Tags
advertising, apple, Behavioural Economics, consumerism, crass, creepy, cults, fetishism, hype, sects, style
Written by Martyn Richard Jones
Steve Jobs was a great entrepreneur.
Clearly, he was.
Jobs turned a dismal maker of a wide range of gadgets into a powerful, highly focused technology, fashion, and PR business.
The stylistic touches in Apple products carry the elegant, crisp palate of bourgeois minimalism, a fragrant bouquet of exclusivity, and a delightful aftertaste of subdued superiority. Continue reading
