Baby Naming and Religious and Social Trends – Remaster 2026

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As legal sources close to the Westminster Bar would have it, an alleged fan of Stewart Lee, a leading English social commentator, writer, director, musician and stand-up comedian, has called on the power of big data outcomes to highlight changing demographics and to place hot-topic issues of people and society in the public forum. Continue reading

Understanding Climate Change Through Big Data Insights – Remaster 2026

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You may well have seen all the climate change events around the world. 23rd September saw the biggest ever Climate Change awareness march the world has produced to date. Al Gore was there, Ban Ki Moon was there, Leonardo DiCaprio was there… even Prince Chuck was there.

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Essential Steps for Successful Data Warehousing

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Young Einstein was awaiting the birth of his sister. His mother and father had been telling him for months to look forward to having somebody to play with. When Einstein eventually got to see his sister, he exclaimed disappointedly “But, it doesn’t have wheels!”

That happens a lot in IT. Young Einstein had a very good excuse, we don’t.

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Improving IT-Business Communication for Data Success – Remaster 2026

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In a city centre office block, somewhere in Scotland, the conversation between the IT Business Manager (Bill) and the Information Management Manager (Richie) is in full swing,, Bob is irate because his successfully delivered data mart has been derided as unusable rubbish by the business people it was meant to serve.

Let’s join the conversation: Continue reading

Welcome to the Good Strategy Blog – Remaster 2026


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Hola, You’ve reached the Good Strategy Blog of Martyn Jones (Strategist, leader and coach), I am unable to personally take your call at this time, but please browse through the content here and leave as many messages as you like. I will try and respond to all comments in the fullness of time, or sooner, as the case may be. Yours strategically, Martyn

Many thanks for reading.


File under: Good Strat, Good Strategy, Martyn Richard Jones, Martyn Jones, Cambriano Energy, Iniciativa Consulting, Iniciativa para Data Warehouse, Tiki Taka Pro

Data Disasters: Lessons from Widget and Wodget’s Failures – Remaster 2026

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It’s 9:45 on a cold and wintry Monday morning; crowds of people are huddled around the water fountains as gossip spreads throughout the building like wildfire. There has been a multiple data pile up in the Widget and Wodget data centre, there are a few casualties but no reported fatalities. No one knows what quite is going on, as shadowy rumour hints at flying pigs, rebellious ducks and rolling heads.

It was to be a big day for Widget and Wodget, “your neighbourhood’s favourite Prime Brokers”, it was billed as the Senior Mega Monday to end all Mega Mondays. A mega coup for the hallowed financial institution of W&W; today would be the day that would herald in the culmination of two major IPOs and one multi-billion global M&A deal signed off, as well as the launch of a raft of CDOs.

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Why IT Must Speak the Language of Business – Remaster 2026

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Extract taken from the draft work-in-progress provisionally titled Assess! Choose! Act! Data Warehousing and Strategy by Martyn Jones, Chief Strategist at Cambriano Energy.

For more than 34 years I have been trying to convince IT organisations that it is not in their best interests to play Santa Claus, especially when it comes to strategy and data management.

Peace. Tranquility. Mastery.
Peace. Tranquility. Mastery.

I have tried – again and again, to make people pay attention to this advice, because I think that acting upon this take-away in an intelligent manner is absolutely central for the success of IT, for the benefit of business, and ultimately for the effective realization of Information Management; whether that is Data Warehousing, Business Intelligence, Data Integration, Decision Support, Data Analytics, Big Data or MDM.

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