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Category Archives: Commercial Analytics

AI and Big Data: A pig’s breakfast

10 Wednesday May 2017

Posted by Martyn Jones in 4th generation Data Warehousing, AI, All Data, Analytics, Big Data, Big Data 7s, Big Data Analytics, Commercial Analytics, dark data, data architecture, sentiment analysis

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Artificial Intelligence, cambriano, Martyn Jones

Pigs_eating_pumpkins.jpgMartyn Richard Jones

Dublin 10th May 2017

Throw AI, Big Data and Data Science into a pot, and what have you got?

Yes. A pig’s breakfast, not fit for a pig.

Let me explain

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Getting business value from data? Commercial analytics is where it’s at

29 Tuesday Mar 2016

Posted by Martyn Jones in 4th generation Data Warehousing, All Data, Analytics, Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, Commercial Analytics, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, sentiment analysis, The Amazing Big Data Challenge, The Big Data Contrarians

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Analytics, Big Data, Commercial Analytics, Martyn Jones, Strategy

Martyn Richard Jones

Overview

I first became involved in commercial analytics in the eighties. First, through my involvement in customer segmentation and data visualisation, principally in banking but also in energy, manufacturing and the chemical industry. It also emerged later, in conjunction with my activities at the Sperry European Centre for AI, and was centred on pricing and yield management applications developed using a combination of statistical techniques, expert system technology and data centre architectures all tightly integrated within a 4GL development and delivery environment. This provided a comprehensive and seamless scenario building, hypothesis testing and reporting capability. Continue reading →

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