To begin at the beginning

“The data warehouse is dead. Long live the data warehouse.”

Afilonius Rex

“Ignore the hyper-nonsense about the data lakehouse, the digital doghouse, the information outhouse and the big bricking-it massive. Even if some really smartish dude tells you otherwise.”

Seneca

Heads up data, information, and knowledge people. Listen to me! If you are so of a mind.

Informal Introduction

Informal Introduction

To paraphrase Manuel Azaña,  Prime Minister of the Second Spanish Republic, “If the data punters, grifters and chancers were only allowed to talk about what they really knew about, there would be a great silence. Which would allow us data professionals to actually think about data.” 

You don’t need a data warehouse to do data warehousing

Narrator: Here comes another one. You don’t need a data warehouse to do data warehousing.

Data Warehousing means having thousands of ETL jobs

Narrator: Another absurdly tetric myth being pushed by a cross-section of the expansive, permissive and obtuse talking-head data-mesh massive is that data warehousing necessarily means that enterprises have to have thousands of complex, expensive and unmanageable ETL jobs in order to build, maintain and expand their data warehousing reach.