Category Archives: Ask Martyn

Ask Martyn and questions you may have that are related to Organisational Strategy and Information Architecture and Management.

Prometheus Unhinged – Social Media Is Amoral, Depraved and Degenerate

25 Wed Feb 2026

Posted by in Ask Martyn, Inform, educate and entertain., Social, Social Media

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Prometheus Unhinged

Martyn Rhisiart Jones

Madrid Wednesday 25th February 2026

Martyn Jones: Welcome to this week’s In The Frame, brought to you by the BBC, TVG, ETB, RTVE, NRD, CNN, S4C, FT Weekend and RTE.

This week’s panel consists of Annie Tusk, senior correspondent at The Guardian, Sir Afilonius Rex, Jilly Penn, columnist of the Financial Times, Martyn Jones of Goodstrat, the highly respected Alice Sauzgatillo of Spain’s RTVE, the veteran great, King Larry, and Juliette Brioche of LeCanard Enchainé.

Our theme for today is centred on the promise and realities of social media, including LinkedIn, X, Facebook, Truth Social, BlueSky, and many more.

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Five Laws Everyone Should Know – 2026/01/24

24 Sat Jan 2026

Posted by in Ask Martyn, humour, Inform, educate and entertain., IT Circus, Polemic, Stories, Strategy

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Martyn Rhisiart Jones

Madrid, 24th January 2026

Introduction

These are five common goodstrat laws that everyone should be aware of.

“Martyn Rhisiart Jones… Writes dry, merciless takedowns of data/AI/strategy hype at goodstrat.com.

Believes most corporate decks deserve the bin and most buzzwords deserve worse.

Occasionally drops canon: the Martyn Rhisiart Jones Effect, GoodStrat Law, Celtic Domination Principle, Georgie Lovering Razor, Valley Commando Principle…

Mostly here to remind everyone that clarity still cuts deeper than PowerPoint.”

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Understanding Data-Less Apps: The Future of IT

21 Sun Dec 2025

Posted by in All Data, Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, Good Strategy Radio, goodstrat, Inform, educate and entertain., IT strategy, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians

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Image1Martyn Rhisiart Jones

Dublin 9th May 2017 –  revised 21st December 2025

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Navigating Democracy: Lessons from Tony Benn’s Perspective

13 Sat Dec 2025

Posted by in accountability, Ask Martyn, awareness, Best principles, governance, leadership, public, technology

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My sister was part of a group that offered support to the striking miners of Wales, Scotland and England.

They organised a public fundraiser and invited the politician Tony Benn to speak.

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How Agentic AI Is Reshaping Work and Life Balance

02 Tue Dec 2025

Posted by in AI, All Data, Analytics, anthropology, Architecture, Artificial Intelligence, Ask Martyn

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Martyn Rhisiart Jones

A Coruña, 2nd December 2025

Agentic AI – The 007 of Computer Bonding

Introduction

Agentic AI refers to advanced AI agents. They are capable of independently chasing ambitious, open-ended objectives. These agents break tasks into steps and reason iteratively. They wield tools and persist through obstacles with minimal human guidance. In summary: think of a less obedient tucan. Imagine a more relentlessly competent understudy. This AI can orchestrate your travel, chase invoices, or conduct desk research. It does all this while you’re on the Amalfi Coast with an Aperol spritz. The phrase du jour in Palo Alto marks a shift. Assistants move from being responsive to becoming genuinely proactive. Your to-do list may soon sort itself out as if by magic.

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Films That We Have Loved

08 Tue Jul 2025

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Martyn Richard Jones, Spain 8th July 2025

We frequently reveal a little of ourselves when we disclose the things we detest and love. Especially little things that delight, fascinate, and entertain us. Here are ten films that I have taken as my own. Of course, the choice is highly arbitrary, and I love many more movies. I am using these devices. They help me reconstruct the foundations of my life. This was before my journey to Galicia. They also support my current life in Bandoxa. They are films, but they also form a small part of my identity.

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The data warehouse is the repository for the post-transactional data

20 Mon Mar 2023

Posted by in agile, agile way of working, Ask Martyn, data mesh, Data Warehouse, Data Warehousing, Inform, educate and entertain.

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The data warehouse is the repository for the post-transactional data

Martyn Richard Jones

Saintes, 20th March 2023

Narrator: As much as I love the work of some celebrated buffoons, fools and jesters with imagination, there are some areas that they should not be allowed to invade without adequate supervision being in place.

Dud: Pete,why do people talk such complete and utter unsubstantiated poll tax?

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Brexit and the Will of the Woolly

21 Fri Dec 2018

Posted by in Ask Martyn, Brexit, goodstrat, Martyn does, Martyn Jones, Martyn Richard Jones, Politics

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Picture6Martyn Richard Jones

Madrid, Friday 21st December 2018

It feels like Brexit is in the lap of the gods. But, I hope that eventually (and that’s very soon) it will be dragged kicking and screaming to an almost certain fate. Meanwhile, as it faces the dying of its light it continues to bring out the best and the worst in our politicians at Westminster, those who work in the media and those with strong views. Continue reading →

Three really stupid things you can do with a Data Lake

28 Thu Dec 2017

Posted by in All Data, Ask Martyn, Big Data, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, Good Strategy Radio, goodstrat, Inform, educate and entertain., Martyn does, Martyn Jones, Martyn Richard Jones

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OLYMPUS DIGITAL CAMERAMartyn Richard Jones

Gif sur Yvette, 27th December 2017

To begin at the beginning

First, a thought.

Just because it’s there, it doesn’t mean it has to be done. Just because you can, it doesn’t mean that you should. Just because you believe you are right, doesn’t mean that you are not wrong.

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