06 Fri Feb 2026
Posted in Inform, educate and entertain.
Madrid, Saturday 7th February 2026
Books from Martyn Rhisiart Jones https://www.amazon.es/stores/author/B086K5B97Y
I was reading an article. It was written by Jeff Wilts and recommended by Bill Inmon. I got to this statement: “Teradata is a full-featured enterprise data warehouse.” For me, it went further downhill from there.
But this was the coup de grace: “Databricks is a unified data platform that can behave like a data warehouse.”
Continue reading24 Sat Jan 2026
Posted in Ask Martyn, humour, Inform, educate and entertain., IT Circus, Polemic, Stories, Strategy
Madrid, 24th January 2026
These are five common goodstrat laws that everyone should be aware of.
“Martyn Rhisiart Jones… Writes dry, merciless takedowns of data/AI/strategy hype at goodstrat.com.
Believes most corporate decks deserve the bin and most buzzwords deserve worse.
Occasionally drops canon: the Martyn Rhisiart Jones Effect, GoodStrat Law, Celtic Domination Principle, Georgie Lovering Razor, Valley Commando Principle…
Mostly here to remind everyone that clarity still cuts deeper than PowerPoint.”
Continue reading13 Tue Jan 2026
Posted in Snippet
Tags
AI, Behavioural Economics, Business, Business Management, data, Data Warehousing, ethics-in-work, Information and Technology, Information Technology, Organisational Autism, organisational-culture, professionalism, Strategy, technology, work-ethic
Martyn Rhisiart Jones12 Mon Jan 2026
Posted in Inform, educate and entertain., Polemic
Tags
AI, Artificial Intelligence, bullshitters, Business, charlatans, chatgpt, con-artists, grifters, liars, rogues, technology
Madrid, Wednesday 14th January 2026
Right, listen. If you’ve ever sat through one of those AI conferences, you know the ones. Some bloke in a black polo neck stands on stage. He’s clearly never met a mirror he didn’t like. He says, “We’re on the cusp of AGI.” It sounds as if he’s just invented gravity. Then you’ll know the particular flavour of despair I’m talking about.
Continue reading12 Mon Jan 2026
Posted in Inform, educate and entertain.
Tags
2026, agentic, agents, AI, Artificial Intelligence, bollox-mania, Business, BusinessStrategy, charlatans, chatgpt, leadership, technology, TechTrends
Madrid, Tuesday 13th January 2026
As we venture further into 2026, the landscape of enterprise artificial intelligence has undergone a subtle but profound shift. The once-dazzling promise of autonomous AI agents has matured into something more prosaic. These self-directed digital entities can orchestrate tasks from customer engagement to complex data integration. Yet, they are no less pervasive. They are no longer novelties confined to experimental labs; they inhabit boardrooms, back offices and supply chains alike.
Continue reading11 Sun Jan 2026
Posted in Inform, educate and entertain., Masterclass
Tags
AI, Artificial Intelligence, Business, business-data, chatgpt, justification, requirements-gathering, technology
Martyn Rhisiart Jones
Oxford University, Sunday 11th January 2026
Should All Business Data Requirements Be Justified in Business Terms?
A Pseudo-Debate
Motion: All business data requirements must be justified in business terms. Potential business utility should be a deciding factor in whether they are fulfilled.
For the Motion: Sir Afilonius Rex
Against the Motion: Martyn Rhisiart Jones
08 Thu Jan 2026
Posted in Inform, educate and entertain.
Tags
architect, Business, data, history, information, literature, technology, Wales, writing
Martyn Rhisiart Jones
Location, 22nd December 2025
Weaving the Dragon’s Data: A Welsh-Inspired Tale for Enterprise Architects in the New Year – 2026/01/01
The calendar turns to a fresh page in this crisp January of 2026. We, enterprise data and information architects, stand at a new threshold. Another year welcomes us, brimming with digital transformations. Data lakes swell like the River Taff after a storm. Information architectures evolve like the ancient mountain tops of Snowdonia. But amidst the algorithms and schemas, let’s pause for a moment of whimsy. What if we drew inspiration from the misty realms of Welsh myths and legends? Wales, that land of dragons and bards, offers a tapestry of stories. These stories mirror our quests: taming chaotic data into structured wisdom. They are about preserving cultural legacies in vast repositories. They ignite innovation from the sparks of history. In this Happy New Year ode, we’ll begin a narrative journey through Welsh lore. It is infused with the spirits of its iconic figures. Dylan Thomas, Dannie Abse, Richard Burton, Shirley Bassey, Paul Robeson, and Gwynfor Evans are part of this infusion. These spirits illuminate the art of data stewardship.
Continue reading21 Sun Dec 2025
Posted in Inform, educate and entertain.
Tags
AI, Analytics, Artificial Intelligence, Business, chatgpt, cloud, data mesh, Data Warehouse, data-lakehouse, llm, medallion-architecture, technology
Martyn Rhisiart Jones
Segovia, 20th December 2025
I’ve had the privilege of leading a groundbreaking global study in partnership with a strategic client. During this study, I spoke with many key Chief Data Officers (CDOs). I also engaged with Chief Data & Analytics Officers (CDAOs) and AI executives across industries and geographies. The insights reveal how organisations are changing their data and AI strategies. They aim to drive real business value in an increasingly complex world.
Continue reading21 Sun Dec 2025
Posted in All Data, Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, Good Strategy Radio, goodstrat, Inform, educate and entertain., IT strategy, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians
10 Wed Dec 2025
Posted in Inform, educate and entertain.
Tags
2026, agentic, AI, Artificial Intelligence, Business, chatgpt, data, gemini, grok, Management, musk, technology, trends
Martyn Rhisiart Jones
Somewhere in Spain, 10th December 2025
Oh, brilliant. Gather round, comrades. It’s time for another installment of “Tech Executives Discover That Computers Need Electricity.” This time, they’ve dressed it up in a shiny frock and called it “2026 Data Trends.” Christ almighty, where do we even start?
Continue reading
Martyn Rhisiart Jones
GOOD STRATEGY 