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Tag Archives: Marketing

Adaptive Control

06 Mon Jan 2025

Posted by Martyn Jones in Inform, educate and entertain.

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Tags

AI, Artificial Intelligence, Business, Marketing, technology


Adaptive Control

Adaptive control is the control method used by a controller which must adapt to a controlled system with parameters which vary, or are initially uncertain. For example, as an aircraft flies, its mass will slowly decrease as a result of fuel consumption; a control law is needed that adapts itself to such changing conditions. 

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A/B testing

06 Mon Jan 2025

Posted by Martyn Jones in Inform, educate and entertain.

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Tags

content-marketing, digital-marketing, email-marketing, Marketing, technology


FROM MY BEST SELLER: Make Analytics Great Again


A/B testing is a way of comparing two versions of the same variable, usually by testing a subject’s response to variable A against variable B and determining which of the two variables is more effective.
http://en.wikipedia.org/wiki/A/B_testing


Consider this: A company wants to increase the number of users who subscribe to their homepage newsletter. It’s a simple exercise in hypothesis (in this case, speculating) and testing. In this case, the company offers 50% of its users the old subscription page, and they provide the other 50% what they think will attract more subscriptions. They run the test, compare the statistics for the old page to the new page, and make their decisions based on that. A is the old page, and B is the proposed page. It’s that simple.

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Brand Aversion: Exhibit One

16 Sun Apr 2017

Posted by Martyn Jones in advertising, All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., Marketing, pig data, Sales, The Amazing Big Data Challenge, The Big Data Contrarians

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Business, Marketing, Martyn Richard Jones, Rant, Sales


Martyn Richard Jones

San Luis Obispo 16th April 2017

La-mode-sur-tous-les-tableauxTaking a Pop at Traditional Data Warehousing

Pitch: I recently read a report from a data visualisation company on the “Top Ten Big Data Trends for 2017”. This is what they told me “Hadoop is no longer just a batch-processing platform for data-science use cases. It has become a multi-purpose engine for ad hoc analysis. It’s even being used for operational reporting on day-to-day workloads—the kind traditionally handled by data warehouses.” Continue reading →

Cambriano Risk Framework

03 Mon Nov 2014

Posted by Martyn Jones in Analytics, Architecture, business, Risk

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Tags

complex event processing, energy, ETRM, introduction, IT business, Marketing, PaR, price curves, Risk, risk management platform, Risk Reporting, trading, VaR


Martyn Richard Jones

This is the forward to a strategic paper on ETRM and risk management and reporting.

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Big Data and the 7 Habits of a Highly Successful Catalan Sheepdog – Remastering for 2026

06 Mon Oct 2014

Posted by Martyn Jones in Best principles, Big Data, Creativity, Executive, Knowledge, Management

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Tags

Analytics, Behavioural Economics, Big Data, Dogma, Economics, Financial, Goal Setting, Marketing, Strategy


Martyn Richard Jones

Remaster 2026

Hi, I’m Ricky Jonesy-Innit, boss of Becci Boo Investments.

Last week, we said goodbye to our best commodity trader.

He’d been with us for years.

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