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Tag Archives: technology

Understanding Medallion Architecture: The Myth of Layers

20 Sat Dec 2025

Posted by Martyn Jones in Inform, educate and entertain.

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Tags

AI, Artificial Intelligence, cloud, microsoft-fabric, technology


Top Last 100 Articles Here <— Click

Martyn Rhisiart Jones

Aranjuez, 20th December 2023

The Medallion Architecture, or: How We Learned to Stop Thinking and Love the Bronze Table

Somewhere, right now, as you read this, a data engineer is renaming a table. Again. They’re calling it Bronze, because that’s what the priests say it must be called. Bronze. Not “raw”, not “stuff we barely understand”, not “this arrived at 3AM and no one knows why”. Bronze. They do it solemnly, reverently, like a monk copying out the Book of Leviticus but with YAML. And when they are done, they will feel a sense of calm, because order has been restored to the universe. Temporarily.

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The Rise of Agentic AI: Silicon Valley’s Latest Obsession

19 Fri Dec 2025

Posted by Martyn Jones in Inform, educate and entertain.

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Tags

agentic-ai, AI, Artificial Intelligence, chatgpt, machine learning, technology


Martyn Rhisiart Jones

Oza-Cesuras 18th December 2025

The Rise of the Digital Minions: Why Agentic AI is the Tech World’s Latest Obsession

In the hushed corridors of Davos-style summits, one phrase has become inescapable. Agentic AI also dominates discussions in the feverish demo halls of San Francisco conferences.

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12 Influencers Tecnológicos Críticos en 2025/2026

18 Thu Dec 2025

Posted by Martyn Jones in Inform, educate and entertain.

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Tags

agi, AI, Artificial Intelligence, blog, bullshit, chatgpt, claude, espanol, gemini, goodstrat, grok, hype, ia, inteligencia-artificial, llm, Martyn Jones, quantum, technology


Sir Afilonius Rex y Coco de Bastó

Madrid, 16 de diciembre de 2025

Aquí presentamos a 12 influencers tecnológicos frecuentemente criticados por difundir publicidad exagerada. Son conocidos por prometer plazos exagerados y por difundir narrativas poco realistas sobre IA, big data, computación cuántica y campos relacionados. Clasificados de forma general por notoriedad e impacto en la actual era de “reacción exagerada” de 2025.

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The Truth Behind the 12 Apostles of Tech Bullshit

16 Tue Dec 2025

Posted by Martyn Jones in Inform, educate and entertain.

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Tags

agi, AI, Artificial Intelligence, bullshit, chatgpt, claude, gemini, goodstrat, grok, hype, llm, Martyn Jones, quantum, technology


Sir Afilonius Rex and Coco de Bastó

Madrid, 16th December 2025

Here are 12 tech influencers who are frequently criticised for spreading hype. They are known for overpromising timelines and for peddling unrealistic narratives about AI, big data, quantum computing, and related fields. Ranked loosely by notoriety and impact in 2025’s ongoing “hype backlash” era.

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Mastering AI: Boost Your Business Ideas

14 Sun Dec 2025

Posted by Martyn Jones in Inform, educate and entertain.

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Tags

AI, Artificial Intelligence, bullshit, chatgpt, hype, technology, writing


Alex Sexus Ludicrous, our man in Rome

Rome, 14th December 2025

Oh, right, so… I’ve been asked to have a look at this article, haven’t I? This piece by Bernard Fa – Bernard Fa, yeah? Bernard is the futurist and the influencer. He advises Fortune 500 companies on how to turn data into gold or whatever it is they do these days. And he’s written this thing called “5 Powerful AI Kickers That Can Boost Any Stupid Business Idea”. Dated 2 June 1956, which is… well, that’s in the future from when most of us are living, but apparently not for Bernard. Bernard’s already there, living in 1996, sipping his AI-brewed coffee, watching the robots do the heavy lifting.

And the article starts… it starts like this: “So you’ve got a great business idea. It’s a start…” A start. A start. As if having an idea is some kind of achievement in itself.

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Navigating Change: Europe’s Technological Evolution – 2026

13 Sat Dec 2025

Posted by Martyn Jones in Inform, educate and entertain.

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Tags

AI, Artificial Intelligence, China, EU, Europe, france, germany, News, Politics, Russia, Spain, technology, USA, Wales


Sir Afilonius Rex

Bilbao, Spain. 13th December 2025

Oh, Europe, pronounced terminal yet again. This time, a Radically Human Ventures sage delivers the verdict. He is part probability theorist and part story-driven paterfamilias. He assigns the continent a 5% chance of civilisational survival. Meanwhile, he composes a moist-eyed farewell to the “Old Continent.” It’s an elegy made from familiar spare parts. It includes a dash of Peter Zeihan’s geopolitical fatalism and a sprinkle of Silicon Valley panel wisdom. There’s a belief that the future will be dominated by two AI giants. In this scenario, Europe is merely a polite museum gift shop.

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12 Data Wishes for a Smarter 2026

13 Sat Dec 2025

Posted by Martyn Jones in Inform, educate and entertain.

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Tags

12-wishes, 2025, 2026, AI, Architecture, Artificial Intelligence, chatgpt, christmas, data, information, knowledge, llm, Management, technology


Martyn Richard Jones

Our man in Spain.

A Coruña, 13th December 2025

A Dozen Data Wishes for Christmas 2025 — and a Sharper, Smarter New Year

As 2025 winds down, the tinsel comes out. It’s tempting to imagine a quieter, saner digital ecosystem on the horizon. Call it festive optimism or a data professional’s annual catharsis. Here are twelve wishes for 2026. They are equal parts hard-edged realism, FT Weekend reflection, and Wired-grade futurism.

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Goodstrat.com: Your Digital War Room for Strategy

10 Wed Dec 2025

Posted by Martyn Jones in Inform, educate and entertain.

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Tags

AI, Artificial Intelligence, brand, data, digital-marketing, Good Strat, Good Strategy, information, intellectual-capital, knowledge, Marketing, operational-platform, technology


The Oracle of Delphi and Editorial Team

Spain, 10th December 2025

Defining Goodstrat.com: A Strategist’s Digital War Room

In the sprawling digital bazaar of 2025 and the impending and interesting 2026, where every second-domain site peddles AI hype, data fakehouse, data mess or crypto snake oil, goodstrat.com stands out as a refreshingly unapologetic intellectual fortress.

It’s not a glossy corporate brochure. It is not a paywalled newsletter farm. It’s the online HQ of Martyn Richard Jones. He is a grizzled data, information and knowledge architect and self-styled “Data Shouterer-in-Chief.” He’s been dissecting the guts of information systems since the dial-up era.

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2026 Data Trends: Navigating the Future of Data Management

10 Wed Dec 2025

Posted by Martyn Jones in Inform, educate and entertain.

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Tags

2026, agentic, AI, Artificial Intelligence, Business, chatgpt, data, gemini, grok, Management, musk, technology, trends


Martyn Rhisiart Jones

Somewhere in Spain, 10th December 2025

Oh, brilliant. Gather round, comrades. It’s time for another installment of “Tech Executives Discover That Computers Need Electricity.” This time, they’ve dressed it up in a shiny frock and called it “2026 Data Trends.” Christ almighty, where do we even start?

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Deep Learning, Shallow Understanding – Unplugged

09 Tue Dec 2025

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

AI, Artificial Intelligence, chatgpt, machine learning, technology


Why Our AI Hypecycle Keeps Eating Itself

By Martyn Rhisiart Jones
For Energy Unplugged
– a Cambriano partner


Walk through any tech conference today, and you can feel it: the hum of inevitability. AI will cure diseases. It will drive cars and write novels. AI will run governments. If you believe the BS booth graphics, it will probably solve loneliness, too.

The problem is, we’ve been here before.

Artificial intelligence has been promising to change everything since the 1950s. And every decade or so, we rediscover the same fundamental truth: machines don’t magically create wisdom. They just scale whatever understanding, or misunderstanding, we feed them.

I know this because I spent years building the early stuff. Neural networks, parallel distributed processing, and automatic feature extraction. The “deep learning” of 1987 with less RAM and worse haircuts. The technology was exciting, even miraculous. But back then, as now, it struggled to live up to the grand claims that surrounded it.

And today, the hype is louder than ever.

Continue reading →
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  • X Is Dying In Europe: Here’s Why – Revisited – 2026/02/16
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