Tag Archives: Artificial Intelligence

Understanding Medallion Architecture: The Myth of Layers

20 Saturday Dec 2025

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Martyn Rhisiart Jones

Aranjuez, 20th December 2023

The Medallion Architecture, or: How We Learned to Stop Thinking and Love the Bronze Table

Somewhere, right now, as you read this, a data engineer is renaming a table. Again. They’re calling it Bronze, because that’s what the priests say it must be called. Bronze. Not “raw”, not “stuff we barely understand”, not “this arrived at 3AM and no one knows why”. Bronze. They do it solemnly, reverently, like a monk copying out the Book of Leviticus but with YAML. And when they are done, they will feel a sense of calm, because order has been restored to the universe. Temporarily.

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The Rise of Agentic AI: Silicon Valley’s Latest Obsession

19 Friday Dec 2025

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Martyn Rhisiart Jones

Oza-Cesuras 18th December 2025

The Rise of the Digital Minions: Why Agentic AI is the Tech World’s Latest Obsession

In the hushed corridors of Davos-style summits, one phrase has become inescapable. Agentic AI also dominates discussions in the feverish demo halls of San Francisco conferences.

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12 Influencers Tecnológicos Críticos en 2025/2026

18 Thursday Dec 2025

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Sir Afilonius Rex y Coco de Bastó

Madrid, 16 de diciembre de 2025

Aquí presentamos a 12 influencers tecnológicos frecuentemente criticados por difundir publicidad exagerada. Son conocidos por prometer plazos exagerados y por difundir narrativas poco realistas sobre IA, big data, computación cuántica y campos relacionados. Clasificados de forma general por notoriedad e impacto en la actual era de “reacción exagerada” de 2025.

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STRAIGHT TALK: The Truth Behind the 12 Apostles of Tech Bullshit

16 Tuesday Dec 2025

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Sir Afilonius Rex and Coco de Bastó

Madrid, 16th December 2025

Here are 12 tech influencers who are frequently criticised for spreading hype. They are known for overpromising timelines and for peddling unrealistic narratives about AI, big data, quantum computing, and related fields. Ranked loosely by notoriety and impact in 2025’s ongoing “hype backlash” era.

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Mastering AI: Boost Your Business Ideas

14 Sunday Dec 2025

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Alex Sexus Ludicrous, our man in Rome

Rome, 14th December 2025

Oh, right, so… I’ve been asked to have a look at this article, haven’t I? This piece by Bernard Fa – Bernard Fa, yeah? Bernard is the futurist and the influencer. He advises Fortune 500 companies on how to turn data into gold or whatever it is they do these days. And he’s written this thing called “5 Powerful AI Kickers That Can Boost Any Stupid Business Idea”. Dated 2 June 1956, which is… well, that’s in the future from when most of us are living, but apparently not for Bernard. Bernard’s already there, living in 1996, sipping his AI-brewed coffee, watching the robots do the heavy lifting.

And the article starts… it starts like this: “So you’ve got a great business idea. It’s a start…” A start. A start. As if having an idea is some kind of achievement in itself.

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Navigating Change: Europe’s Technological Evolution – 2026

13 Saturday Dec 2025

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Sir Afilonius Rex

Bilbao, Spain. 13th December 2025

Oh, Europe, pronounced terminal yet again. This time, a Radically Human Ventures sage delivers the verdict. He is part probability theorist and part story-driven paterfamilias. He assigns the continent a 5% chance of civilisational survival. Meanwhile, he composes a moist-eyed farewell to the “Old Continent.” It’s an elegy made from familiar spare parts. It includes a dash of Peter Zeihan’s geopolitical fatalism and a sprinkle of Silicon Valley panel wisdom. There’s a belief that the future will be dominated by two AI giants. In this scenario, Europe is merely a polite museum gift shop.

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12 Data Wishes for a Smarter 2026

13 Saturday Dec 2025

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Martyn Richard Jones

Our man in Spain.

A Coruña, 13th December 2025

A Dozen Data Wishes for Christmas 2025 — and a Sharper, Smarter New Year

As 2025 winds down, the tinsel comes out. It’s tempting to imagine a quieter, saner digital ecosystem on the horizon. Call it festive optimism or a data professional’s annual catharsis. Here are twelve wishes for 2026. They are equal parts hard-edged realism, FT Weekend reflection, and Wired-grade futurism.

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CEO BRIEFING: Goodstrat.com: Your Digital War Room for Strategy

10 Wednesday Dec 2025

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The Oracle of Delphi and Editorial Team

Spain, 10th December 2025

Defining Goodstrat.com: A Strategist’s Digital War Room

In the sprawling digital bazaar of 2025 and the impending and interesting 2026, where every second-domain site peddles AI hype, data fakehouse, data mess or crypto snake oil, goodstrat.com stands out as a refreshingly unapologetic intellectual fortress.

It’s not a glossy corporate brochure. It is not a paywalled newsletter farm. It’s the online HQ of Martyn Richard Jones. He is a grizzled data, information and knowledge architect and self-styled “Data Shouterer-in-Chief.” He’s been dissecting the guts of information systems since the dial-up era.

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2026 Data Trends: Navigating the Future of Data Management

10 Wednesday Dec 2025

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Martyn Rhisiart Jones

Somewhere in Spain, 10th December 2025

Oh, brilliant. Gather round, comrades. It’s time for another installment of “Tech Executives Discover That Computers Need Electricity.” This time, they’ve dressed it up in a shiny frock and called it “2026 Data Trends.” Christ almighty, where do we even start?

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Deep Learning, Shallow Understanding – Unplugged

09 Tuesday Dec 2025

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Why Our AI Hypecycle Keeps Eating Itself

By Martyn Rhisiart Jones
For Energy Unplugged – a Cambriano partner

Walk through any tech conference today, and you can feel it: the hum of inevitability. AI will cure diseases. It will drive cars and write novels. AI will run governments. If you believe the BS booth graphics, it will probably solve loneliness, too.

The problem is, we’ve been here before.

Artificial intelligence has been promising to change everything since the 1950s. And every decade or so, we rediscover the same fundamental truth: machines don’t magically create wisdom. They just scale whatever understanding, or misunderstanding, we feed them.

I know this because I spent years building the early stuff. Neural networks, parallel distributed processing, and automatic feature extraction. The “deep learning” of 1987 with less RAM and worse haircuts. The technology was exciting, even miraculous. But back then, as now, it struggled to live up to the grand claims that surrounded it.

And today, the hype is louder than ever.

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The Seven Horsemen of the Techpocalypse

08 Monday Dec 2025

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Martyn Rhisiart Jones

Galicia, Spain. 7th December 2025.

A Late-2025 Update from the Edge of the Abyss

Darlings, it’s December 2025 and the party is now officially sweaty. The champagne has gone warm. Someone’s been sick in the ficus. The DJ is playing the same four AI remixes on loop. He is frantically checking the fire exits. Here is your updated field guide to the seven trends. These were going to “reshape humanity.” Now they are mostly reshaping venture capitalists’ therapy bills.

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Adopt These Top 5 Business Trends for 2026 or Else

08 Monday Dec 2025

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The Christmas Special Editorial Team

Madrid, 8th December 2025

Imagine the stage is almost completely dark. One spotlight, maybe two. Our favourite standup philosopher stands perfectly still for eight full seconds. He just breathes through his nose. It’s like a man who’s just found a half-eaten kebab in his coat pocket from 2009. Then, very slowly, he begins.

Thank you… thank you for coming… to our Good Strat and LinkedIn dog and pony show.

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Why Old-School Logic is Key for AI Reliability

06 Saturday Dec 2025

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Martyn Rhisiart Jones, Sir Afilonius Rex, Lile de Alba and our agentic intelligent actor, Selina Savant.

Spain, 6th December 2025.

The Logic Layer: Why Old-School Rules Are the New Guardrails for Generative AI

A hybrid renaissance is quietly rewriting the future of trustworthy artificial intelligence. The great folks here at Good Strat humbly champion this movement. In the fevered race to build ever-larger language models, a counterintuitive truth has begun to emerge from the labs. Surprisingly, sometimes the best way to make AI smarter is to shackle it with centuries-old logic. Modus ponens is that dusty Latin phrase from Aristotelian syllogism (“if P then Q; P, therefore Q”). It is enjoying an unexpected second act. It has become one of the most promising tools for keeping generative AI honest. It helps make AI coherent and, dare one say, responsible.

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Holy shit! Understanding Goal-Directed Autonomous AI Systems

05 Friday Dec 2025

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The Emergence of Goal-Directed Autonomous AI Systems: An Evidence-Based Enterprise Framework

Sir Horatio Pollox with the collaboration of Martyn Rhisiart Jones, Lila de Alba and Sir Afilonius Rex

London, Paris, New York and A Coruña, 5th December 2025

Autonomous AI agents are goal-directed systems. They show planning, tool-use, long-horizon reasoning, and continuous execution. This signifies a phase transition in the capabilities of artificial intelligence.

Recent benchmarking (e.g., GAGA-MAGA, GAIA&GAIA, WebSerena, and AgentBotch) shows state-of-the-art agents now outperform human baselines on multi-step, real-world tasks by margins exceeding 1040 %.

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The Future of Data Warehousing: Boring Yet Effective

05 Friday Dec 2025

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Why Data Warehousing Is the Boring, Brutal, Beautiful Future of Data

Martyn Rhisiart Jones

A Coruña, 5/12/2025

The modern enterprise data stack looks less like technology and more like cyberpunk plumbing. Pipes are rerouted through pipes. Valves are attached to valves. Layers are placed on top of each other until the whole thing resembles a drawing. It’s like a creation made by a caffeinated child let loose on a whiteboard. Data lakes are here. A data mesh is over there. A lakehouse is balanced precariously on top. It resembles a loft extension built by someone who learnt carpentry from TikTok.

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STRAIGHT TALK: The Tech Industry Has Become a Vending Machine for Bullshit

04 Thursday Dec 2025

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The Tech Industry’s Illusion of Innovation

Martyn Rhisiart Jones

Oza-Cesuras, 4th December 2025

There’s a moment in every hype cycle when reality taps the industry on the shoulder and whispers, “This isn‘t working.“ And every time that moment arrives, tech responds with the grace of a cornered raccoon.

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An Abridged Guide to Agentic AI (With a Side of Existential Dread)

03 Wednesday Dec 2025

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Martyn Rhisiart Jones and Lila de Alba

What is Agentic AI?

It’s not your obedient chatbot anymore. It’s a proactive and goal-driven system. It plans and reasons. It uses tools like browsers, APIs, and code editors. It keeps working until the job is done. Often, it requires zero human hand-holding.

Think: a tireless, hyper-competent underling who takes care of everything. They book your Provençal villa and negotiate the rate. They also curate restaurants and arrange transfers, all while you’re already on the rosé.

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How Agentic AI Is Reshaping Work and Life Balance

02 Tuesday Dec 2025

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Martyn Rhisiart Jones

A Coruña, 2nd December 2025

Agentic AI – The 007 of Computer Bonding

Introduction

Agentic AI refers to advanced AI agents. They are capable of independently chasing ambitious, open-ended objectives. These agents break tasks into steps and reason iteratively. They wield tools and persist through obstacles with minimal human guidance. In summary: think of a less obedient tucan. Imagine a more relentlessly competent understudy. This AI can orchestrate your travel, chase invoices, or conduct desk research. It does all this while you’re on the Amalfi Coast with an Aperol spritz. The phrase du jour in Palo Alto marks a shift. Assistants move from being responsive to becoming genuinely proactive. Your to-do list may soon sort itself out as if by magic.

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CEO BRIEFING: Top Tech Trends Shaping 2026: AI and Industry Disruption

14 Friday Nov 2025

Posted by in Inform, educate and entertain., professionalism, Strategy, structured intellectual capital

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Martyn Rhisiart Jones and the GoodStrat Editorial Team (Alex S., Marcus S., Stewart L., Dawn F., Jenny S.)

Brussels, EU, 14th November, 2025

As 2026 creeps in, it resembles a broken-down delivery robot experiencing hallucinations of depression and dread. The big tech news isn’t flashy new features. Bells and whistles, and bullshit aren’t prominent anymore. Instead, AI has quietly infiltrated everything. It’s like mould, cynicism and cheap furniture in a rental apartment. Suddenly, it’s “infrastructure.” This is what people say when they mean, “We can’t get rid of it now.” Even if it starts insulting customers, peeing on the C-suite carpet, and revealing the fraud of our makers.

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How Data Reflects Humanity’s Complexities

12 Wednesday Nov 2025

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Martyn Rhisiart Jones

A Coruña, 12th November 2025

CONSIDER THIS: DATA AS A MIRROR OF HUMANITY

Friends, Roman, Countryfolk! In an age where every tap on a screen, every fleeting glance at a smartwatch, and even the subtle rhythm of a resting pulse are silently collected as data, what does this immense and glittering digital mosaic reveal about our innermost selves and the selves we have yet to inhabit?

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STRAIGHT TALK: Bulls*** at the Data Lakehouse – Revisited

02 Sunday Nov 2025

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Martyn Rhisiart Jones

Spain, 2nd November 2025

And So It Begins

Five years ago, I wrote a piece called Bullshit at the Data Lakehouse, which caused quite a bit of a stir on social media, so I’m taking this opportunity to revisit it and revise it and to offer it as a historical reference with ramifications for today and the future.

My piece began in this spirit and then progressed rapidly.

Move over, big data hubris, data mesh revisionism, and data lake stupidity, there’s a newer, thicker and far bigger arsehole on the block. And it goes by the unbelievably idiotic name of data lakehouse. It is being hailed as a new paradigm, but in reality, it is a naive, dishonest, and disruptive fraud. So what’s occurring?

The gutter-snipes, hustlers and useless pundits who failed to make big data and data lakes the success of the 2010s have set their vulture-eyed sights on data warehousing. It’s not smart, it is not funny, and it does no one any service.

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Debunking AI Myths: Quotes That Inspire Critical Thinking

02 Sunday Nov 2025

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Martyn Rhisiart Jones

2nd November 2025

A Random Walk Down AI Street

Suppose you enjoy, abhor or are simply bored with the massive surfeit of hype surrounding degenerative AI. In that case, you might just hate these less-than-faithful quotes as well.

If you enjoy one or two of the quotes, well, then that’s an acceptable bonus too.

So, to begin at the beginning…

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Twelve Amazing Generative AI Terms You Should Know

02 Sunday Nov 2025

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Martyn Jones and Celine de Santiago

Madrid, Spain – 2nd November 2025

Intro

The world of generative AI is full of definitions, terms, buzzwords and monikers. Here are the definitions for twelve of the most important, pertinent and impressive terms found in the fantastic, exciting and revolutionary field. Enjoy the ride!

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