Category: The Big Data Contrarians

  • CEO BRIEFING: What Every CEO Needs to Know About Big Data – Revisited – 2026/01/26

    CEO BRIEFING: What Every CEO Needs to Know About Big Data – Revisited – 2026/01/26

    Martyn Richard Jones

    New York City, 18th January 2017

    OLYMPUS DIGITAL CAMERA
    Blue sky for professional data architecture and management

    Scope

    I’ll make this short, sweetish and to the point.

    These are the arguments that CEOs need to know about Big Data.

    It was written for CEOs and those who provide independent advice to CEOs.

    If you are someone who wants to be prepared for CEOs who are armed with the realities of Big Data, then maybe this is for you too.

    Point One: Big Data is bullshit

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  • DATA WORLD: Big data’s unvirtuous circus and twelve v-words – Refresh – 2026/02/05

    DATA WORLD: Big data’s unvirtuous circus and twelve v-words – Refresh – 2026/02/05

    Martyn Rhisiart Jones

    Bonn, Germany, 2014

    Many people come up to me in the street and ask me what big-data is all about. I have experienced this numerous times before. I am sure it might just happen to you as well. I know sort of thing, I read the big-data tea leaves. Nothing gets past me.

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  • DATA WORLD: Big Data: The Art of Bullshit – 2026

    DATA WORLD: Big Data: The Art of Bullshit – 2026

    Bertxin Galestara and Sir Afilonius Rex,  based on an  opinion piece written by Marty Rhisiart Jones

    Mountain View, 19th January 2017 – Bandoxa Thursday 15th January, 2026

    “I’ve been accused of vulgarity. I say that’s bullshit.” – Mel Brooks

    If you enjoy this piece or find it useful, then please consider joining The Big Data Contrarians on LinkedIn. (more…)

  • Understanding Data-Less Apps: The Future of IT

    Understanding Data-Less Apps: The Future of IT

    Dublin 9th May 2017 –  revised 21st December 2025

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  • Tea with The Data Contrarian: Afilonius Rex

    Tea with The Data Contrarian: Afilonius Rex

    10th December 2021

    OLYMPUS DIGITAL CAMERA – DÉNIA

    Martyn Jones is Chief Scientist and Information Architect at Cambriano Energy. For better or worse, he is known as the Big Data Contrarian. He is the author of the widely acclaimed eBook Laughing @ Big Data, available at amazon.com.

    Tea with The Data Contrarian is a series of interviews around data and analytics.

    Today, Martyn talks with the great Afilonius Rex on contemporary trends, fads, and fancies in data, analytics and more.

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  • Reality Check: Data Mesh and Data Warehousing  

    Reality Check: Data Mesh and Data Warehousing  

    To begin at the beginning

    A few days ago, I published a blog piece that contained the following paragraphs:

    I am quite a fan of many aspects that sit under the Data Mesh umbrella. However, when it comes to a proper fact-based understanding and analysis of the history, place and architecture (business, data and technical) of Data Warehousing the leading exponents of data mesh have it woefully wrong.

    Therefore, the purpose of this blog article is to set the record straight.

    However, it seems to be that denial and specious arguments, are the preferred weapons of choice, over simply and honestly engaging in a professional discourse about these concerns.

    Fast-forward to the future

    Pages: 1 2

  • Big data’s unvirtuous circus and twelve v-words

    Big data’s unvirtuous circus and twelve v-words

    Martyn Richard Jones

    Bonn; Germany

    LINK: Laugh at Big Data – download my ebook for free on 17th May.

    Many people come up to me in the street and ask me what big-data is all about. It has happened to me so many times in the past that I am convinced that it might just happen to you as well. I know sort of thing, I read the big-data tea leaves. Nothing gets past me.

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  • DATA WORLD: Why I called bullshit on the data lakehouse nonsense

    DATA WORLD: Why I called bullshit on the data lakehouse nonsense

    Why I called bullshit on the data lakehouse nonsense

    I wrote an article that took to task purveyors of the data lakehouse nonsense. It got plenty of positive reactions and quite a few negative opinions. But what surprised me the most were the number of people who had already swallowed their pitch. Hook, line and sinker.

    So why did I bother to express my opinions on the subject?

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  • THE TEN BIG DATA COMMANDMENTS

    THE TEN BIG DATA COMMANDMENTS

    HOW TO SUCCEED WITH BIG DATA

    Here are the ten golden rules of belief for surefire big data success:

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  • REVEALING WEALTH: USING BIG DATA TO FIGHT TAX EVASION – MARTYN JONES

    REVEALING WEALTH: USING BIG DATA TO FIGHT TAX EVASION – MARTYN JONES

    REVEALING WEALTH: USING BIG DATA TO FIGHT TAX EVASION – MARTYN JONES

    If anything, taxes for the lower and middle class and maybe even the upper-middle class should even probably be cut further. But I think that people at the high end – people like myself – should be paying a lot more in taxes. We have it better than we’ve ever had it.

    Warren Buffett

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