Category Archives: All Data

Agile at Scale is Bullshit by Design – The Guardian

24 Tue Feb 2026

Posted by in agile, agile@scale, All Data, Architecture, Assets, awareness, behaviour, business strategy, Creativity, Dogma, IT strategy, Strategy, structured intellectual capital, Value

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Martyn Rhisiart Jones

Madrid, Wednesday 25th February 2026.

Seven years on, the verdict is in, and it’s not flattering. Back in 2019, in a Brussels-fuelled rant channelling the incomparable Bob Hoffman, I declared Agile at Scale the next frontier of IT bullshit: immature, ill-conceived, supercilious, and emphatically not agile. It killed communication with jargon, turned criticism into heresy, and mangled history by ignoring what actually worked. I called it a cultish Frankenstein of Scientology zeal, Vatican pomp, and authoritarian quirks – all wrapped in vainglorious slide decks.

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Agile at Scale is Bullshit by Design – Remastered and Revisited – 2026/01/27

07 Sat Feb 2026

Posted by in agile, agile@scale, All Data, Architecture, Assets, awareness, behaviour, business strategy, Creativity, Dogma, IT strategy, Strategy, structured intellectual capital, Value

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Martyn Rhisiart Jones

Bruxelles, 28th May 2019

To begin at the beginning

To paraphrase the great Bob Hoffman. Just when you feared that Agile evangelists might produce even more nonsense, they surprise you. What do they do? Exceed expectations.

And how did they do that? Ladies and gentlemen, let me introduce you to Agile at Scale. It comes with all the miscellaneous, spiced-up, and vainglorious crap-on-the-side that accompanies it.

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What Every CEO Needs to Know About Big Data – Revisited – 2026/01/26

07 Sat Feb 2026

Posted by in All Data, Big Data, Big Data 7s, Big Data Analytics, business, Business Intelligence, business strategy, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., pig data, The Amazing Big Data Challenge, The Big Data Contrarians

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Martyn Richard Jones

New York City, 18th January 2017

OLYMPUS DIGITAL CAMERA
Blue sky for professional data architecture and management

Scope

I’ll make this short, sweetish and to the point.

These are the arguments that CEOs need to know about Big Data.

It was written for CEOs and those who provide independent advice to CEOs.

If you are someone who wants to be prepared for CEOs who are armed with the realities of Big Data, then maybe this is for you too.

Point One: Big Data is bullshit

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The Future of Data: Embracing Cognitive Liquidity- 2026/02/03

03 Tue Feb 2026

Posted by in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data, data architecture, Data governance, data hub, Data Lake, data management, Data Mart, data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., The Amazing Big Data Challenge

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The End of the Fortress: Why the Future of Data is “Liquid”

By Martyn Rhisiart Jones | Madrid, 3rd February 2026

In a landmark session at the Welsh Academy, Sir Afilonius Rex sat down with Martyn Rhisiart Jones. They aimed to dismantle our outdated obsession with “data management.” The verdict? The era of the digital fortress is dead. In its place, a new paradigm of Cognitive Liquidity and Data Autonomy is emerging, redefining how we integrate global knowledge.

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Big Data: The Art of Bullshit – 2026

15 Thu Jan 2026

Posted by in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, disinformation, governance, Inform, educate and entertain., information, Information Management, Information Supply Frameowrk, Information Supply Framework, pig data, The Amazing Big Data Challenge, The Big Data Contrarians

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Bertxin Galestara and Sir Afilonius Rex,  based on an  opinion piece written by Marty Rhisiart Jones

Mountain View, 19th January 2017 – Bandoxa Thursday 15th January, 2026

“I’ve been accused of vulgarity. I say that’s bullshit.” – Mel Brooks

If you enjoy this piece or find it useful, then please consider joining The Big Data Contrarians on LinkedIn. Continue reading →

Information Technology Mirror Balls! – 2026/01/12

12 Mon Jan 2026

Posted by in AI, All Data, Artificial Intelligence, blockchain, Cloud, data hub, Data Lake, IoT, machine learning

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Coffee and cakes for breakfast
On the Way of Saint James

Martyn Rhisiart Jones

Brussels, 10th July 2019

Bandoxa, 12th January 2026

Imagine stepping onto a dimly lit stage, spotlight sharp, audience hushed. You lean into the mic and drop this line: “The key to success is sincerity.” Pause. Smile. “And if you can fake that… you’ve got it made.”

That’s George Burns, vaudeville legend, and cigar-chomping centenarian. He nails a truth that’s as old as show business. It is as fresh as today’s latest tech pitch deck.

Welcome to the strange, glittering world of information technology, where sincerity isn’t just optional—it’s optional and highly monetisable.

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Understanding Data-Less Apps: The Future of IT

21 Sun Dec 2025

Posted by in All Data, Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, Good Strategy Radio, goodstrat, Inform, educate and entertain., IT strategy, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians

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Image1Martyn Rhisiart Jones

Dublin 9th May 2017 –  revised 21st December 2025

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How Agentic AI Is Reshaping Work and Life Balance

02 Tue Dec 2025

Posted by in AI, All Data, Analytics, anthropology, Architecture, Artificial Intelligence, Ask Martyn

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Martyn Rhisiart Jones

A Coruña, 2nd December 2025

Agentic AI – The 007 of Computer Bonding

Introduction

Agentic AI refers to advanced AI agents. They are capable of independently chasing ambitious, open-ended objectives. These agents break tasks into steps and reason iteratively. They wield tools and persist through obstacles with minimal human guidance. In summary: think of a less obedient tucan. Imagine a more relentlessly competent understudy. This AI can orchestrate your travel, chase invoices, or conduct desk research. It does all this while you’re on the Amalfi Coast with an Aperol spritz. The phrase du jour in Palo Alto marks a shift. Assistants move from being responsive to becoming genuinely proactive. Your to-do list may soon sort itself out as if by magic.

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Data Trailblazers: 2022 Vision

02 Sun Jan 2022

Posted by in All Data, data management, data mesh, Data Supply Framework, Data Warehouse, Inform, educate and entertain., no limits, The Amazing Big Data Challenge

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Data Trailblazers: 2022 Vision

Martyn Richard Jones

2nd January 2022

Martyn Jones is Chief Scientist and Information Architect at Cambriano Energy, and is the author of Laughing @ Big Data he manages The Big Data Contrarian group on LinkedIn and blogs at goodstrat.com

To begin at the beginning

So, the Christmas season is almost upon us, and it’s time once again to publish my brand-spanking new top twelve data trend predictions for the new year, 2022.

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Tea with The Data Contrarian: Afilonius Rex

10 Fri Dec 2021

Posted by in agile, All Data, Big Data, Big Data Analytics, Data governance, data hub, data management, Data Warehousing, Inform, educate and entertain., The Big Data Contrarians

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Martyn Jones

10th December 2021

OLYMPUS DIGITAL CAMERA – DÉNIA

Martyn Jones is Chief Scientist and Information Architect at Cambriano Energy. For better or worse, he is known as the Big Data Contrarian. He is the author of the widely acclaimed eBook Laughing @ Big Data, available at amazon.com.

Tea with The Data Contrarian is a series of interviews around data and analytics.

Today, Martyn talks with the great Afilonius Rex on contemporary trends, fads, and fancies in data, analytics and more.

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