• Home
  • About
  • Strategy
    • Data Warehousing
    • Ask Martyn
  • Opinion
  • MARTYN
    • MARTYN’S MUSIC
    • Must-Read Books from Martyn
    • PODCASTS
    • MARTYN.ES

GOOD STRATEGY

~ THE STRATEGIES THAT WORK

GOOD STRATEGY

Category Archives: data science

Understanding Data-Less Apps: The Future of IT

21 Sunday Dec 2025

Posted by Martyn Rhisiart Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, Good Strategy Radio, goodstrat, Inform, educate and entertain., IT strategy, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians

≈ Leave a comment

Tags

AI, Artificial Intelligence, Ask Martyn, Business, chatgpt, technology

Image1Martyn Rhisiart Jones

Dublin 9th May 2017 –  revised 21st December 2025

Continue reading →

Reality Check: Data Mesh and Data Warehousing  

05 Sunday Dec 2021

Posted by Martyn Rhisiart Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, data hub, Data Lake, data management, Data Mart, data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., The Big Data Contrarians

≈ Leave a comment

To begin at the beginning

A few days ago, I published a blog piece that contained the following paragraphs:

I am quite a fan of many aspects that sit under the Data Mesh umbrella. However, when it comes to a proper fact-based understanding and analysis of the history, place and architecture (business, data and technical) of Data Warehousing the leading exponents of data mesh have it woefully wrong.

Therefore, the purpose of this blog article is to set the record straight.

However, it seems to be that denial and specious arguments, are the preferred weapons of choice, over simply and honestly engaging in a professional discourse about these concerns.

Fast-forward to the future

Pages: 1 2

DATA WORLD: Why I called bullshit on the data lakehouse nonsense

16 Saturday May 2020

Posted by Martyn Rhisiart Jones in All Data, Big Data, Big Data Analytics, dark data, data architecture, Data governance, data hub, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., The Big Data Contrarians

≈ 3 Comments

Tags

agile, bigdata, data, dataintegration, datalake, datascience, datawarehousing

Why I called bullshit on the data lakehouse nonsense

I wrote an article that took to task purveyors of the data lakehouse nonsense. It got plenty of positive reactions and quite a few negative opinions. But what surprised me the most were the number of people who had already swallowed their pitch. Hook, line and sinker.

So why did I bother to express my opinions on the subject?

Continue reading →

THE TEN BIG DATA COMMANDMENTS

15 Friday May 2020

Posted by Martyn Rhisiart Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, data hub, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., The Big Data Contrarians

≈ Leave a comment

HOW TO SUCCEED WITH BIG DATA

Here are the ten golden rules of belief for surefire big data success:

Continue reading →

REVEALING WEALTH: USING BIG DATA TO FIGHT TAX EVASION – MARTYN JONES

14 Thursday May 2020

Posted by Martyn Rhisiart Jones in All Data, Big Data, Big Data Analytics, dark data, data architecture, Data governance, data hub, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, European Union, Inform, educate and entertain., The Big Data Contrarians, The hidden wealth of nations

≈ 2 Comments

Tags

Europe, Tax avoidance, Tax evasion

REVEALING WEALTH: USING BIG DATA TO FIGHT TAX EVASION – MARTYN JONES

If anything, taxes for the lower and middle class and maybe even the upper-middle class should even probably be cut further. But I think that people at the high end – people like myself – should be paying a lot more in taxes. We have it better than we’ve ever had it.

Warren Buffett

Continue reading →

Data must adapt or die!

03 Wednesday Jul 2019

Posted by Martyn Rhisiart Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., pig data, The Amazing Big Data Challenge, The Big Data Contrarians

≈ Leave a comment

Martyn Richard Jones

Our bloke in Brussels, 3rd July 2019

It’s a simple, timeless, human truth; data must adapt or die.

Read between the lines, the writing on the wall, the fat lady singing and the barking dogs at the gate.

Continue reading →

Three really stupid things you can do with a Data Lake

28 Thursday Dec 2017

Posted by Martyn Rhisiart Jones in All Data, Big Data, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, Good Strategy Radio, goodstrat, Inform, educate and entertain., Martyn does, Martyn Jones, Martyn Richard Jones

≈ Leave a comment

Tags

Ask Martyn, Martyn Jones

OLYMPUS DIGITAL CAMERAMartyn Richard Jones

Gif sur Yvette, 27th December 2017

To begin at the beginning

First, a thought.

Just because it’s there, it doesn’t mean it has to be done. Just because you can, it doesn’t mean that you should. Just because you believe you are right, doesn’t mean that you are not wrong.

Continue reading →

Business Data Explained: The Long Read

07 Saturday Oct 2017

Posted by Martyn Rhisiart Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., pig data, The Amazing Big Data Challenge, The Big Data Contrarians

≈ 1 Comment

Tags

data

Martyn Richard Jones, Gif sur Yvette 23rd September 2017

Integrity

Hi, Friends. As always, it’s great to be able to engage with you again. I am writing to you from the splendorous, wooded and verdant French town of Gif sur Yvette, and I wanted to take this opportunity to address aspects of data for an audience beyond the interests of data management and architecture people.

There is confusion about some of the fundamental aspects of business data, and there shouldn’t. If we strip away all of the boloney, it’s a subject that is quite approachable. In short, ‘it is not rocket surgery’. Continue reading →

STRAIGHT TALK: 5 Simple Tips to Help You Survive the Big Data Bullshit Revolution

02 Sunday Jul 2017

Posted by Martyn Rhisiart Jones in All Data, Big Data, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., pig data, The Amazing Big Data Challenge, The Big Data Contrarians

≈ Leave a comment

Tags

data integration, data management

Image1Afilonius Rex

Dunny on the Wold, 1st July 2017

The 4th big data bullshit is here, and it is completely reimagining the way we conceptualise, think and reason. This amazingly and imaginary Govesque world is driven by hyperbole and mendacity distributed via interconnected digital devices that are capable of amassing and fermenting ever-growing amounts of big data bullshit.

Continue reading →

Become an Instant Big Data Rock Star with 10 Insider Tips from the Top

28 Sunday May 2017

Posted by Martyn Rhisiart Jones in All Data, Big Data, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, humour, Inform, educate and entertain., pig data, The Amazing Big Data Challenge, The Big Data Contrarians

≈ Leave a comment

002Martyn Richard Jones  

Talacharn, 28th May 2017

Folks! Here I bring you ten amazing tips from some of Big Data’s great and good. Tips that will help you become the Big Data Rock Star that you have always dreamed of being.

But first, a question.

What’s the sexiest job in the 21st century? Continue reading →

How to turn internal user data into a massive liability – Zéro pièce

18 Thursday May 2017

Posted by Martyn Rhisiart Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Good Strat, Good Strategy, Good Strategy Radio, goodstrat, Inform, educate and entertain., IT strategy, Marty does, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians

≈ 1 Comment

Tags

Ask Martyn

5

Martyn Richard Jones

Laugharne 18th May 2017

“Our discreditable secret is that we don’t know anything at all, and our horrid inner secret is that we don’t care that we don’t.”

― Dylan Thomas

Let me explain

I read a poster the other, it read “How To Turn Internal User Data Into Revenue”. It was one of those Facebook or LinkedIn hooks, you know, the ones used to get people to spend precious time on useless pursuits.

It reminded me of a book that my mother-in-law bought for my partner, many, many moons ago. “How to make a mint whilst you snooze”, or some such wacky title.

Continue reading →

TEAM 2.0 Total Eminence Analytical Mapper – The highest level architecture

13 Saturday May 2017

Posted by Martyn Rhisiart Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., pig data, SMILES, TEAM, The Amazing Big Data Challenge, The Big Data Contrarians

≈ Leave a comment

This is the draft version of TEAM 0.1

The TEAM 2.0 version will be published in June 2017.

This will by far the best and most streamlined and comprehensive analytics and (big) data framework that has ever existed in the life-time of IT.

TEAM2

Many thanks for reading.

Data-Less Apps: Revolutionary IT

09 Tuesday May 2017

Posted by Martyn Rhisiart Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, Good Strategy Radio, goodstrat, Inform, educate and entertain., IT strategy, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians

≈ Leave a comment

Tags

Ask Martyn

Image1Martyn Richard Jones

Dublin 9th May 2017

Weighed down with data?

Inundated with information?

Overstrained with knowledge?

Intimidated by wisdom?

Don’t despair!

Relief from all of this is just be around the corner, in the shape of the next revolutionary inflection point in IT. Yes, as you might have guessed it by now. I am talking about data-less apps. Continue reading →

Brand Aversion: Exhibit One

16 Sunday Apr 2017

Posted by Martyn Rhisiart Jones in advertising, All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., Marketing, pig data, Sales, The Amazing Big Data Challenge, The Big Data Contrarians

≈ Leave a comment

Tags

Business, Marketing, Martyn Richard Jones, Rant, Sales

Martyn Richard Jones

San Luis Obispo 16th April 2017

La-mode-sur-tous-les-tableauxTaking a Pop at Traditional Data Warehousing

Pitch: I recently read a report from a data visualisation company on the “Top Ten Big Data Trends for 2017”. This is what they told me “Hadoop is no longer just a batch-processing platform for data-science use cases. It has become a multi-purpose engine for ad hoc analysis. It’s even being used for operational reporting on day-to-day workloads—the kind traditionally handled by data warehouses.” Continue reading →

Big Dummies for Data

15 Saturday Apr 2017

Posted by Martyn Rhisiart Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., Marty does, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, The Amazing Big Data Challenge, The Big Data Contrarians

≈ Leave a comment

Tags

Ask Martyn

Martyn Jones

Madrid 25th January 2017

header

HERE’S A THOUGHT! In the past age of big iron, the only reason for not having a proliferation of duplicated databases was the prohibitively high cost of disk storage. Now, we can let our database collections grow ‘like Topsy’. This is the Brave New World of data… apparently…

Let’s, for one moment, be the fly-guy on the corporate wall. What are we picking up on the radar there, Enda? Oh, yes…

Continue reading →

Hadoop’s Revolutionary Data Warehouse

15 Saturday Apr 2017

Posted by Martyn Rhisiart Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, goodstrat, Inform, educate and entertain., IT strategy, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians

≈ Leave a comment

Tags

Ask Martyn

Martyn Richard Jones

Baile Átha Cliath

OLYMPUS DIGITAL CAMERA

2017 Martyn Richard Jones

It’s Easter in Baile Átha Cliath, and thoughts naturally turn to purple-shrouded, sombre-shadowed and mystical aspects of bereavement, resurrection and bunnies.

Which may go some way to explain why people come up to me in the street, and apropos of nothing, ask me about what is the biggest reason why Data Warehousing projects fail.

Try as I might, I cannot convince people that the reasons I give have any validity. It’s as if the mundaneness of the stupidity involved in these failures is just too frivolous, banal and immature as to be believable or even worth listening to.

Continue reading →

Here’s a thought… A Date with Codd

18 Saturday Mar 2017

Posted by Martyn Rhisiart Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strategy, Inform, educate and entertain., information, Information Management, Information Supply Framework, IT strategy, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians

≈ Leave a comment

SBMartyn Richard Jones

Carmarthen 18th March 2017

This is a second collection of snippets; ideas and occurrences that are aimed to provoke critical thought and engagement.

As I stated in the first of these articles, “Most people who know me, at least in a professional capacity, will know that I am no unconditional supporter of Data Warehousing, never mind the more plague ridden swamps inhabited by Big Data, Data Lakes, Travelling IoT, Dodgy Data Science, Instant Data Scientists (just add water) and New-Age Machine Learning. So, many will not be surprised by this heterogeneous post-modern pastiche of ideas, impressions and bagatelles.”

I have extended the original scope of these posts to include any thought on themes of strategy, data, technology, process, business and humanity. Continue reading →

Contextual Aptitude: The Next Great Thing… Again

16 Thursday Mar 2017

Posted by Martyn Rhisiart Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., pig data, The Amazing Big Data Challenge, The Big Data Contrarians

≈ Leave a comment

IMGContextual Aptitude: The Next Great Thing… Again

Martyn Jones

Birmingham 15th March 2017

What is Contextual Aptitude (also known as End User Intelligence)?

For starters, it’s a rubbish term for an extra-crucial business-centric concept of gravity-defying, cosmos-rallying, mega-mega importance.

Continue reading →

Data Mart in a Box: The Next Great Thing – Placeholder only

16 Thursday Mar 2017

Posted by Martyn Rhisiart Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., pig data, The Amazing Big Data Challenge, The Big Data Contrarians

≈ 4 Comments

AppleStoreData Mart in a Box: The Next Great Thing

Please note that this is a placeholder for a piece that is currently being reviewed by an architectural and IP team. Don’t want to give away too many secrets.

Martyn Jones

Carmarthenshire 16th March 2017

What is a Data Mart in a Box?

Continue reading →

Here’s a Thought… A Mere Data Bagatelle

14 Tuesday Mar 2017

Posted by Martyn Rhisiart Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., pig data, The Amazing Big Data Challenge, The Big Data Contrarians

≈ Leave a comment

OLYMPUS DIGITAL CAMERA

A field of dreams

Most people who know me, at least in a professional capacity, will know that I am no unconditional supporter of Data Warehousing, never mind the more plague ridden swamps inhabited by Big Data, Data Lakes, Travelling IoT, Dodgy Data Science, Instant Data Scientists (just add water) and New-Age Machine Learning. So, many will not be surprised by this heterogeneous post-modern pastiche of ideas, impressions and bagatelles.

Continue reading →

Post-truth, Fake-news and Big Data

02 Thursday Feb 2017

Posted by Martyn Rhisiart Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, goodstrat, Inform, educate and entertain., IT strategy, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians

≈ 1 Comment

Martyn Richard Jones

Lora del Rio, 2nd February 2017

image10

post-truth – ADJECTIVE – Relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief.

fake news – a type of hoax or deliberate spread of misinformation in social media or traditional news media with the intent to mislead in order to gain financially or politically.

Big data – a term for data sets that are so large or complex that traditional data processing applications are inadequate to deal with them.

If we believe the presses, and who wouldn’t, we are living in an age of post-truth, fake-news and Big Data.

Actually, none of this is new, not even the amazing volumes, varieties and velocities of boloney that surrounds the Big Data bandwagon. In fact, the big porky technique (a.k.a. the big lie) was invented when Anglo-Saxon cynicism was in its infancy.

Continue reading →

Big Data is Bullshit – 2017

19 Thursday Jan 2017

Posted by Martyn Rhisiart Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, disinformation, governance, Inform, educate and entertain., information, Information Management, Information Supply Frameowrk, Information Supply Framework, pig data, The Amazing Big Data Challenge, The Big Data Contrarians

≈ Leave a comment

Marty Richard Jones

Mountain View, 19th January 2017

“I’ve been accused of vulgarity. I say that’s bullshit.” – Mel Brooks

If you enjoy this piece or find it useful then please consider joining The Big Data Contrarians. Continue reading →

CEO BRIEFING: What Every CEO Needs to Know About Big Data

18 Wednesday Jan 2017

Posted by Martyn Rhisiart Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, business, Business Intelligence, business strategy, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., pig data, The Amazing Big Data Challenge, The Big Data Contrarians

≈ 2 Comments

Martyn Richard Jones

New York City, 18th January 2017

OLYMPUS DIGITAL CAMERA

Blue sky for professional data architecture and management

Scope

I’ll make this short, sweetish and to the point.

These are the arguments that CEOs need to know about Big Data.

It was written for CEOs and those who provide independent advice to CEOs.

If you are someone who wants to be prepared for CEOs who are armed with the realities of Big Data, then maybe this is for you too. Continue reading →

Big Data Predictions for 2017

01 Sunday Jan 2017

Posted by Martyn Rhisiart Jones in agile, All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., pig data, The Amazing Big Data Challenge, The Big Data Contrarians

≈ 1 Comment

Tags

1, 10, 2, 3, 4, 5, 6, 7, 8, 9

Mount_Everest_as_seen_from_Drukair2_PLW_editBig Data Predictions for 2017

Prologue

You want Big Data predictions for 2017?

You’ve got ’em!

These are my Big Data, Data Warehousing and Analytics extrapolations for 2017. They are based on extensive, exhaustive and enigmatic work carried out by top-notch researcher gurus at Cambriano Energy, between December 2015 and December 2016.

So, stick with us as we survey the landscape that will be Big Data in 2017. Continue reading →

← Older posts
Newer posts →

Follow Good Strategy

Enter your email address to follow this strategy platform and receive free notifications of new content by email.

Top posts

  • Consider this: Care to Listen
  • Adaptive Reasoning
  • Censoring Mister Jones
  • Essential AI Terms Defined: A Comprehensive Guide
  • STRAIGHT TALK: Agile at Scale is Bullshit by Design - The Guardian
  • The Human Side of IT: Bridging Technology and People - REMASTER 2026
  • 12 Amazing Big Data Success Stories for 2016
  • Adaptive Control

Recent Comments

Unlocking Business V… on Building the Data Logistics Hu…
Unlocking Business V… on DATA WORLD: Understanding the…
Unlocking Business V… on Podcast Episode: DATA WORLD: T…
Unlocking Business V… on Building the Data Logistics Hu…
Unlocking Business V… on DATA WORLD: The Risks of Using…

Meta

  • Register
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Recent articles

  • Censoring Mister Jones
  • The Top 7 Vapourware Hallucinations For Next Year
  • Tokenmaxxing for Jesus
  • La revuelta por la vivienda en España: el audaz enfrentamiento de Sánchez con la derecha
  • Spain’s Housing Revolt: Sánchez’s Daring Showdown With the Right
  • How Green Was My Data?
  • Why Smart Leaders Trust Both Data Analytics and Gut Instinct
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.

To find out more, including how to control cookies, see here: Cookie Policy

Hours & Info

Spain
+34 692 376 698
martyn.jones@martyn.es
Lunch: 13:30pm - 14:30pm
Dinner: M-Th 20:00pm - 21:00pm, Fri-Sat:21:00pm - 22:00pm

The Stats

  • 130,640 hits

Meta

  • Register
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
Log in
  • Censoring Mister Jones

Create a website or blog at WordPress.com

Loading Comments...