• Home
  • About
  • The Good Strategy Blog
  • Strategy
    • Data Warehousing
    • Ask Martyn
  • MARTYN
    • MARTYN’S MUSIC
    • Must-Read Books from Martyn
    • PODCASTS
    • MARTYN.ES

GOOD STRATEGY

~ DATA, INFORMATION & KNOWLEDGE

GOOD STRATEGY

Tag Archives: Behavioural Economics

Oh, Superman! Oh, Mom and Dad! – For 2026

18 Sat Oct 2014

Posted by Martyn Jones in Ask Martyn, awareness

≈ Leave a comment

Tags

advertising, apple, Behavioural Economics, consumerism, crass, creepy, cults, fetishism, hype, sects, style


appleGod

Written by Martyn Richard Jones

Steve Jobs was a great entrepreneur.

Clearly, he was.

Jobs turned a dismal maker of a wide range of gadgets into a powerful, highly focused technology, fashion, and PR business.

The stylistic touches in Apple products carry the elegant, crisp palate of bourgeois minimalism, a fragrant bouquet of exclusivity, and a delightful aftertaste of subdued superiority. Continue reading →

Silly Season! Data Warehousing is Hadoop is Big Data? – Unplugged for 2026

12 Sun Oct 2014

Posted by Martyn Jones in Architecture, Ask Martyn, Banking, Best principles, Big Data, Business Intelligence, Creativity, Data Warehouse, Dogma, Knowledge, Peeves

≈ Leave a comment

Tags

Banking, Behavioural Economics, Big Data, Bill Inmon, business intelligence, data integration, Data Marts, Demagogism, Dogma, enterprise data warehousing, hadoop, Information and Technology, information management


Martyn Richard Jones

2026 Remaster

Let’s get this baby off the ground

This weekend I read a piece on the Information Management website by Steve Miller with the title of Big Data vs. the Data Warehouse. It’s an old piece, from March 2014.

It was in response to a piece by Bill Inmon titled “Big Data or Data Warehouse?” Turbocharge Your Porsche – Buy an Elephant, in which he singled out for criticism the ad campaign of a big-data and Hadoop promoter.

Continue reading →

The ‘Right’ Management Stuff: Lions ‘lead’ by donkeys – 2026 Vision

11 Sat Oct 2014

Posted by Martyn Jones in Management, PPE, project management

≈ 2 Comments

Tags

Behavioural Economics, Commercial IT, IT business, IT Strategy, Organisational Autism, project management, Risk Management


Martyn Richard Jones

Peter Drucker once stated that “There is nothing so useless as doing efficiently that which should not be done at all”.

That is one of the guiding principles in my professional role as strategist, leader and coach. (That’s why I like Oscar Puente, because he does the right things right).

I work in business and IT.

Continue reading →

Strategy and Market forces – Get your ducks lined up – 2026

10 Fri Oct 2014

Posted by Martyn Jones in Data Warehouse, market forces, nine competitive forces, Strategy

≈ Leave a comment

Tags

Behavioural Economics, BI, Business, business analysis, Business Management, business strategy, Challenges, corporate assets, Creativity, Crisis, Data Warehouse, Dogma, Goal Setting, Information Technology, marketforces, operationalwareness, Strategy


Strategy and Market forces – Get your ducks lined up

Martyn Richard Jones – 2026 Revamp

Let’s now take a brief look at my ‘nine competitive dimensions’  model.

This model will be familiar to some who will readily connect with the inclusion of government as an environmental dimension.

Continue reading →

Main cause of IT project failure? – Big Data Informs… 2026 Revamp

09 Thu Oct 2014

Posted by Martyn Jones in Analytics, Best principles, Business Intelligence, Executive, Extract, Knowledge, Offshoring, Outsourcing

≈ 4 Comments

Tags

Behavioural Economics, Big Data, Business Enablement, business intelligence, Business Management, business strategy, Challenges, Creativity, Data Warehouse, Organisational Autism


We analysed all the big data and discovered that the biggest reason for IT project failure is people – Big Data Informs…

We had failed at Data Warehousing, Business Intelligence, Core Competence, and quite a few other things, so some bright spark decided to give Big Data a shot.

The first task was to identify the reasons for IT project failure globally.

Continue reading →

Nothing achievable is impossible: Challenges, Self-worth and Strategies – 2026 Replay

09 Thu Oct 2014

Posted by Martyn Jones in Ask Martyn, Best principles, Creativity, Excellence, Methodology

≈ Leave a comment

Tags

Behavioural Economics, Business Enablement, Business Management, Information Technology, Strategy


Martyn Richard Jones

Remastered for 2026

I came into IT at the tail end of the seventies, joining one of the original computing pioneers.

It was a conservative company led by veterans, engineers, accountants, and sales professionals, with many ties to the US administration, the Department of Defence, and intelligence agencies.

My interests at the time were in philosophy, politics and economics. I liked meeting people and talking, and I also enjoyed helping people solve real-life business problems, so I was always engaged with corporate staff and executive management rather than with the real hard-core technicians and engineers.

The thing is, I had no idea what constrained IT, so I never had that baggage when thinking about solutions.

Continue reading →

Understanding Operational Awareness for Strategic Success – For 2026

08 Wed Oct 2014

Posted by Martyn Jones in awareness, Big Data, business, Business Intelligence, Data Warehouse, operational, pig data, Strategy

≈ Leave a comment

Tags

Analytics, Banking, Behavioural Economics, BI, Big Data, Business, business analysis, Strategy


Martyn Richard Jones

Remastered for 2026 – Buy my books! Get my advice! Benefit from me!

I frequently include the term Operational Awareness in talks.

I think it’s important for strategy.

So I wrote a piece that tried to convey what I mean by the term. Continue reading →

What triggers a review of organisational strategy? An example – Remastered for 2026

08 Wed Oct 2014

Posted by Martyn Jones in Ask Martyn, Best principles, Business Intelligence, Strategy, tactics

≈ Leave a comment

Tags

Behavioural Economics, marketforces, operationalwareness, reactionary, straegicfit, Strategy


The way it is, and all that jazz

What triggers a review of organisational strategy?

Well, typically organisations usually shy away from major strategy reviews when things are just ticking over quite nicely. The old axiom of “if it isn’t broke don’t fix it”, has a lot of power of persuasion, even in cases where the logical and coherent thing to do would be to continually review strategy.

Continue reading →

Understanding Data Warehousing Misconceptions – Remaster 2026

08 Wed Oct 2014

Posted by Martyn Jones in Big Data, Business Intelligence, Data Warehouse, Dogma, Peeves

≈ Leave a comment

Tags

Behavioural Economics, Big Data, business intelligence, Data Warehouse, enterprise data warehousing


Martyn Richard Jones

2026 Remaster

The problem with Data Warehousing is that at a superficially high level, it is very easy to explain, and it’s quite impressive that this superficially high level is all that a lot of people need in order to do data warehousing their own way.

Continue reading →

Don’t fight the Bull, Isolate it – Deliberately avoiding the evident – Remastered for 2026

07 Tue Oct 2014

Posted by Martyn Jones in Banking, Best principles, Business Intelligence, Data Warehouse, Executive, Management, Methodology

≈ Leave a comment

Tags

Banking, Behavioural Economics, Big Data, business intelligence, Business Management, Demagogism, Dogma


Martyn Richard Jones

Remastered for 2026

Much of my consulting work is done in the Financial Industry.

I was there when the crisis was prepared, when it was baked and when it was brought out of the oven.

There are many theories about what went wrong.

Most of them are misleading, misinformed or simply crap.

Mainly to protect the guilty.

Continue reading →

← Older posts
Newer posts →

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 640 other subscribers.

Top posts

  • Top Things You Can Learn From GOODSTRAT.COM
  • Glitter and Abyss: Martyn Bey's Camp Odyssey Through Postmodern Ruins - Book Review
  • The Enduring Bond Between Wales and Zionism – and Its Bitter Unravelling
  • Global Thuggery and the Erosion of Democracy Explained - Book Review
  • THE SUNDAY RANT - The Great Data Grift, LockedIn Lunatics and the Death of Sense - 2026/02/22
  • Revealing Wealth: A Data-Driven Crusade Against Tax Evasion - Book Review
  • Sequins Against the Storm: Camp, Conscience and the Cracks in Postmodernity - Book Review
  • Good vs Bad Leadership: Key Insights - Book Review
  • Top Things You Can Learn From GOODSTRAT.COM - Limited and buried by WordPress, LinkedIn and X
  • Laughing@Data.Com : A Data Heretic's Hilarious Heresy Against the Hype Machine

Recent Comments

Laster's avatarLaster on Aligning ICT with Business Str…
Martyn Jones's avatarMartyn Jones on The BBC in Crisis: Navigating…
Martyn Jones's avatarMartyn Jones on The BBC in Crisis: Navigating…
Martyn de Tours's avatarMartyn de Tours on The Perpetual Victim: How Prof…
Tiffany's avatarTiffany on Consider this: Data Made …
Follow GOOD STRATEGY on WordPress.com

Meta

  • Create account
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.com

Names in the cloud

All Data Ask Martyn awareness Big Data Big Data 7s Big Data Analytics Business Intelligence business strategy Consider this dark data data architecture Data governance Data Lake data management data science Data Supply Framework Data Warehouse Data Warehousing Good Strat goodstrat Good Strategy Inform, educate and entertain. IT strategy Martyn Jones Martyn Richard Jones pig data Politics Strategy The Amazing Big Data Challenge The Big Data Contrarians

Recent articles

  • Laughing@Data.Com : A Data Heretic’s Hilarious Heresy Against the Hype Machine Mar 9, 2026
  • Top Things You Can Learn From GOODSTRAT.COM – Limited and buried by WordPress, LinkedIn and X Mar 9, 2026
  • Top Things You Can Learn From GOODSTRAT.COM Mar 8, 2026
  • Revealing Wealth: A Blueprint for Financial Transparency – Book Review Mar 8, 2026
  • Uncovering Tax Evasion: Insights from ‘Revealing Wealth’ – Book Review Mar 8, 2026
  • Revealing Wealth: A Data-Driven Crusade Against Tax Evasion – Book Review Mar 8, 2026
  • IT’S POLITICS: Echoes from the Past: Historical Voices on Trump, MAGA, and the Shadow Over the West Mar 8, 2026

Hours & Info

Spain
+34 692 376 698
martyn.jones@martyn.es
Lunch: 13:30pm - 14:30pm
Dinner: M-Th 20:00pm - 21:00pm, Fri-Sat:21:00pm - 22:00pm

The Stats

  • 120,193 hits

Meta

  • Create account
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.com
Log in

Hours & Info

Martyn Richard Jones
Madrid, Spain
+34 692 376 698
martyn.jones@martyn.es
10:00 - 17:00
Follow GOOD STRATEGY on WordPress.com
  • Laughing@Data.Com : A Data Heretic’s Hilarious Heresy Against the Hype Machine
  • Top Things You Can Learn From GOODSTRAT.COM – Limited and buried by WordPress, LinkedIn and X
  • Top Things You Can Learn From GOODSTRAT.COM
  • Revealing Wealth: A Blueprint for Financial Transparency – Book Review
  • Uncovering Tax Evasion: Insights from ‘Revealing Wealth’ – Book Review

Top Good Strat Posts & Pages

  • Good Strategy: With Martyn Rhisiart Jones, Sir Afilonius Rex and Lila de Alba.
  • Top Things You Can Learn From GOODSTRAT.COM
  • Glitter and Abyss: Martyn Bey's Camp Odyssey Through Postmodern Ruins - Book Review
  • The Enduring Bond Between Wales and Zionism – and Its Bitter Unravelling
  • Global Thuggery and the Erosion of Democracy Explained - Book Review
  • THE SUNDAY RANT - The Great Data Grift, LockedIn Lunatics and the Death of Sense - 2026/02/22
  • Revealing Wealth: A Data-Driven Crusade Against Tax Evasion - Book Review
  • Sequins Against the Storm: Camp, Conscience and the Cracks in Postmodernity - Book Review
  • Good vs Bad Leadership: Key Insights - Book Review
  • Top Things You Can Learn From GOODSTRAT.COM - Limited and buried by WordPress, LinkedIn and X

Good strat tag cloud

AI amoral Analytics art Artificial Intelligence bad-leader Behavioural Economics Big Data blog books Business Business Enablement business intelligence Business Management business strategy chatgpt cloud coaching Consider this Creativity data data architecture data management data mesh Data Warehouse decency degenerate depraved digital-marketing Dogma enterprise data warehousing espanol fiction gaza good-leader goodstart good start Good Strat goodstrat Good Strategy history honesty honour hubris information information management Information Technology inspiration israel IT Strategy jesus knowledge leader leadership literature llm Management Marketing Martyn Jones Martyn Richard Jones mental-health News Organisational Autism palestine Philosophy Poetry Politics relationships Strategy technology travel trump vulgarity Wales writing

Categories

  • accountability
  • advertising
  • agile
  • agile way of working
  • agile@scale
  • AI
  • All Data
  • Analytics
  • anthropology
  • Architecture
  • Artificial Intelligence
  • Ask Martyn
  • Assets
  • awareness
  • bad strategy
  • Banking
  • behaviour
  • Best principles
  • Big Data
  • Big Data 7s
  • Big Data Analytics
  • blockchain
  • Books with influence
  • Brexit
  • BS
  • business
  • Business Intelligence
  • business strategy
  • Cambriano
  • Cambridge Analytica
  • China
  • Climate Change
  • Cloud
  • code of conduct
  • Commercial Analytics
  • community
  • Condiser this
  • Conservative Party
  • consider
  • Consider this
  • Consultation
  • Creativity
  • Culture
  • dark data
  • data
  • data architecture
  • Data governance
  • data hub
  • Data Lake
  • data management
  • Data Mart
  • data mesh
  • data science
  • Data Supply Framework
  • Data Warehouse
  • Data Warehousing
  • deceit
  • deep learning
  • Democracy
  • digital transformation
  • Diplomacy
  • disinformation
  • Dogma
  • Duties
  • DW 3.0
  • ECM
  • Economics
  • EDW
  • England
  • enterprise content management
  • ethics
  • EU
  • Europe
  • European Union
  • Excellence
  • Excerpt
  • Executive
  • Extract
  • Federalism
  • films
  • Financial Industry
  • fraud
  • Freedoms
  • Globalisation
  • good start
  • Good Strat
  • Good Strategy
  • Good Strategy Radio
  • goodstart
  • goodstartegy
  • goodstrat
  • goostart
  • governance
  • hadoop
  • hdfs
  • HR
  • humour
  • India
  • influencers
  • Inform, educate and entertain.
  • informatio Supply Framework
  • information
  • Information Management
  • Information Supply Frameowrk
  • Information Supply Framework
  • Infotrends
  • Inmon
  • instruments
  • IoT
  • IT Circus
  • IT fraud
  • IT strategy
  • IT World
  • iterations
  • java
  • Knowledge
  • knowledge management
  • Labour Party
  • leadership
  • Leadership 7s
  • life
  • listening
  • literature
  • Love
  • LSE
  • machine learning
  • Management
  • market forces
  • Marketing
  • Marty does
  • Martyn does
  • Martyn Jones
  • Martyn Richard Jones
  • Masterclass
  • media
  • Memory lane
  • Methodology
  • nationalism
  • nine competitive forces
  • no limits
  • Northern Ireland
  • obituary
  • Obligations
  • offshore
  • Offshoring
  • operational
  • Outsourcing
  • Oxford
  • pain
  • Parliament
  • Peeves
  • Personal Integrity Key
  • Philosophy
  • pig data
  • PIK
  • PIR
  • Plaid Cymru
  • Planning
  • poem
  • poems
  • Poetry
  • Polemic
  • political science
  • Politics
  • pomo
  • postmodern
  • POTUS
  • PPE
  • Process
  • Professional Networking
  • professionalism
  • project management
  • Project to Excel
  • prose
  • public
  • Public Integrity Record
  • Quiz
  • Rant
  • Referendum
  • Remain
  • RIghts
  • Risk
  • Rivalry
  • romance
  • Russia
  • Ruth Davidson
  • Sales
  • satire
  • Scotland
  • Scottish National Party
  • scrum
  • sentiment analysis
  • SMILES
  • Snippet
  • SNP
  • Social
  • Social Media
  • Sociology
  • Spain
  • spoof
  • statistics
  • Stories
  • Strategy
  • structured intellectual capital
  • supply chain management
  • tactics
  • Tax avoidance
  • Tax evasion
  • TEAM
  • technology
  • The Amazing Big Data Challenge
  • The Big Data Contrarians
  • The Greens
  • The Guardian
  • The hidden wealth of nations
  • Trade
  • UK
  • Uncategorized
  • United Kingdom
  • USA
  • Valentine
  • Value
  • Wales
  • wisdom

Blog at WordPress.com.

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy
  • Subscribe Subscribed
    • GOOD STRATEGY
    • Join 138 other subscribers.
    • Already have a WordPress.com account? Log in now.
    • GOOD STRATEGY
    • Subscribe Subscribed
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...