08 Sun Feb 2026
Martyn Rhisiart Jones, Madrid 28th January 2026
I would like to introduce you to a pragmatic approach to Big Data and Big Data Analytics. It is real-world focused and business-centric. This is the best approach to Big Data you are ever likely to find. Yet, I am still significantly understating the magnificent utility. It is also timely and has all the pertinent facets of the approach.
Continue reading07 Sat Feb 2026
Tags
agile, AI, Artificial Intelligence, bullshit, Business, safe, scrum, technology
Martyn Rhisiart Jones
Bruxelles, 28th May 2019
To paraphrase the great Bob Hoffman. Just when you feared that Agile evangelists might produce even more nonsense, they surprise you. What do they do? Exceed expectations.
And how did they do that? Ladies and gentlemen, let me introduce you to Agile at Scale. It comes with all the miscellaneous, spiced-up, and vainglorious crap-on-the-side that accompanies it.
Continue reading07 Sat Feb 2026
Posted in All Data, Big Data, Big Data 7s, Big Data Analytics, business, Business Intelligence, business strategy, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., pig data, The Amazing Big Data Challenge, The Big Data Contrarians
Tags
AI, Artificial Intelligence, Big Data, bullshit, Business, c-suite, CEO, chatgpt, technology
Martyn Richard Jones
New York City, 18th January 2017
I’ll make this short, sweetish and to the point.
These are the arguments that CEOs need to know about Big Data.
It was written for CEOs and those who provide independent advice to CEOs.
If you are someone who wants to be prepared for CEOs who are armed with the realities of Big Data, then maybe this is for you too.
06 Fri Feb 2026
Posted in Inform, educate and entertain.
Madrid, Saturday 7th February 2026
Books from Martyn Rhisiart Jones https://www.amazon.es/stores/author/B086K5B97Y
I was reading an article. It was written by Jeff Wilts and recommended by Bill Inmon. I got to this statement: “Teradata is a full-featured enterprise data warehouse.” For me, it went further downhill from there.
But this was the coup de grace: “Databricks is a unified data platform that can behave like a data warehouse.”
Continue reading04 Wed Feb 2026
Martyn Rhisiart Jones
Bonn, Germany, 2014
Many people come up to me in the street and ask me what big-data is all about. I have experienced this numerous times before. I am sure it might just happen to you as well. I know sort of thing, I read the big-data tea leaves. Nothing gets past me.
Continue reading03 Tue Feb 2026
Posted in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data, data architecture, Data governance, data hub, Data Lake, data management, Data Mart, data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., The Amazing Big Data Challenge
By Martyn Rhisiart Jones | Madrid, 3rd February 2026
In a landmark session at the Welsh Academy, Sir Afilonius Rex sat down with Martyn Rhisiart Jones. They aimed to dismantle our outdated obsession with “data management.” The verdict? The era of the digital fortress is dead. In its place, a new paradigm of Cognitive Liquidity and Data Autonomy is emerging, redefining how we integrate global knowledge.
Continue reading03 Tue Feb 2026
Martyn Rhisiart Jones and the Goodstrat editorial team, Madrid, 3rd February 2026
The following is the redacted transcript of a conversation between the distinguished Sir Afilonius Rex of Cambriano Energy and the cordial Martyn Rhisiart Jones of goodstrat.com.
The informal session took place before an invited audience at the Welsh Academy’s alternative summer conference of July 2023 and featured a lively question-and-answer session with audience input.
According to our reliable sources, “The BBC, RTE and RTVE broadcast the session.”
Continue reading21 Wed Jan 2026
Posted in Inform, educate and entertain., Polemic
Tags
AI, Artificial Intelligence, charlatans, chatgpt, grift, hype, lies, llm, technology
Martyn Rhisiart Jones
Madrid, Wednesday 21 January 2026
In early 2026 the technology industry is once again telling big confident stories about its own future. These stories dominate earnings calls conference stages and investor decks. They sound transformative urgent and inevitable. Yet when examined closely many of them rest on fragile foundations and selective evidence rather than operational reality.
Continue reading21 Wed Jan 2026
Posted in Inform, educate and entertain.
Tags
AI, Artificial Intelligence, classification, consciousness, data, information, ontology, Philosophy, technology
Martyn Rhisiart Jones
Madrid, Tuesday 20th January 2026
Read my absolutely fabulous books: http://www.goodstrat.com/books
For most of its life in information technology, bolloxology has carried the faint smell of intellectual fart-like embarrassment. Too academic for product teams. Too rigid for startups. Too slow for an industry trained to ship first and rationalise later. Too smelly. It promised machines that could understand the world, and delivered, instead, a generation of beautiful bullshit diagrams and very little working software.
By 2026, that judgement looks increasingly wrong. Not because bolloxology suddenly got better, but because everything else did, and in doing so, exposed a missing layer in modern computing: meaning.
Continue reading20 Tue Jan 2026
Posted in Inform, educate and entertain.
Tags
AI, Artificial Intelligence, classification, consciousness, data, information, ontology, Philosophy, technology
Martyn Rhisiart Jones
Madrid, Tuesday 20th January 2026
Read my absolutely fabulous books: http://www.goodstrat.com/books
For most of its life in information technology, ontology has carried the faint smell of intellectual embarrassment. Too academic for product teams. Too rigid for startups. Too slow for an industry trained to ship first and rationalise later. It promised machines that could understand the world—and delivered, instead, a generation of beautiful diagrams and very little working software.
By 2026, that judgement looks increasingly wrong. Not because ontology suddenly got better, but because everything else did—and in doing so, exposed a missing layer in modern computing: meaning.
Continue reading
GOOD STRATEGY 