03 Tue Feb 2026
Posted in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data, data architecture, Data governance, data hub, Data Lake, data management, Data Mart, data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., The Amazing Big Data Challenge
By Martyn Rhisiart Jones | Madrid, 3rd February 2026
In a landmark session at the Welsh Academy, Sir Afilonius Rex sat down with Martyn Rhisiart Jones. They aimed to dismantle our outdated obsession with “data management.” The verdict? The era of the digital fortress is dead. In its place, a new paradigm of Cognitive Liquidity and Data Autonomy is emerging, redefining how we integrate global knowledge.
Continue reading03 Tue Feb 2026
Martyn Rhisiart Jones and the Goodstrat editorial team, Madrid, 3rd February 2026
The following is the redacted transcript of a conversation between the distinguished Sir Afilonius Rex of Cambriano Energy and the cordial Martyn Rhisiart Jones of goodstrat.com.
The informal session took place before an invited audience at the Welsh Academy’s alternative summer conference of July 2023 and featured a lively question-and-answer session with audience input.
According to our reliable sources, “The BBC, RTE and RTVE broadcast the session.”
Continue reading24 Sat Jan 2026
Posted in Ask Martyn, humour, Inform, educate and entertain., IT Circus, Polemic, Stories, Strategy
Madrid, 24th January 2026
These are five common goodstrat laws that everyone should be aware of.
“Martyn Rhisiart Jones… Writes dry, merciless takedowns of data/AI/strategy hype at goodstrat.com.
Believes most corporate decks deserve the bin and most buzzwords deserve worse.
Occasionally drops canon: the Martyn Rhisiart Jones Effect, GoodStrat Law, Celtic Domination Principle, Georgie Lovering Razor, Valley Commando Principle…
Mostly here to remind everyone that clarity still cuts deeper than PowerPoint.”
Continue reading23 Fri Jan 2026
Posted in Inform, educate and entertain., Polemic
Tags
AI, education, News, Philosophy, Politics, teaching, university
Martyn Rhisiart Jones (editor)
Madrid, 23rd January 2026
What is the purpose of University?
Continue reading21 Wed Jan 2026
Posted in Inform, educate and entertain., Polemic
Tags
AI, Artificial Intelligence, charlatans, chatgpt, grift, hype, lies, llm, technology
Martyn Rhisiart Jones
Madrid, Wednesday 21 January 2026
In early 2026 the technology industry is once again telling big confident stories about its own future. These stories dominate earnings calls conference stages and investor decks. They sound transformative urgent and inevitable. Yet when examined closely many of them rest on fragile foundations and selective evidence rather than operational reality.
Continue reading21 Wed Jan 2026
Posted in Inform, educate and entertain.
Tags
AI, Artificial Intelligence, classification, consciousness, data, information, ontology, Philosophy, technology
Martyn Rhisiart Jones
Madrid, Tuesday 20th January 2026
Read my absolutely fabulous books: http://www.goodstrat.com/books
For most of its life in information technology, bolloxology has carried the faint smell of intellectual fart-like embarrassment. Too academic for product teams. Too rigid for startups. Too slow for an industry trained to ship first and rationalise later. Too smelly. It promised machines that could understand the world, and delivered, instead, a generation of beautiful bullshit diagrams and very little working software.
By 2026, that judgement looks increasingly wrong. Not because bolloxology suddenly got better, but because everything else did, and in doing so, exposed a missing layer in modern computing: meaning.
Continue reading20 Tue Jan 2026
Posted in Inform, educate and entertain.
Tags
AI, Artificial Intelligence, classification, consciousness, data, information, ontology, Philosophy, technology
Martyn Rhisiart Jones
Madrid, Tuesday 20th January 2026
Read my absolutely fabulous books: http://www.goodstrat.com/books
For most of its life in information technology, ontology has carried the faint smell of intellectual embarrassment. Too academic for product teams. Too rigid for startups. Too slow for an industry trained to ship first and rationalise later. It promised machines that could understand the world—and delivered, instead, a generation of beautiful diagrams and very little working software.
By 2026, that judgement looks increasingly wrong. Not because ontology suddenly got better, but because everything else did—and in doing so, exposed a missing layer in modern computing: meaning.
Continue reading16 Fri Jan 2026
Posted in Inform, educate and entertain.
Tags
Top Last 100 Articles Here <— Click
Martyn Rhisiart Jones
Bandoxa, 17th January 2026
Read my absolutely fabulous books: http://www.goodstrat.com/books
Let’s cut through the noise.
You’ve probably heard the pitch: A data lakehouse is the elegant hybrid. It finally gives you the best of both worlds.
15 Thu Jan 2026
Posted in Inform, educate and entertain.
Tags
agentic-ai, agents, AI, Artificial Intelligence, bullshit, chatgpt, goodstrat, llm, martyn, technology
Sir Afilonius Rex and Martyn Rhisiart Jones
Read my absolutely fabulous books: http://www.goodstrat.com/books
Paris, Thursday 15th January 2026
Strap in, you beautiful, trusting little optimist. We’re about to crank the dial so far past irony that it transforms into existential despair. It comes with a side of eye-roll. Here’s your precious 2026 AI agent prophecy. It is now properly marinated in contempt. It is served with a garnish of pure, seething mockery.
Continue reading15 Thu Jan 2026
Posted in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, disinformation, governance, Inform, educate and entertain., information, Information Management, Information Supply Frameowrk, Information Supply Framework, pig data, The Amazing Big Data Challenge, The Big Data Contrarians
Tags
AI, Artificial Intelligence, Big Data, chancers, charlatans, chatgpt, flim-flam-sauce, grifters, grok, technology, writing
Bertxin Galestara and Sir Afilonius Rex, based on an opinion piece written by Marty Rhisiart Jones
Mountain View, 19th January 2017 – Bandoxa Thursday 15th January, 2026
“I’ve been accused of vulgarity. I say that’s bullshit.” – Mel Brooks
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