Contrarians
  • The Greens
  • The Guardian
  • The hidden wealth of nations
  • Trade
  • UK
  • Uncategorized
  • United Kingdom
  • USA
  • Valentine
  • Value
  • Wales
  • wisdom

Powered by WordPress.com.

Loading Comments...