• Home
  • About
  • Strategy
    • Data Warehousing
    • Ask Martyn
  • Opinion
  • MARTYN
    • MARTYN’S MUSIC
    • Must-Read Books from Martyn
    • PODCASTS
    • MARTYN.ES

GOOD STRATEGY

~ DATA WITH DIRECTION

GOOD STRATEGY

Tag Archives: azure

DATA WORLD: The Risks of Using Databricks for Data Warehousing

09 Monday Feb 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ 1 Comment

Tags

AI, Artificial Intelligence, azure, cloud, databricks, scam, technology

Get that Databricks Out of My Face!

Martyn Rhisiart Jones

Madrid, Monday 9th February 2026

You need not loathe Databricks outright. It is perfectly defensible if you do. This is particularly true when your principal objective is classical data warehousing. This includes structured BI reporting, dependable SQL analytics, and a governed single source of truth for business metrics. It also entails semantic clarity and predictable costs for read-heavy workloads.

There are solid, well-trodden reasons for that caveat. Many experienced data warehousing practitioners see Databricks as an awkward or even risky primary platform for traditional warehousing. This view is shared by some of the field’s foundational figures. The concern is not ideological. It is architectural. When used as a warehouse, Databricks often reproduces exactly the pathologies criticised in enterprise data programs. These include unnecessary complexity, misdirected effort, and the perennial executive question, “Which number should I trust?”

Continue reading →

DATA WORLD: The Truth About Data Lakehouses: Hype vs. Reality – 2026/01/18

16 Friday Jan 2026

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

AI, Artificial Intelligence, azure, cloud, llm, technology

Top Last 100 Articles Here <— Click

Hype and Misleading Claims Surrounding Data Lakehouses

Martyn Rhisiart Jones

Bandoxa, 17th January 2026

Read my absolutely fabulous books: http://www.goodstrat.com/books

Let’s cut through the noise.

You’ve probably heard the pitch: A data lakehouse is the elegant hybrid. It finally gives you the best of both worlds.

  • The low-cost, massively scalable, schema-on-read flexibility of a classic data lake (perfect for ingesting raw, unstructured, petabyte-scale chaos).
  • The structured querying speed, ACID transactions, governance, and reliable performance of a traditional data warehouse.
Continue reading →

The Evolution of Data Warehousing: Principles for 2026

20 Saturday Dec 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

AI, amazon, Artificial Intelligence, azure, cloud, data mesh, Data Warehouse, Data Warehousing, data-lakehouse, microsoft, oracle, technology

Martyn Rhisiart Jones

Segovia, 20th December 2025

Introduction

The data warehouse has undergone a profound transformation over the past decade. Expensive, rigid, on-premises systems were once built for batch reporting. These systems have now evolved into cloud-native, highly scalable platforms. They are designed to meet the demands of today’s data-driven organisations.

Continue reading →

The Data Dialogues (Nov 2024) – Talking Book

21 Saturday Sep 2024

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

AI, azure, data-engineering, technology, warehousing

Talking Book

Martyn Richard Jones, A Coruña, Spain.

Remember

To set the scene, get to the point, and give this thing the well-deserved impulse, impetus, and notoriety, I will begin like Dylan Thomas in Under Milk Wood—that is, at the beginning.

And for folk who struggle with big words? That’s the start.

So, to get things rolling modestly, I will explain where I am coming from with this demanding, triumphant and considered endeavour of mirth, myth and mysticism.

And, if that fails, we move on. Right? Right!

Continue reading →

Follow Good Strategy

Enter your email address to follow this strategy platform and receive free notifications of new content by email.

Top posts

  • Brand Analytics
  • Understanding Good vs Bad Leadership
  • Strategy 101 - Ask Martyn - 2026 Mix
  • The World's Best Data Quotes... Including Big Data quotes
  • Building the Data Logistics Hub: The Challenges and Opportunities – 2026/02/13 - Part 1
  • Project Managers: Be Less Dog! - 2026 Remake
  • If Relational Was the New Thing
  • F*ck Data Mesh: Martyn Jones's Hilarious Haymaker at Tech's Data Delusions - Book Review
  • The Sources of Truth: Rarely Pure, Never Simple - 2026 Mix
  • STRAIGHT TALK: How to Spot Bullshit: A Guide to Critical Thinking

Recent Comments

Unlocking Business V… on Building the Data Logistics Hu…
Unlocking Business V… on DATA WORLD: Understanding the…
Unlocking Business V… on Podcast Episode: DATA WORLD: T…
Unlocking Business V… on Building the Data Logistics Hu…
Unlocking Business V… on DATA WORLD: The Risks of Using…

Meta

  • Register
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

Recent articles

  • Censoring Mister Jones
  • The Top 7 Vapourware Hallucinations For Next Year
  • Tokenmaxxing for Jesus
  • La revuelta por la vivienda en España: el audaz enfrentamiento de Sánchez con la derecha
  • Spain’s Housing Revolt: Sánchez’s Daring Showdown With the Right
  • How Green Was My Data?
  • Why Smart Leaders Trust Both Data Analytics and Gut Instinct

Hours & Info

Spain
+34 692 376 698
martyn.jones@martyn.es
Lunch: 13:30pm - 14:30pm
Dinner: M-Th 20:00pm - 21:00pm, Fri-Sat:21:00pm - 22:00pm

The Stats

  • 131,125 hits

Meta

  • Register
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
Log in
  • Censoring Mister Jones

Create a website or blog at WordPress.com

Loading Comments...