Tags
big data analytics, Big Data Criticism, Big Data Hype, business intelligence, Data-Driven Business, the-hype-played-on/ Big Data
MARTYN RICHARD JONES
Despite the best efforts of Hadoop evangelists, consulting houses, and IT infrastructure and service vendors, Big Data – hailed as the greatest thing since the dawn of greatest things – is failing, and dramatically so, to produce the necessarily corresponding quantity and quality of tangible, detailed and verifiable success stories.
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