In early 2026 the technology industry is once again telling big confident stories about its own future. These stories dominate earnings calls conference stages and investor decks. They sound transformative urgent and inevitable. Yet when examined closely many of them rest on fragile foundations and selective evidence rather than operational reality.
The Skunkworks Collective – Martyn, Alba, Afi, Lila, and Coco
Madrid, Wednesday 14th January 2026
Right, listen. If you’ve ever sat through one of those AI conferences, you know the ones. Some bloke in a black polo neck stands on stage. He’s clearly never met a mirror he didn’t like. He says, “We’re on the cusp of AGI.” It sounds as if he’s just invented gravity. Then you’ll know the particular flavour of despair I’m talking about.
On Friday, the 9th of January 2026, Captain (Israeli Navy, Reserves) Doctor Azi Dagan posted a short video on the LinkedIn group IOSI: Counter-Terrorism and Geopolitical Security, accompanied by the text: The Iranian regime is slaughtering the protesters. To which I replied: It’s truly terrible, a foul crime. But what did you have to say about the slaughter of more than 20,000 innocent children? The reply to that was: We would say that it’s Hamas propaganda!
“Many on this platform still believe that they can tease Zionism away from Judaism. That’s not possible. It’s time for me to repost my previous explanation. And yes, if you use ‘Zionist’ as a slur, or rage against Zionists, you are indeed a Jew hater.”
This is a considered and measured response to that tweet and associated tweets.
The Data Warehouse Is Dead. Long Live the Data Warehouse.
In 1992, Bill Inmon coined the term “data warehouse” and laid out four sacred rules: subject-oriented, integrated, non-volatile, time-variant. It was a blueprint for a fortress of truth, expensive, on-premises, batch-processed, and utterly indispensable. Fast-forward three decades. The fortress has been replaced by something that resembles a hyperscale cloud platform. This platform can run your AI models and your CEO’s dashboard simultaneously. Welcome to data warehousing in 2025.
Hype and Misleading Claims Surrounding Data Lakehouses
Martyn Rhisiart Jones
Segovia, 20th Devember 2025
A data lakehouse is marketed as a hybrid architecture. It combines the low-cost, flexible storage of data lakes. These lakes handle raw, unstructured data at scale. It also offers the structured querying, performance, and ACID (Atomicity, Consistency, Isolation, Durability) transactional capabilities of data warehouses. Vendors like Databricks coined the term. Snowflake and others promote it as a platform for analytics. It serves AI and machine learning needs. This approach eliminates data silos and reduces redundant copies. It enables cost-effective scaling through open standards and decoupled storage and compute models. However, much of this is hype driven by vendor marketing. Vendors promote it as an evolution from “data swamps” (unmanaged data lakes) and rigid warehouses.
President Donald Trump’s recent comments about NATO do not indicate a call for collective security reform. Instead, they reveal an intensely transactional view of international partnerships. Urging alliance members to assign as much as 5% of their GDP, an unprecedented figure, to purchasing U.S.-made weaponry and military equipment, Trump has once again reframed global security as a business deal.
Picture the scene. It’s Prime Minister’s Questions, the great gladiatorial stage of British democracy, less Gladiator and more Blazing Saddles at a town planning meeting in Swindon. Keir Starmer, sensible Labour’s hero, their knight in gleaming, sensible shoes, rises from the opposition bench. That look on his face, you know the one, shows a man who’s just alphabetised his law books and is ready to go. Across the gallery, Rishi Sunak sits there, gleaming, like a waxwork who’s been told he has to look “empathetic” by 5 p.m. or he’ll be back in the dock. Starmer adjusts his glasses and launches into one of his trademark cross-examinations. It’s like watching a lawyer interrogate a spreadsheet. “Point one, Mr Speaker!” He declares, and you can hear the ghost of Mel Brooks shouting, “What’s wrong with this guy? Where’s the dynamism?” He cites a statistic: a 17.3% increase in NHS waiting times, in case you’re wondering, and it isn’t. Then another: a £3.2 billion shortfall in council budgets. It’s meticulous, it’s legal, it’s as if he’s building a case to prosecute a toaster for breach of warranty. By the time he gets to his witty quip, “The failure of this government isn’t just a policy, it’s a personality trait!”, he drops like a Gregg’s custard tart allowed to fall by a woman worried about her cleaning bills.
GOOD STRATEGY 