• Home
  • About
  • The Good Strategy Blog
  • Strategy
    • Data Warehousing
    • Ask Martyn
  • Must-Read Books from Martyn
  • MARTYN’S MUSIC
  • PODCASTS

GOOD STRATEGY

~ for every significant challenge

GOOD STRATEGY

Category Archives: The Big Data Contrarians

What if the Hadoop Ecosphere Were a Box of Chocolates

12 Tuesday Dec 2017

Posted by Martyn Jones in Big Data, Big Data 7s, Big Data Analytics, hadoop, Inform, educate and entertain., The Amazing Big Data Challenge, The Big Data Contrarians

≈ 1 Comment


Giant-Chocolate-Elephant

Martyn Richard Jones

Gif sur Yvette, 12th December 2017

Just because it looks like a bunch of half-baked crap, based on some well shoddy ideas and made by a surfeit of half-arsed chancers, doesn’t mean that it is, does it…

Even though it is.

Sorry! But, I digress.

If the Hadoop ecosphere were a box of chocolates, it would come in fantastic packaging that would make the grandest of Belgian chocolatiers emerald green with envy.

Continue reading →

The Bastards of Big Data: You can’t blame Putin for all of this bullshit

07 Saturday Oct 2017

Posted by Martyn Jones in Big Data, Big Data 7s, Big Data Analytics, Inform, educate and entertain., The Amazing Big Data Challenge, The Big Data Contrarians

≈ 1 Comment


Image4Martyn Richard Jones

Gif sur Yvette 7th October 2017

In my life, I have never seen such a destructive and mindless movement in data architecture and management as that which has been nurtured, groomed and promoted by those who labour relentlessly, perfidiously and insidiously to ensure the continued and simultaneously unbelievable relevance of disruptive corporate-terrorising Big Data bullshitters, venomous data-oil hucksters and PowerPoint enabled know-nothing digital-arseholes. Continue reading →

Business Data Explained: The Long Read

07 Saturday Oct 2017

Posted by Martyn Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., pig data, The Amazing Big Data Challenge, The Big Data Contrarians

≈ 1 Comment

Tags

data


Martyn Richard Jones, Gif sur Yvette 23rd September 2017

Integrity

Hi, Friends. As always, it’s great to be able to engage with you again. I am writing to you from the splendorous, wooded and verdant French town of Gif sur Yvette, and I wanted to take this opportunity to address aspects of data for an audience beyond the interests of data management and architecture people.

There is confusion about some of the fundamental aspects of business data, and there shouldn’t. If we strip away all of the boloney, it’s a subject that is quite approachable. In short, ‘it is not rocket surgery’. Continue reading →

5 Simple Tips to Help You Survive the Big Data Bullshit Revolution

02 Sunday Jul 2017

Posted by Martyn Jones in All Data, Big Data, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., pig data, The Amazing Big Data Challenge, The Big Data Contrarians

≈ Leave a comment

Tags

data integration, data management


Image1Afilonius Rex

Dunny on the Wold, 1st July 2017

The 4th big data bullshit is here, and it is completely reimagining the way we conceptualise, think and reason. This amazingly and imaginary Govesque world is driven by hyperbole and mendacity distributed via interconnected digital devices that are capable of amassing and fermenting ever-growing amounts of big data bullshit.

Continue reading →

Become an Instant Big Data Rock Star with 10 Insider Tips from the Top

28 Sunday May 2017

Posted by Martyn Jones in All Data, Big Data, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, humour, Inform, educate and entertain., pig data, The Amazing Big Data Challenge, The Big Data Contrarians

≈ Leave a comment


002Martyn Richard Jones  

Talacharn, 28th May 2017

Folks! Here I bring you ten amazing tips from some of Big Data’s great and good. Tips that will help you become the Big Data Rock Star that you have always dreamed of being.

But first, a question.

What’s the sexiest job in the 21st century? Continue reading →

How to turn internal user data into a massive liability – Zéro pièce

18 Thursday May 2017

Posted by Martyn Jones in All Data, Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Good Strat, Good Strategy, Good Strategy Radio, goodstrat, Inform, educate and entertain., IT strategy, Marty does, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians

≈ 1 Comment


5

Martyn Richard Jones

Laugharne 18th May 2017

“Our discreditable secret is that we don’t know anything at all, and our horrid inner secret is that we don’t care that we don’t.”

― Dylan Thomas

Let me explain

I read a poster the other, it read “How To Turn Internal User Data Into Revenue”. It was one of those Facebook or LinkedIn hooks, you know, the ones used to get people to spend precious time on useless pursuits.

It reminded me of a book that my mother-in-law bought for my partner, many, many moons ago. “How to make a mint whilst you snooze”, or some such wacky title.

Continue reading →

TEAM 2.0 Total Eminence Analytical Mapper – The highest level architecture

13 Saturday May 2017

Posted by Martyn Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., pig data, SMILES, TEAM, The Amazing Big Data Challenge, The Big Data Contrarians

≈ Leave a comment


This is the draft version of TEAM 0.1

The TEAM 2.0 version will be published in June 2017.

This will by far the best and most streamlined and comprehensive analytics and (big) data framework that has ever existed in the life-time of IT.

TEAM2

Many thanks for reading.

Data-Less Apps: Revolutionary IT

09 Tuesday May 2017

Posted by Martyn Jones in All Data, Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, Good Strategy Radio, goodstrat, Inform, educate and entertain., IT strategy, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians

≈ Leave a comment


Image1Martyn Richard Jones

Dublin 9th May 2017

Weighed down with data?

Inundated with information?

Overstrained with knowledge?

Intimidated by wisdom?

Don’t despair!

Relief from all of this is just be around the corner, in the shape of the next revolutionary inflection point in IT. Yes, as you might have guessed it by now. I am talking about data-less apps. Continue reading →

Brand Aversion: Exhibit One

16 Sunday Apr 2017

Posted by Martyn Jones in advertising, All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., Marketing, pig data, Sales, The Amazing Big Data Challenge, The Big Data Contrarians

≈ Leave a comment

Tags

Business, Marketing, Martyn Richard Jones, Rant, Sales


Martyn Richard Jones

San Luis Obispo 16th April 2017

La-mode-sur-tous-les-tableauxTaking a Pop at Traditional Data Warehousing

Pitch: I recently read a report from a data visualisation company on the “Top Ten Big Data Trends for 2017”. This is what they told me “Hadoop is no longer just a batch-processing platform for data-science use cases. It has become a multi-purpose engine for ad hoc analysis. It’s even being used for operational reporting on day-to-day workloads—the kind traditionally handled by data warehouses.” Continue reading →

Big Dummies for Data

15 Saturday Apr 2017

Posted by Martyn Jones in All Data, Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., Marty does, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, The Amazing Big Data Challenge, The Big Data Contrarians

≈ Leave a comment


Martyn Jones

Madrid 25th January 2017

header

HERE’S A THOUGHT! In the past age of big iron, the only reason for not having a proliferation of duplicated databases was the prohibitively high cost of disk storage. Now, we can let our database collections grow ‘like Topsy’. This is the Brave New World of data… apparently…

Let’s, for one moment, be the fly-guy on the corporate wall. What are we picking up on the radar there, Enda? Oh, yes…

Continue reading →

← Older posts
Newer posts →

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 637 other subscribers

Top posts

  • X Is Dying In Europe: Here's Why
  • Weaving the Dragon's Data: A Welsh-Inspired Tale for Enterprise Architects in the New Year – 2026/01/01
  • An Open Letter to Mansoor Hussain Laghari
  • Top Countries Known for Arrogance and Ignorance
  • Mobile Device Revolution: Five Trends for 2026
  • A Question of Taste: The Epic Dilema of Writing Styles – 2026/01/02
  • An Open Letter to Doctor Azi Dagan
  • Amazingly Attractive AI Obscenity
  • AI Will Make You Unstoppable
  • Opinion | How Polls About Palestinians Are Being Weaponised to Justify Despair

Recent Comments

Martyn Jones's avatarMartyn Jones on The BBC in Crisis: Navigating…
Martyn Jones's avatarMartyn Jones on The BBC in Crisis: Navigating…
Martyn de Tours's avatarMartyn de Tours on The Perpetual Victim: How Prof…
Tiffany's avatarTiffany on Consider this: Data Made …
Unknown's avatarThe Case for a Globa… on REVEALING WEALTH: USING BIG DA…
Follow GOOD STRATEGY on WordPress.com

Meta

  • Create account
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.com

Names in the cloud

All Data Ask Martyn awareness Big Data Big Data 7s Big Data Analytics Business Intelligence business strategy Consider this dark data data architecture Data governance Data Lake data management data science Data Supply Framework Data Warehouse Data Warehousing Good Strat goodstrat Good Strategy Inform, educate and entertain. IT strategy Martyn Jones Martyn Richard Jones pig data Politics Strategy The Amazing Big Data Challenge The Big Data Contrarians

Hours & Info

Spain
+33 767 120 160
martyn.jones@martyn.es
Lunch: 13:30pm - 14:30pm
Dinner: M-Th 20:00pm - 21:00pm, Fri-Sat:21:00pm - 22:00pm

The Good Strat Archives

  • January 2026
  • December 2025
  • November 2025
  • October 2025
  • August 2025
  • July 2025
  • June 2025
  • May 2025
  • April 2025
  • March 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • March 2023
  • January 2022
  • December 2021
  • November 2021
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • July 2019
  • June 2019
  • May 2019
  • December 2018
  • January 2018
  • December 2017
  • October 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • September 2016
  • August 2016
  • May 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014

The Stats

  • 112,453 hits

Recent posts

  • Nine Absurd AI Use Cases We Don’t Need January 9, 2026
  • An Open Letter to Doctor Azi Dagan January 9, 2026
  • A Question of Taste: The Epic Dilema of Writing Styles – 2026/01/02 January 9, 2026
  • Weaving the Dragon’s Data: A Welsh-Inspired Tale for Enterprise Architects in the New Year – 2026/01/01 January 8, 2026
  • Debunking the Myth: Zionism vs Judaism Explained December 21, 2025
  • Future Data Trends: Insights for 2026 Leadership December 21, 2025
  • העידן החדש של מחסום הנתונים: מהפכה טכנולוגית December 21, 2025
  • Understanding Data-Less Apps: The Future of IT December 21, 2025
  • L’évolution des entrepôts de données en 2025/2026 December 21, 2025
  • Evoluzione del Data Warehouse: Da Inmon al Cloud 2025/2026 December 21, 2025

Recent Comments

Martyn Jones's avatarMartyn Jones on The BBC in Crisis: Navigating…
Martyn Jones's avatarMartyn Jones on The BBC in Crisis: Navigating…
Martyn de Tours's avatarMartyn de Tours on The Perpetual Victim: How Prof…
Tiffany's avatarTiffany on Consider this: Data Made …
Unknown's avatarThe Case for a Globa… on REVEALING WEALTH: USING BIG DA…

Archives

Categories

  • accountability
  • advertising
  • agile
  • agile way of working
  • agile@scale
  • AI
  • All Data
  • Analytics
  • anthropology
  • Architecture
  • Artificial Intelligence
  • Ask Martyn
  • Assets
  • awareness
  • bad strategy
  • Banking
  • behaviour
  • Best principles
  • Big Data
  • Big Data 7s
  • Big Data Analytics
  • blockchain
  • Books with influence
  • Brexit
  • BS
  • business
  • Business Intelligence
  • business strategy
  • Cambriano
  • Cambridge Analytica
  • China
  • Climate Change
  • Cloud
  • code of conduct
  • Commercial Analytics
  • community
  • Condiser this
  • Conservative Party
  • consider
  • Consider this
  • Consultation
  • Creativity
  • Culture
  • dark data
  • data
  • data architecture
  • Data governance
  • data hub
  • Data Lake
  • data management
  • Data Mart
  • data mesh
  • data science
  • Data Supply Framework
  • Data Warehouse
  • Data Warehousing
  • deceit
  • deep learning
  • Democracy
  • digital transformation
  • Diplomacy
  • disinformation
  • Dogma
  • Duties
  • DW 3.0
  • ECM
  • Economics
  • EDW
  • England
  • enterprise content management
  • ethics
  • EU
  • Europe
  • European Union
  • Excellence
  • Excerpt
  • Executive
  • Extract
  • Federalism
  • films
  • Financial Industry
  • fraud
  • Freedoms
  • Globalisation
  • good start
  • Good Strat
  • Good Strategy
  • Good Strategy Radio
  • goodstart
  • goodstartegy
  • goodstrat
  • goostart
  • governance
  • hadoop
  • hdfs
  • HR
  • humour
  • India
  • influencers
  • Inform, educate and entertain.
  • informatio Supply Framework
  • information
  • Information Management
  • Information Supply Frameowrk
  • Information Supply Framework
  • Infotrends
  • Inmon
  • instruments
  • IoT
  • IT Circus
  • IT fraud
  • IT strategy
  • IT World
  • iterations
  • java
  • Knowledge
  • knowledge management
  • Labour Party
  • leadership
  • Leadership 7s
  • life
  • listening
  • literature
  • LSE
  • machine learning
  • Management
  • market forces
  • Marketing
  • Marty does
  • Martyn does
  • Martyn Jones
  • Martyn Richard Jones
  • media
  • Memory lane
  • Methodology
  • nationalism
  • nine competitive forces
  • no limits
  • Northern Ireland
  • obituary
  • Obligations
  • offshore
  • Offshoring
  • operational
  • Outsourcing
  • Oxford
  • pain
  • Parliament
  • Peeves
  • Personal Integrity Key
  • Philosophy
  • pig data
  • PIK
  • PIR
  • Plaid Cymru
  • Planning
  • poem
  • poems
  • Poetry
  • Polemic
  • political science
  • Politics
  • pomo
  • postmodern
  • POTUS
  • Process
  • Professional Networking
  • professionalism
  • project management
  • Project to Excel
  • prose
  • public
  • Public Integrity Record
  • Quiz
  • Rant
  • Referendum
  • Remain
  • RIghts
  • Risk
  • Rivalry
  • Russia
  • Ruth Davidson
  • Sales
  • satire
  • Scotland
  • Scottish National Party
  • scrum
  • sentiment analysis
  • SMILES
  • Snippet
  • SNP
  • Social
  • Social Media
  • Sociology
  • Spain
  • spoof
  • statistics
  • Stories
  • Strategy
  • structured intellectual capital
  • supply chain management
  • tactics
  • Tax avoidance
  • Tax evasion
  • TEAM
  • technology
  • The Amazing Big Data Challenge
  • The Big Data Contrarians
  • The Greens
  • The Guardian
  • The hidden wealth of nations
  • Trade
  • UK
  • Uncategorized
  • United Kingdom
  • USA
  • Value
  • Wales
  • wisdom

Meta

  • Create account
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.com
Log in

Hours & Info

Martyn Richard Jones
Madrid, Spain
+34 692 376 698
martyn.jones@martyn.es
10:00 - 17:00
Follow GOOD STRATEGY on WordPress.com

Top Good Strat Posts & Pages

  • Innovative Strategies for Modern Governance
  • X Is Dying In Europe: Here's Why
  • Weaving the Dragon's Data: A Welsh-Inspired Tale for Enterprise Architects in the New Year – 2026/01/01
  • An Open Letter to Mansoor Hussain Laghari
  • Top Countries Known for Arrogance and Ignorance
  • Mobile Device Revolution: Five Trends for 2026
  • A Question of Taste: The Epic Dilema of Writing Styles – 2026/01/02
  • An Open Letter to Doctor Azi Dagan
  • Amazingly Attractive AI Obscenity
  • AI Will Make You Unstoppable

Good strat tag cloud

1 2 3 4 5 AI All Data Analytics Artificial Intelligence Behavioural Economics BI Big Data bigdata blog books Business business analysis Business Enablement business intelligence Business Management business strategy chatgpt cloud Consider this data data integration data management data science Data Warehouse Demagogism digital-marketing Dogma Donald Trump enterprise data warehousing espanol EU fe gaza goodstart good start Good Strat goodstrat Good Strategy hamas history ia information Information and Technology information management Information Technology israel IT Strategy jesus knowledge leadership life llm machine learning Marketing Martyn Jones Martyn Richard Jones News Offshoring Organisational Autism palestine Philosophy poesia Politics Russia Spain statistics Strategy technology trump writing

Categories

  • accountability
  • advertising
  • agile
  • agile way of working
  • agile@scale
  • AI
  • All Data
  • Analytics
  • anthropology
  • Architecture
  • Artificial Intelligence
  • Ask Martyn
  • Assets
  • awareness
  • bad strategy
  • Banking
  • behaviour
  • Best principles
  • Big Data
  • Big Data 7s
  • Big Data Analytics
  • blockchain
  • Books with influence
  • Brexit
  • BS
  • business
  • Business Intelligence
  • business strategy
  • Cambriano
  • Cambridge Analytica
  • China
  • Climate Change
  • Cloud
  • code of conduct
  • Commercial Analytics
  • community
  • Condiser this
  • Conservative Party
  • consider
  • Consider this
  • Consultation
  • Creativity
  • Culture
  • dark data
  • data
  • data architecture
  • Data governance
  • data hub
  • Data Lake
  • data management
  • Data Mart
  • data mesh
  • data science
  • Data Supply Framework
  • Data Warehouse
  • Data Warehousing
  • deceit
  • deep learning
  • Democracy
  • digital transformation
  • Diplomacy
  • disinformation
  • Dogma
  • Duties
  • DW 3.0
  • ECM
  • Economics
  • EDW
  • England
  • enterprise content management
  • ethics
  • EU
  • Europe
  • European Union
  • Excellence
  • Excerpt
  • Executive
  • Extract
  • Federalism
  • films
  • Financial Industry
  • fraud
  • Freedoms
  • Globalisation
  • good start
  • Good Strat
  • Good Strategy
  • Good Strategy Radio
  • goodstart
  • goodstartegy
  • goodstrat
  • goostart
  • governance
  • hadoop
  • hdfs
  • HR
  • humour
  • India
  • influencers
  • Inform, educate and entertain.
  • informatio Supply Framework
  • information
  • Information Management
  • Information Supply Frameowrk
  • Information Supply Framework
  • Infotrends
  • Inmon
  • instruments
  • IoT
  • IT Circus
  • IT fraud
  • IT strategy
  • IT World
  • iterations
  • java
  • Knowledge
  • knowledge management
  • Labour Party
  • leadership
  • Leadership 7s
  • life
  • listening
  • literature
  • LSE
  • machine learning
  • Management
  • market forces
  • Marketing
  • Marty does
  • Martyn does
  • Martyn Jones
  • Martyn Richard Jones
  • media
  • Memory lane
  • Methodology
  • nationalism
  • nine competitive forces
  • no limits
  • Northern Ireland
  • obituary
  • Obligations
  • offshore
  • Offshoring
  • operational
  • Outsourcing
  • Oxford
  • pain
  • Parliament
  • Peeves
  • Personal Integrity Key
  • Philosophy
  • pig data
  • PIK
  • PIR
  • Plaid Cymru
  • Planning
  • poem
  • poems
  • Poetry
  • Polemic
  • political science
  • Politics
  • pomo
  • postmodern
  • POTUS
  • Process
  • Professional Networking
  • professionalism
  • project management
  • Project to Excel
  • prose
  • public
  • Public Integrity Record
  • Quiz
  • Rant
  • Referendum
  • Remain
  • RIghts
  • Risk
  • Rivalry
  • Russia
  • Ruth Davidson
  • Sales
  • satire
  • Scotland
  • Scottish National Party
  • scrum
  • sentiment analysis
  • SMILES
  • Snippet
  • SNP
  • Social
  • Social Media
  • Sociology
  • Spain
  • spoof
  • statistics
  • Stories
  • Strategy
  • structured intellectual capital
  • supply chain management
  • tactics
  • Tax avoidance
  • Tax evasion
  • TEAM
  • technology
  • The Amazing Big Data Challenge
  • The Big Data Contrarians
  • The Greens
  • The Guardian
  • The hidden wealth of nations
  • Trade
  • UK
  • Uncategorized
  • United Kingdom
  • USA
  • Value
  • Wales
  • wisdom

Blog at WordPress.com.

  • Subscribe Subscribed
    • GOOD STRATEGY
    • Join 135 other subscribers
    • Already have a WordPress.com account? Log in now.
    • GOOD STRATEGY
    • Subscribe Subscribed
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...
 

    Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
    To find out more, including how to control cookies, see here: Cookie Policy