To know data, you must know the lingo

Narrator: To know data, you must know the grammar of data, information and knowledge. Depending on the language and its precision, accuracy, and richness, we will have a reasonable idea of approaching data and information modelling issues. To know data and information, you must understand the business well. People with a technical background and little or no business knowledge are often oblivious to their ignorance regarding business data and information. When you have a technician in the industry who doesn’t understand this, it’s a problem. If your technician is located thousands of kilometres from your company, it’s a disaster waiting to happen. Let’s listen to Pete and Dud wax lyrical about the importance of language and grammar.