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Tag Archives: Behavioural Economics

Oh, Superman! Oh, Mom and Dad! – For 2026

18 Sat Oct 2014

Posted by Martyn Jones in Ask Martyn, awareness

≈ Leave a comment

Tags

advertising, apple, Behavioural Economics, consumerism, crass, creepy, cults, fetishism, hype, sects, style


appleGod

Written by Martyn Richard Jones

Steve Jobs was a great entrepreneur.

Clearly, he was.

Jobs turned a dismal maker of a wide range of gadgets into a powerful, highly focused technology, fashion, and PR business.

The stylistic touches in Apple products carry the elegant, crisp palate of bourgeois minimalism, a fragrant bouquet of exclusivity, and a delightful aftertaste of subdued superiority. Continue reading →

Silly Season! Data Warehousing is Hadoop is Big Data? – Unplugged for 2026

12 Sun Oct 2014

Posted by Martyn Jones in Architecture, Ask Martyn, Banking, Best principles, Big Data, Business Intelligence, Creativity, Data Warehouse, Dogma, Knowledge, Peeves

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Tags

Banking, Behavioural Economics, Big Data, Bill Inmon, business intelligence, data integration, Data Marts, Demagogism, Dogma, enterprise data warehousing, hadoop, Information and Technology, information management


Martyn Richard Jones

2026 Remaster

Let’s get this baby off the ground

This weekend I read a piece on the Information Management website by Steve Miller with the title of Big Data vs. the Data Warehouse. It’s an old piece, from March 2014.

It was in response to a piece by Bill Inmon titled “Big Data or Data Warehouse?” Turbocharge Your Porsche – Buy an Elephant, in which he singled out for criticism the ad campaign of a big-data and Hadoop promoter.

Continue reading →

The ‘Right’ Management Stuff: Lions ‘lead’ by donkeys – 2026 Vision

11 Sat Oct 2014

Posted by Martyn Jones in Management, PPE, project management

≈ 2 Comments

Tags

Behavioural Economics, Commercial IT, IT business, IT Strategy, Organisational Autism, project management, Risk Management


Martyn Richard Jones

Peter Drucker once stated that “There is nothing so useless as doing efficiently that which should not be done at all”.

That is one of the guiding principles in my professional role as strategist, leader and coach. (That’s why I like Oscar Puente, because he does the right things right).

I work in business and IT.

Continue reading →

Strategy and Market forces – Get your ducks lined up – 2026

10 Fri Oct 2014

Posted by Martyn Jones in Data Warehouse, market forces, nine competitive forces, Strategy

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Tags

Behavioural Economics, BI, Business, business analysis, Business Management, business strategy, Challenges, corporate assets, Creativity, Crisis, Data Warehouse, Dogma, Goal Setting, Information Technology, marketforces, operationalwareness, Strategy


Strategy and Market forces – Get your ducks lined up

Martyn Richard Jones – 2026 Revamp

Let’s now take a brief look at my ‘nine competitive dimensions’  model.

This model will be familiar to some who will readily connect with the inclusion of government as an environmental dimension.

Continue reading →

Main cause of IT project failure? – Big Data Informs… 2026 Revamp

09 Thu Oct 2014

Posted by Martyn Jones in Analytics, Best principles, Business Intelligence, Executive, Extract, Knowledge, Offshoring, Outsourcing

≈ 4 Comments

Tags

Behavioural Economics, Big Data, Business Enablement, business intelligence, Business Management, business strategy, Challenges, Creativity, Data Warehouse, Organisational Autism


We analysed all the big data and discovered that the biggest reason for IT project failure is people – Big Data Informs…

We had failed at Data Warehousing, Business Intelligence, Core Competence, and quite a few other things, so some bright spark decided to give Big Data a shot.

The first task was to identify the reasons for IT project failure globally.

Continue reading →

Nothing achievable is impossible: Challenges, Self-worth and Strategies – 2026 Replay

09 Thu Oct 2014

Posted by Martyn Jones in Ask Martyn, Best principles, Creativity, Excellence, Methodology

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Tags

Behavioural Economics, Business Enablement, Business Management, Information Technology, Strategy


Martyn Richard Jones

Remastered for 2026

I came into IT at the tail end of the seventies, joining one of the original computing pioneers.

It was a conservative company led by veterans, engineers, accountants, and sales professionals, with many ties to the US administration, the Department of Defence, and intelligence agencies.

My interests at the time were in philosophy, politics and economics. I liked meeting people and talking, and I also enjoyed helping people solve real-life business problems, so I was always engaged with corporate staff and executive management rather than with the real hard-core technicians and engineers.

The thing is, I had no idea what constrained IT, so I never had that baggage when thinking about solutions.

Continue reading →

Understanding Operational Awareness for Strategic Success – For 2026

08 Wed Oct 2014

Posted by Martyn Jones in awareness, Big Data, business, Business Intelligence, Data Warehouse, operational, pig data, Strategy

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Tags

Analytics, Banking, Behavioural Economics, BI, Big Data, Business, business analysis, Strategy


Martyn Richard Jones

Remastered for 2026 – Buy my books! Get my advice! Benefit from me!

I frequently include the term Operational Awareness in talks.

I think it’s important for strategy.

So I wrote a piece that tried to convey what I mean by the term. Continue reading →

What triggers a review of organisational strategy? An example – Remastered for 2026

08 Wed Oct 2014

Posted by Martyn Jones in Ask Martyn, Best principles, Business Intelligence, Strategy, tactics

≈ Leave a comment

Tags

Behavioural Economics, marketforces, operationalwareness, reactionary, straegicfit, Strategy


The way it is, and all that jazz

What triggers a review of organisational strategy?

Well, typically organisations usually shy away from major strategy reviews when things are just ticking over quite nicely. The old axiom of “if it isn’t broke don’t fix it”, has a lot of power of persuasion, even in cases where the logical and coherent thing to do would be to continually review strategy.

Continue reading →

Understanding Data Warehousing Misconceptions – Remaster 2026

08 Wed Oct 2014

Posted by Martyn Jones in Big Data, Business Intelligence, Data Warehouse, Dogma, Peeves

≈ Leave a comment

Tags

Behavioural Economics, Big Data, business intelligence, Data Warehouse, enterprise data warehousing


Martyn Richard Jones

2026 Remaster

The problem with Data Warehousing is that at a superficially high level, it is very easy to explain, and it’s quite impressive that this superficially high level is all that a lot of people need in order to do data warehousing their own way.

Continue reading →

Don’t fight the Bull, Isolate it – Deliberately avoiding the evident – Remastered for 2026

07 Tue Oct 2014

Posted by Martyn Jones in Banking, Best principles, Business Intelligence, Data Warehouse, Executive, Management, Methodology

≈ Leave a comment

Tags

Banking, Behavioural Economics, Big Data, business intelligence, Business Management, Demagogism, Dogma


Martyn Richard Jones

Remastered for 2026

Much of my consulting work is done in the Financial Industry.

I was there when the crisis was prepared, when it was baked and when it was brought out of the oven.

There are many theories about what went wrong.

Most of them are misleading, misinformed or simply crap.

Mainly to protect the guilty.

Continue reading →

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  • X Is Dying In Europe: Here’s Why – Revisited – 2026/02/16
  • The Promised Banality of Evil – Revisited
  • Grok, What Do You Make of Martyn Rhisiart Jones’ Take on Big Data?
  • Consider This: In Praise of Shadow-Apps – 2026/02/16
  • Building the Data Logistics Hub: Pieces and Parts – 2026/02/15 – Part 3

Top Good Strat Posts & Pages

  • X Is Dying In Europe: Here's Why - Revisited - 2026/02/16
  • Understanding the Data Warehouse Dilemma - 2026/02/07
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  • Good Strategy: With Martyn Rhisiart Jones, Sir Afilonius Rex and Lila de Alba.
  • Brexit is Bullshit
  • Top Countries Known for Arrogance and Ignorance
  • An Open Letter to Mansoor Hussain Laghari
  • Fixing the Data Warehouse - 2026/02/10
  • Top Influencer Mode - Masterclass Content
  • Hadoop is sinking because big data is bullshit

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