15 Thu Jan 2026
Posted in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, disinformation, governance, Inform, educate and entertain., information, Information Management, Information Supply Frameowrk, Information Supply Framework, pig data, The Amazing Big Data Challenge, The Big Data Contrarians
Tags
AI, Artificial Intelligence, Big Data, chancers, charlatans, chatgpt, flim-flam-sauce, grifters, grok, technology, writing
Bertxin Galestara and Sir Afilonius Rex, based on an opinion piece written by Marty Rhisiart Jones
Mountain View, 19th January 2017 – Bandoxa Thursday 15th January, 2026
“I’ve been accused of vulgarity. I say that’s bullshit.” – Mel Brooks
If you enjoy this piece or find it useful, then please consider joining The Big Data Contrarians on LinkedIn. Continue reading
13 Tue Jan 2026
Posted in Inform, educate and entertain.
Tags
AI, Artificial Intelligence, chatgpt, corporate-welfare, cybersecurity, fraud, liars-bluff, read-between-the-lines, red-flags, technology
Martyn Rhisiart Jones
Bandoxa, Tuesday 13th January 2026
Read my absolutely fabulous books: http://www.goodstrat.com/books
As we settle into 2026, artificial intelligence is no longer a futuristic promise. It is embedded infrastructure. It powers everything from enterprise workflows and personal assistants to autonomous agents that act on our behalf. Yet with greater capability comes greater exposure. The biggest red flags this year are not hypothetical doomsday scenarios. They are already materialising in boardrooms. They are visible in cybersecurity dashboards, consumer wallets, and regulatory filings. Here are the most pressing warning signs to watch in 2026. These are drawn from industry reports. They originate from expert predictions. Emerging incident patterns also highlight them.
Continue reading12 Mon Jan 2026
Posted in Inform, educate and entertain.
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Martyn Rhisiart Jones
Madrid, Tuesday 13th January 2026
This GigaOm report is a classic vendor-sponsored benchmark. Fivetran picked the competitors and shaped the test scope. GigaOm (as explicitly disclosed) executed it “as-is” with “compatible configurations subject to judgment.” It’s marketing material presented as independent research. It has several structural weaknesses. These weaknesses make the 77–95% cost savings claim highly misleading for most real organisations.
1. It only measures ingestion compute, not true TCO.
The report repeatedly calls itself a “TCO report,” but it explicitly excludes:
Continue reading12 Mon Jan 2026
Posted in Inform, educate and entertain., Polemic
Tags
AI, Artificial Intelligence, bullshitters, Business, charlatans, chatgpt, con-artists, grifters, liars, rogues, technology
Madrid, Wednesday 14th January 2026
Right, listen. If you’ve ever sat through one of those AI conferences, you know the ones. Some bloke in a black polo neck stands on stage. He’s clearly never met a mirror he didn’t like. He says, “We’re on the cusp of AGI.” It sounds as if he’s just invented gravity. Then you’ll know the particular flavour of despair I’m talking about.
Continue reading12 Mon Jan 2026
Posted in Inform, educate and entertain.
Tags
2026, agentic, agents, AI, Artificial Intelligence, bollox-mania, Business, BusinessStrategy, charlatans, chatgpt, leadership, technology, TechTrends
Madrid, Tuesday 13th January 2026
As we venture further into 2026, the landscape of enterprise artificial intelligence has undergone a subtle but profound shift. The once-dazzling promise of autonomous AI agents has matured into something more prosaic. These self-directed digital entities can orchestrate tasks from customer engagement to complex data integration. Yet, they are no less pervasive. They are no longer novelties confined to experimental labs; they inhabit boardrooms, back offices and supply chains alike.
Continue reading11 Sun Jan 2026
Posted in Inform, educate and entertain., Masterclass
Tags
AI, Artificial Intelligence, Business, business-data, chatgpt, justification, requirements-gathering, technology
Martyn Rhisiart Jones
Oxford University, Sunday 11th January 2026
Should All Business Data Requirements Be Justified in Business Terms?
A Pseudo-Debate
Motion: All business data requirements must be justified in business terms. Potential business utility should be a deciding factor in whether they are fulfilled.
For the Motion: Sir Afilonius Rex
Against the Motion: Martyn Rhisiart Jones
09 Fri Jan 2026
Posted in Inform, educate and entertain.
Martyn Rhisiart Jones
Madrid, Saturday 3rd January 2026
Nine things that really, really shouldn’t be use cases for AI. Delivered by slowly dismantling a bad idea like it’s a poorly constructed IKEA wardrobe. Rant about bourgeois nonsense with surreal fury. Explain why the whole thing is politically ridiculous. Just stare at the absurdity until it cracks. This is like Marnie Listicle Barr on crack.
Continue reading21 Sun Dec 2025
Posted in Inform, educate and entertain.
Tags
AI, Analytics, Artificial Intelligence, Business, chatgpt, cloud, data mesh, Data Warehouse, data-lakehouse, llm, medallion-architecture, technology
Martyn Rhisiart Jones
Segovia, 20th December 2025
I’ve had the privilege of leading a groundbreaking global study in partnership with a strategic client. During this study, I spoke with many key Chief Data Officers (CDOs). I also engaged with Chief Data & Analytics Officers (CDAOs) and AI executives across industries and geographies. The insights reveal how organisations are changing their data and AI strategies. They aim to drive real business value in an increasingly complex world.
Continue reading21 Sun Dec 2025
Posted in Inform, educate and entertain.
21 Sun Dec 2025
Posted in All Data, Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, Good Strategy Radio, goodstrat, Inform, educate and entertain., IT strategy, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians
Martyn Rhisiart Jones
GOOD STRATEGY 