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Tag Archives: Business

Agile at Scale is Bullshit by Design – Remastered and Revisited – 2026/01/27

07 Sat Feb 2026

Posted by Martyn Jones in agile, agile@scale, All Data, Architecture, Assets, awareness, behaviour, business strategy, Creativity, Dogma, IT strategy, Strategy, structured intellectual capital, Value

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agile, AI, Artificial Intelligence, bullshit, Business, safe, scrum, technology


Martyn Rhisiart Jones

Bruxelles, 28th May 2019

To begin at the beginning

To paraphrase the great Bob Hoffman. Just when you feared that Agile evangelists might produce even more nonsense, they surprise you. What do they do? Exceed expectations.

And how did they do that? Ladies and gentlemen, let me introduce you to Agile at Scale. It comes with all the miscellaneous, spiced-up, and vainglorious crap-on-the-side that accompanies it.

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What Every CEO Needs to Know About Big Data – Revisited – 2026/01/26

07 Sat Feb 2026

Posted by Martyn Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, business, Business Intelligence, business strategy, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., pig data, The Amazing Big Data Challenge, The Big Data Contrarians

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AI, Artificial Intelligence, Big Data, bullshit, Business, c-suite, CEO, chatgpt, technology


Martyn Richard Jones

New York City, 18th January 2017

OLYMPUS DIGITAL CAMERA
Blue sky for professional data architecture and management

Scope

I’ll make this short, sweetish and to the point.

These are the arguments that CEOs need to know about Big Data.

It was written for CEOs and those who provide independent advice to CEOs.

If you are someone who wants to be prepared for CEOs who are armed with the realities of Big Data, then maybe this is for you too.

Point One: Big Data is bullshit

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Understanding the Data Warehouse Dilemma – 2026/02/07

06 Fri Feb 2026

Posted by Martyn Jones in Inform, educate and entertain.

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AI, Artificial Intelligence, Business, chatgpt, technology


Martyn Rhisiart Jones

Madrid, Saturday 7th February 2026

Books from Martyn Rhisiart Jones https://www.amazon.es/stores/author/B086K5B97Y

What to say?

I was reading an article. It was written by Jeff Wilts and recommended by Bill Inmon. I got to this statement: “Teradata is a full-featured enterprise data warehouse.”  For me, it went further downhill from there.

But this was the coup de grace: “Databricks is a unified data platform that can behave like a data warehouse.” 

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Five Laws Everyone Should Know – 2026/01/24

24 Sat Jan 2026

Posted by Martyn Jones in Ask Martyn, humour, Inform, educate and entertain., IT Circus, Polemic, Stories, Strategy

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AI, Business, canon, decency, honesty, laws, leadership, llm, principles, values, writing


Martyn Rhisiart Jones

Madrid, 24th January 2026

Introduction

These are five common goodstrat laws that everyone should be aware of.

“Martyn Rhisiart Jones… Writes dry, merciless takedowns of data/AI/strategy hype at goodstrat.com.

Believes most corporate decks deserve the bin and most buzzwords deserve worse.

Occasionally drops canon: the Martyn Rhisiart Jones Effect, GoodStrat Law, Celtic Domination Principle, Georgie Lovering Razor, Valley Commando Principle…

Mostly here to remind everyone that clarity still cuts deeper than PowerPoint.”

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Navigating Data Warehousing’s Professional Crisis – 2026

13 Tue Jan 2026

Posted by Martyn Jones in Snippet

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AI, Behavioural Economics, Business, Business Management, data, Data Warehousing, ethics-in-work, Information and Technology, Information Technology, Organisational Autism, organisational-culture, professionalism, Strategy, technology, work-ethic


Martyn Rhisiart Jones

Read my absolutely fabulous books: http://www.goodstrat.com/books
 
A quiet disquiet has settled over the once-confident corridors of enterprise data. What was, not so long ago, regarded as a rigorous and rather specialised craft, data warehousing and business intelligence, now frequently presents itself in a more casual, even improvisational guise. A growing number of senior executives, technology directors and indeed practitioners themselves confess to a mounting discomfort with the quality, and at times the sheer quantity, of self-proclaimed experts who populate the field.
 

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Top 12 AI Grifters, Charlatans & Rogues to Avoid in 2026 – 2026/01/14

12 Mon Jan 2026

Posted by Martyn Jones in Inform, educate and entertain., Polemic

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AI, Artificial Intelligence, bullshitters, Business, charlatans, chatgpt, con-artists, grifters, liars, rogues, technology


The Skunkworks Collective – Martyn, Alba, Afi, Lila, and Coco

Madrid, Wednesday 14th January 2026

Right, listen. If you’ve ever sat through one of those AI conferences, you know the ones. Some bloke in a black polo neck stands on stage. He’s clearly never met a mirror he didn’t like. He says, “We’re on the cusp of AGI.” It sounds as if he’s just invented gravity. Then you’ll know the particular flavour of despair I’m talking about.

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10 AI Agents Every Business Leader Needs To Steer Clear of in 2026 – 2026/01/13

12 Mon Jan 2026

Posted by Martyn Jones in Inform, educate and entertain.

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Tags

2026, agentic, agents, AI, Artificial Intelligence, bollox-mania, Business, BusinessStrategy, charlatans, chatgpt, leadership, technology, TechTrends


Martyn Rhisiart Jones

Madrid, Tuesday 13th January 2026

As we venture further into 2026, the landscape of enterprise artificial intelligence has undergone a subtle but profound shift. The once-dazzling promise of autonomous AI agents has matured into something more prosaic. These self-directed digital entities can orchestrate tasks from customer engagement to complex data integration. Yet, they are no less pervasive. They are no longer novelties confined to experimental labs; they inhabit boardrooms, back offices and supply chains alike.

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Justifying Business Data Requirements – 2026/01/11

11 Sun Jan 2026

Posted by Martyn Jones in Inform, educate and entertain., Masterclass

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Tags

AI, Artificial Intelligence, Business, business-data, chatgpt, justification, requirements-gathering, technology


Justify Your Data Needs

Martyn Rhisiart Jones

Oxford University, Sunday 11th January 2026

Should All Business Data Requirements Be Justified in Business Terms?

A Pseudo-Debate

Motion: All business data requirements must be justified in business terms. Potential business utility should be a deciding factor in whether they are fulfilled.

For the Motion: Sir Afilonius Rex
Against the Motion: Martyn Rhisiart Jones

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Weaving the Dragon’s Data: A Welsh-Inspired Tale for Enterprise Architects in the New Year – 2026/01/01

08 Thu Jan 2026

Posted by Martyn Jones in Inform, educate and entertain.

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architect, Business, data, history, information, literature, technology, Wales, writing


Martyn Muses – 2026/01/01

Martyn Rhisiart Jones

Location, 22nd December 2025

Weaving the Dragon’s Data: A Welsh-Inspired Tale for Enterprise Architects in the New Year – 2026/01/01

The calendar turns to a fresh page in this crisp January of 2026. We, enterprise data and information architects, stand at a new threshold. Another year welcomes us, brimming with digital transformations. Data lakes swell like the River Taff after a storm. Information architectures evolve like the ancient mountain tops of Snowdonia. But amidst the algorithms and schemas, let’s pause for a moment of whimsy. What if we drew inspiration from the misty realms of Welsh myths and legends? Wales, that land of dragons and bards, offers a tapestry of stories. These stories mirror our quests: taming chaotic data into structured wisdom. They are about preserving cultural legacies in vast repositories. They ignite innovation from the sparks of history. In this Happy New Year ode, we’ll begin a narrative journey through Welsh lore. It is infused with the spirits of its iconic figures. Dylan Thomas, Dannie Abse, Richard Burton, Shirley Bassey, Paul Robeson, and Gwynfor Evans are part of this infusion. These spirits illuminate the art of data stewardship.

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Future Data Trends: Insights for 2026 Leadership

21 Sun Dec 2025

Posted by Martyn Jones in Inform, educate and entertain.

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Tags

AI, Analytics, Artificial Intelligence, Business, chatgpt, cloud, data mesh, Data Warehouse, data-lakehouse, llm, medallion-architecture, technology


Martyn Rhisiart Jones

Segovia, 20th December 2025

Top 5 Trends Shaping the Future of Data, Analytics, and AI Leadership in 2026

I’ve had the privilege of leading a groundbreaking global study in partnership with a strategic client. During this study, I spoke with many key Chief Data Officers (CDOs). I also engaged with Chief Data & Analytics Officers (CDAOs) and AI executives across industries and geographies. The insights reveal how organisations are changing their data and AI strategies. They aim to drive real business value in an increasingly complex world.

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