The Future of Business Intelligence: Simplifying Data Needs – REMASTER 2026

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Extract taken from the draft work-in-progress provisionally titled Assess! Choose! Act!   Data Warehousing and Strategy   by Martyn Jones, Chief Strategist at Cambriano Energy. 

Peace. Tranquility. Mastery.

Peace. Tranquility. Mastery.

Catriona Arbusto, an exceptionally talented management consultant, is coming to the end of her presentation. There are people in the room (actually far too many people for it to be simply quirky) staring into the comfortably-numb, banal and vacant order of their smart phones. Continue reading

Strategic Data Warehousing: A Smart Approach – REMASTER 2026

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HERE WE ARE!

Extract taken from the draft work-in-progress provisionally titled Assess! Choose! Act! Data Warehousing and Strategy by Martyn Jones 

It’s a fantastically chic restaurant. It’s one of the best, if not the best in town. It’s Catalan or Basque, for sure. A group of twelve people sit at a round table. Silver service, starched white linen, spotless polished lead crystal glass, the works. There is even a minimalist arrangement of seasonal flowers. The owner of the exquisite restaurant walks across to the table, accompanied by one of her impeccably uniformed staff, who holds a notepad and pen in readiness; “Good afternoon, and, what would our esteemed ladies and gentlemen like today?” she asks.

Confused? If you haven’t seen this before then you should be. So just read on fellow traveller.

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CONTACT: Want to shoot the breeze? Martyn Jones is here!


Hola, Thanks for trying to reach out to me. I’m currently getting email at a level I just can’t handle and the form below will help me get back to you. Before you write me, please see if my FAQs below answer your question (I will get more of these up over time). If you are writing to invite me to give a talk somewhere, please first have a look at my online schedule to see if I am free. Many thanks. Strategically yours, Martyn

P.S. If your requirement is not related to a current or future business engagement then please use the following link to contact me:

Martyn Jones via Shortwhale

Thanks, Martyn.

Addressing Professionalism Issues in Data Warehousing

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People are becoming increasingly uncomfortable with the quality and quantity of many self-styled data warehousing and business intelligence professionals, organisations, and individuals. The perceived and increasing degradation of professionalism and integrity in my own areas of specialisation also finds echo in other aspects of Information and Communication Technology practice, but for now, that is outside the scope of this piece.

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A Brief History of Data Warehousing

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There is a general consensus that Data Warehousing first appeared in the 1980s. However, the components of Data Warehousing were being developed and implemented as early as the 1960s. Many individuals are credited with discovering Data Warehousing. Wikipedia has a great chronological timeline that provides a lot of context for the evolution of data warehousing methodologies.

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Understanding IT Failures: A Path to Improvement – REMASTER 2026

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My original intention was not to write a book on the decline and fall of so many projects, but rather to pen a short essay, a sort of hard-hitting criticism of the litany of IT failures. Of course, this is rarely enough; it wasn’t enough because it identified the issues without provoking debate, and it highlighted common issues without providing guideline suggestions, which meant that it appeared upon reflection to come across as too much like a hi-tech hit and run exercise, beating up on IT failures without actually offering tangible solutions.

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Transforming IT: A Guide for CEOs – REMASTER 2026

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Far too few CEOs regularly think about IT on a habitual basis, and especially as something that is potentially integrated into everything their companies do and could do. This, however, is not at all surprising; there is a general lack of time for any CEO to be actively involved in what IT does, and they will generally have some degree of misunderstanding of both the historic roles and the relative successes and failures of IT.

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Transforming IT: Strategies for Business Success – REMASTER 2026

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From banking to airlines, through communications businesses to pharmaceutical companies, the IT landscape is littered with failures of Homeric proportions, lost opportunities and profligate waste. Across the spectrum of commercial enterprise, the IT bottom line is inevitably familiar: in general, businesses expose themselves to unnecessary levels of disruption, and spend far too much time and money on IT projects, IT products and internal IT services that frankly suck.

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