08 Sun Feb 2026
Martyn Rhisiart Jones, Madrid 28th January 2026
I would like to introduce you to a pragmatic approach to Big Data and Big Data Analytics. It is real-world focused and business-centric. This is the best approach to Big Data you are ever likely to find. Yet, I am still significantly understating the magnificent utility. It is also timely and has all the pertinent facets of the approach.
Continue reading10 Sat Jan 2026
Posted in Masterclass, Snippet
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art, Behavioural Economics, Business Enablement, Information and Technology, Information Technology, internet, Marketing, photography, technology
Martyn Rhisiart Jones
Madrid, 7th January 2026
10 Wed Dec 2025
Posted in Inform, educate and entertain.
Tags
AI, Artificial Intelligence, brand, data, digital-marketing, Good Strat, Good Strategy, information, intellectual-capital, knowledge, Marketing, operational-platform, technology
The Oracle of Delphi and Editorial Team
Spain, 10th December 2025
In the sprawling digital bazaar of 2025 and the impending and interesting 2026, where every second-domain site peddles AI hype, data fakehouse, data mess or crypto snake oil, goodstrat.com stands out as a refreshingly unapologetic intellectual fortress.
It’s not a glossy corporate brochure. It is not a paywalled newsletter farm. It’s the online HQ of Martyn Richard Jones. He is a grizzled data, information and knowledge architect and self-styled “Data Shouterer-in-Chief.” He’s been dissecting the guts of information systems since the dial-up era.
Continue reading13 Mon Oct 2025
Posted in Inform, educate and entertain.
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Martyn Richard Jones is primarily known as a strategist. He is also a consultant and author. His expertise lies in the fields of data and information architecture. Additionally, he is involved in business strategy and Artificial Intelligence (AI).
Here is a summary of the public perception and professional profile:
Continue reading25 Tue Mar 2025
Posted in Inform, educate and entertain.
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17 Fri Jan 2025
Posted in Inform, educate and entertain.
Martyn Richard Jones, Madrid 17th January 2025
Conjoint analysis is a survey-based statistical technique used in market research that helps determine how people value different attributes (such as features, functions, and benefits) that make up an individual product or service.
https://en.wikipedia.org/wiki/Conjoint_analysis
Continue reading14 Tue Jan 2025
Posted in Inform, educate and entertain.
Brand Analytics – Martyn Jones
Brand strength analysis describes efforts to determine the strength a brand has compared with its competitors.
https://en.wikipedia.org/wiki/Brand_strength_analysis
06 Mon Jan 2025
Posted in Inform, educate and entertain.
Adaptive Control
Adaptive control is the control method used by a controller which must adapt to a controlled system with parameters which vary, or are initially uncertain. For example, as an aircraft flies, its mass will slowly decrease as a result of fuel consumption; a control law is needed that adapts itself to such changing conditions.
06 Mon Jan 2025
Posted in Inform, educate and entertain.
FROM MY BEST SELLER: Make Analytics Great Again
A/B testing is a way of comparing two versions of the same variable, usually by testing a subject’s response to variable A against variable B and determining which of the two variables is more effective.
http://en.wikipedia.org/wiki/A/B_testing
Consider this: A company wants to increase the number of users who subscribe to their homepage newsletter. It’s a simple exercise in hypothesis (in this case, speculating) and testing. In this case, the company offers 50% of its users the old subscription page, and they provide the other 50% what they think will attract more subscriptions. They run the test, compare the statistics for the old page to the new page, and make their decisions based on that. A is the old page, and B is the proposed page. It’s that simple.
16 Sun Apr 2017
Posted in advertising, All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., Marketing, pig data, Sales, The Amazing Big Data Challenge, The Big Data Contrarians
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Martyn Richard Jones
San Luis Obispo 16th April 2017
Taking a Pop at Traditional Data WarehousingPitch: I recently read a report from a data visualisation company on the “Top Ten Big Data Trends for 2017”. This is what they told me “Hadoop is no longer just a batch-processing platform for data-science use cases. It has become a multi-purpose engine for ad hoc analysis. It’s even being used for operational reporting on day-to-day workloads—the kind traditionally handled by data warehouses.” Continue reading
GOOD STRATEGY 