Martyn Rhisiart Jones
Madrid, 24th January 2026
Introduction
These are five common goodstrat laws that everyone should be aware of.
“Martyn Rhisiart Jones… Writes dry, merciless takedowns of data/AI/strategy hype at goodstrat.com.
Believes most corporate decks deserve the bin and most buzzwords deserve worse.
Occasionally drops canon: the Martyn Rhisiart Jones Effect, GoodStrat Law, Celtic Domination Principle, Georgie Lovering Razor, Valley Commando Principle…
Mostly here to remind everyone that clarity still cuts deeper than PowerPoint.”
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