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Category Archives: Strategy

Big Data With Bigger Smiles – The Chef’s Choice – 2026/01/28

08 Sun Feb 2026

Posted by Martyn Jones in Big Data, Big Data Analytics, Business Intelligence, Cambriano, Data Supply Framework, Martyn Jones, Martyn Richard Jones, Methodology, Process, SMILES, Strategy, Uncategorized

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Tags

AI, Artificial Intelligence, Big Data, big-smiles, Business, data, Marketing, technology


Martyn Rhisiart Jones, Madrid 28th January 2026

I would like to introduce you to a pragmatic approach to Big Data and Big Data Analytics. It is real-world focused and business-centric. This is the best approach to Big Data you are ever likely to find. Yet, I am still significantly understating the magnificent utility. It is also timely and has all the pertinent facets of the approach.

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Agile at Scale is Bullshit by Design – Remastered and Revisited – 2026/01/27

07 Sat Feb 2026

Posted by Martyn Jones in agile, agile@scale, All Data, Architecture, Assets, awareness, behaviour, business strategy, Creativity, Dogma, IT strategy, Strategy, structured intellectual capital, Value

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agile, AI, Artificial Intelligence, bullshit, Business, safe, scrum, technology


Martyn Rhisiart Jones

Bruxelles, 28th May 2019

To begin at the beginning

To paraphrase the great Bob Hoffman. Just when you feared that Agile evangelists might produce even more nonsense, they surprise you. What do they do? Exceed expectations.

And how did they do that? Ladies and gentlemen, let me introduce you to Agile at Scale. It comes with all the miscellaneous, spiced-up, and vainglorious crap-on-the-side that accompanies it.

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Five Laws Everyone Should Know – 2026/01/24

24 Sat Jan 2026

Posted by Martyn Jones in Ask Martyn, humour, Inform, educate and entertain., IT Circus, Polemic, Stories, Strategy

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AI, Business, canon, decency, honesty, laws, leadership, llm, principles, values, writing


Martyn Rhisiart Jones

Madrid, 24th January 2026

Introduction

These are five common goodstrat laws that everyone should be aware of.

“Martyn Rhisiart Jones… Writes dry, merciless takedowns of data/AI/strategy hype at goodstrat.com.

Believes most corporate decks deserve the bin and most buzzwords deserve worse.

Occasionally drops canon: the Martyn Rhisiart Jones Effect, GoodStrat Law, Celtic Domination Principle, Georgie Lovering Razor, Valley Commando Principle…

Mostly here to remind everyone that clarity still cuts deeper than PowerPoint.”

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Understanding Data-Less Apps: The Future of IT

21 Sun Dec 2025

Posted by Martyn Jones in All Data, Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, Good Strategy Radio, goodstrat, Inform, educate and entertain., IT strategy, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians

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Tags

AI, Artificial Intelligence, Business, chatgpt, technology


Image1Martyn Rhisiart Jones

Dublin 9th May 2017 –  revised 21st December 2025

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Understanding Collective Trauma: A Path to Healing

25 Tue Nov 2025

Posted by Martyn Jones in anthropology, awareness, bad strategy, Inform, educate and entertain., professionalism, Strategy, structured intellectual capital

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Tags

dread, gaza, israel, palestine, peace, phobia, Politics, racism, reconciliation, slaughter, stress, terrorism, trauma, zionism


Sir Afilonius Rex and Editorial Team

New Jersey and Toledo (Spain), 25th November 2025

Surveying the Estate

The trauma and post-traumatic stress from the Holocaust and historical pogroms profoundly influence many non-religious (secular) pro-Zionists today. This manifests itself as mechanisms like inter-generational trauma, collective memory, and a deep-seated sense of vulnerability tied to Jewish identity. This isn’t limited to religious observance; Judaism often functions as an ethnic and cultural heritage. Situations in which historical persecutions shape worldviews even among atheists or agnostics. Here’s a breakdown of why this persists and affects them so significantly.

Inter-generational Trauma Transmission

The trauma from the Nazi Holocaust was passed down in multiple ways. Centuries of pogroms across Europe and the Middle East also left their mark. It was passed down biologically, psychologically, and socially. Studies show epigenetic changes. These are alterations in gene expression that do not change the DNA sequence. They can occur in the offspring of survivors. This leads to heightened stress responses, anxiety, or depression.

Note: Epigenetic. Relating to changes, especially heritable changes, in the characteristics of a cell or organism. These changes result from altered gene expression or other effects. These do not involve changes to the DNA sequence itself.

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Top Countries Known for Arrogance and Ignorance

21 Fri Nov 2025

Posted by Martyn Jones in awareness, Inform, educate and entertain., professionalism, Strategy, structured intellectual capital

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Tags

China, history, Politics, Russia, USA


Selina Alba and Editorial Team

Sevilla, 21st November 1015

What countries in the world have a reputation for arrogance and ignorance?

No country exclusively holds arrogance or ignorance. However, certain nations consistently top international surveys. They often appear in global stereotypes. People frequently use these stereotypes, often unfairly. This happens when asked, “Which nationality comes across as arrogant and/or clueless about the rest of the world?” The usual suspects, based on recurring data from sources like Pew Global Attitudes, YouGov international polls, Statista, Reddit’s r/AskReddit mega-threads, and expat forums, are most frequently named for arrogance

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Understanding Religious Arbitration in the USA

21 Fri Nov 2025

Posted by Martyn Jones in awareness, Inform, educate and entertain., professionalism, Strategy, structured intellectual capital

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Sir Afilonius Rex

Alcala de Henares, 21st November 2025

Is it true that Sharia tribunals in the USA function under exactly the same legal framework as Jewish Beth Din, Catholic tribunals, and Christian conciliation panels?

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Understanding the Brain: What Neuroscientists Reveal

17 Mon Nov 2025

Posted by Martyn Jones in awareness, Inform, educate and entertain., professionalism, Strategy, structured intellectual capital

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Tags

consciousness, neuroscience, Philosophy, science, spirituality


Martyn Rhisiart Jones

Madrid, 17th November 2025

Question: Do we fully understand the brain?

Answer: No, according to reputable Neuroscientists, we do not fully understand the brain. So, the short answer is a resounding no.

That’ll be a no then!

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AI Agents: Rise of the Silicon Overlords

17 Mon Nov 2025

Posted by Martyn Jones in AI, Architecture, awareness, Inform, educate and entertain., professionalism, Strategy, structured intellectual capital

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Tags

AI, books, fiction, Good Strat, human, life, Martyn Jones, writing


Martyn Rhisiart Jones

Córdoba, Spain, 17th November 2025

(The Ruthless, No-Bullshit, Slightly Evil Edition)

Chapter 1: Congratulations, You’re Already Obsolete

  • Your boss, clients, or investors heard “agent” on a podcast. Now, they demand an AI agent before lunch on Friday.
  • Accept your role as meat-based middle management for silicon overlords.
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Realistic Expectations for AI and Quantum Computing

17 Mon Nov 2025

Posted by Martyn Jones in awareness, Inform, educate and entertain., professionalism, Strategy, structured intellectual capital

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Tags

AI, innovation, quantum-computing, tech, technology


Martyn Rhisiart Jones and The Political Contrarians

A Coruña, 17th November 2025

Both AI and quantum computing face distorted incentives from venture capital, conferences, and media that prioritise revolutionary hype over realistic timelines and incremental progress. Yet, sober expectations, acknowledging that true breakthroughs may take decades and enormous resources, are essential to responsibly realising their genuine, upward trajectories.

In the annals of tech-wreck evangelism and boom-and-bust bullshit, few phrases are as reliably lucrative as “paradigm shift”, “exponential progress”, and “the next electricity”. Artificial Intelligence and quantum computing have both been honoured with these accolades in recent years, complete with nine-figure funding rounds, breathless TED talks, and the occasional greed-driven billionaire divination. Both fields are genuinely necessary. Both are also surrounded by a fog of exaggeration so thick that even seasoned observers struggle to see the road ahead.

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  • X Is Dying In Europe: Here’s Why – Revisited – 2026/02/16
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