Strategy 101 – Ask Martyn – 2026 Mix

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Martyn Richard Jones, son of Melbourne Jones and Mary Elizabeth Jones

A strategy is a long term plan of action designed to achieve a particular and significant goal.

As the text books state, the term strategy derives from the Greek word “στρατηγία” (translated into Latin as “strategĭa”), meaning “the art of directing military operations” or in business terms: “the set of actions planned in advance, and used to align the resources and potential of a company to achieve its goals and objectives”.

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Understanding Strategic Fit: The Cambrian A9 Power Grid

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Written by Martyn Richard Jones

2026 Mix

Strategic fit express the degree to which an organization is matching its resources and capabilities with the opportunities in the external environment.

Matching occurs through the practice of pre-strategy analysis.

That said, it is very easy to fall into the trap of oversimplifying high-level concepts and overstating the intricacies and interdependencies of strategic-fit factors. Continue reading

Why Management Fails in Information Strategy

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In the dim and distant past most organisations struggled along with what they euphemistically referred to as Information Systems.

They were Information Systems with no overall design, no elements of management and no architecture.

Information Systems were built to show how the company had been performing in the immediate past, and that was it. Continue reading

Silly Season! Data Warehousing is Hadoop is Big Data? – Unplugged for 2026

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Martyn Richard Jones

2026 Remaster

Let’s get this baby off the ground

This weekend I read a piece on the Information Management website by Steve Miller with the title of Big Data vs. the Data Warehouse. It’s an old piece, from March 2014.

It was in response to a piece by Bill Inmon titled “Big Data or Data Warehouse?” Turbocharge Your Porsche – Buy an Elephant, in which he singled out for criticism the ad campaign of a big-data and Hadoop promoter.

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The Awkward Squad – Big data informs

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Martyn Richard Jones

Remaster for 2026

I am a sceptic. Part of the awkward squad of troublemakers.

People who ask questions and who won’t stop asking.

People who won’t take bullshit for an answer.

People who are not preprogrammed to unquestioningly follow specific paths.

But to question everything.

Such as, “What the feck’s that all about then?” Continue reading

The ‘Right’ Management Stuff: Lions ‘lead’ by donkeys – 2026 Vision

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Martyn Richard Jones

Peter Drucker once stated that “There is nothing so useless as doing efficiently that which should not be done at all”.

That is one of the guiding principles in my professional role as strategist, leader and coach. (That’s why I like Oscar Puente, because he does the right things right).

I work in business and IT.

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Just who are you to tell us? Consultant Manager as Leader and Coach – 2026 Remake

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Martyn Richard Jones

A remake for 2026

Sometimes I get asked in to support the manager of a failing project.

Most of the time I get to take over a failing project, with or without the previous manager’s involvement.

Occasionally I am called in to act as a Project Manager for clients who have brought in Systems Integrators and Management Consultants to do most of the project work.

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The IT Circus and the Infinite Loop – Part 1 – 2026 Remake

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Martyn Richard Jones

The IT business suffers a malaise, it also affects other businesses. In IT, like in other lines of business, much of what has been made is eventually sidelined and forgotten. If it was ever on the radar in the first place. Continue reading

Strategy and Market forces – Get your ducks lined up – 2026

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Strategy and Market forcesGet your ducks lined up

Martyn Richard Jones – 2026 Revamp

Let’s now take a brief look at my ‘nine competitive dimensions’  model.

This model will be familiar to some who will readily connect with the inclusion of government as an environmental dimension.

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