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~ DATA, INFORMATION & KNOWLEDGE

GOOD STRATEGY

Category Archives: Inform, educate and entertain.

A general blog post category.

According to AI: The Purpose of University – 2026/01/23

23 Fri Jan 2026

Posted by Martyn Jones in Inform, educate and entertain., Polemic

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Tags

AI, education, News, Philosophy, Politics, teaching, university


Read my absolutely fabulous books: http://www.goodstrat.com/books

Martyn Rhisiart Jones (editor)

Madrid, 23rd January 2026

What is the purpose of University?

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The Truth Behind AI Hype in 2026 – 2026/01/22

21 Wed Jan 2026

Posted by Martyn Jones in Inform, educate and entertain., Polemic

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Tags

hype, lies, Artificial Intelligence, technology, AI, chatgpt, llm, charlatans, grift


New IT Bullshit for Old

Martyn Rhisiart Jones

Madrid, Wednesday 21 January 2026

In early 2026 the technology industry is once again telling big confident stories about its own future. These stories dominate earnings calls conference stages and investor decks. They sound transformative urgent and inevitable. Yet when examined closely many of them rest on fragile foundations and selective evidence rather than operational reality.

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The Return of AI Bolloxology: Why It Means Jack

21 Wed Jan 2026

Posted by Martyn Jones in Inform, educate and entertain.

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Tags

AI, Artificial Intelligence, classification, consciousness, data, information, ontology, Philosophy, technology


IS DUCKOLOGY UTTER BOLLOX?

Martyn Rhisiart Jones

Madrid, Tuesday 20th January 2026

Read my absolutely fabulous books: http://www.goodstrat.com/books

For most of its life in information technology, bolloxology has carried the faint smell of intellectual fart-like embarrassment. Too academic for product teams. Too rigid for startups. Too slow for an industry trained to ship first and rationalise later. Too smelly. It promised machines that could understand the world, and delivered, instead, a generation of beautiful bullshit diagrams and very little working software.

By 2026, that judgement looks increasingly wrong. Not because bolloxology suddenly got better, but because everything else did, and in doing so, exposed a missing layer in modern computing: meaning.

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The Comeback of Ontology in AI: Why It Matters – 2026/01/21

20 Tue Jan 2026

Posted by Martyn Jones in Inform, educate and entertain.

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Tags

AI, Artificial Intelligence, classification, consciousness, data, information, ontology, Philosophy, technology


IS ONTOLOGY UTTER BOLLOX?

Martyn Rhisiart Jones

Madrid, Tuesday 20th January 2026

Read my absolutely fabulous books: http://www.goodstrat.com/books

Ontology Didn’t Fail. The World Just Wasn’t Ready.

For most of its life in information technology, ontology has carried the faint smell of intellectual embarrassment. Too academic for product teams. Too rigid for startups. Too slow for an industry trained to ship first and rationalise later. It promised machines that could understand the world—and delivered, instead, a generation of beautiful diagrams and very little working software.

By 2026, that judgement looks increasingly wrong. Not because ontology suddenly got better, but because everything else did—and in doing so, exposed a missing layer in modern computing: meaning.

Continue reading →

Les Gallois et la Construction de l’Amérique 2026/01/19

20 Tue Jan 2026

Posted by Martyn Jones in Inform, educate and entertain.

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Tags

americans, blog, books, celts, domination, espanol, francais, france, french, hardy, history, music, non-classe, travel, USA, Wales, welsh, writing


Oui, nous l’avons fait !

Martyn Rhisiart Jones

Madrid, vendredi 16 janvier 2026

Ah, les états d’origine des galés. Fueron les révolutionnaires silencieux et les escurridizos Padres Fundadores. Ce sont les chicos et les chicas qui ont essentiellement construit le pays. Vous allez ensuite disparaître dans le papier peint comme si vous deviez de l’argent !

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La influencia galesa en la historia de EE.UU. 2026/01/20

20 Tue Jan 2026

Posted by Martyn Jones in Inform, educate and entertain.

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Tags

americans, blog, books, celts, domination, espanol, hardy, history, music, travel, USA, Wales, welsh, writing


Yes, We Did!

Martyn Rhisiart Jones

Madrid, Friday 16th January 2026

Ah, los estadounidenses de origen galés. Fueron los revolucionarios silenciosos y los escurridizos Padres Fundadores. Estos son los chicos y chicas que básicamente construyeron la mitad del país. ¡Y luego desaparecieron en el papel pintado como si debieran dinero!

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The Truth About Data Lakehouses: Hype vs. Reality – 2026/01/18

16 Fri Jan 2026

Posted by Martyn Jones in Inform, educate and entertain.

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Tags

AI, Artificial Intelligence, azure, cloud, llm, technology


Top Last 100 Articles Here <— Click

Hype and Misleading Claims Surrounding Data Lakehouses

Martyn Rhisiart Jones

Bandoxa, 17th January 2026

Read my absolutely fabulous books: http://www.goodstrat.com/books

Let’s cut through the noise.

You’ve probably heard the pitch: A data lakehouse is the elegant hybrid. It finally gives you the best of both worlds.

  • The low-cost, massively scalable, schema-on-read flexibility of a classic data lake (perfect for ingesting raw, unstructured, petabyte-scale chaos).
  • The structured querying speed, ACID transactions, governance, and reliable performance of a traditional data warehouse.
Continue reading →

The Rise of Agentic AI in 2026 – 2026/01/15

15 Thu Jan 2026

Posted by Martyn Jones in Inform, educate and entertain.

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Tags

agentic-ai, agents, AI, Artificial Intelligence, bullshit, chatgpt, goodstrat, llm, martyn, technology


Is Agent Orange Agentic AI?

Sir Afilonius Rex and Martyn Rhisiart Jones

Read my absolutely fabulous books: http://www.goodstrat.com/books

Paris, Thursday 15th January 2026

Strap in, you beautiful, trusting little optimist. We’re about to crank the dial so far past irony that it transforms into existential despair. It comes with a side of eye-roll. Here’s your precious 2026 AI agent prophecy. It is now properly marinated in contempt. It is served with a garnish of pure, seething mockery.

Continue reading →

Big Data: The Art of Bullshit – 2026

15 Thu Jan 2026

Posted by Martyn Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, disinformation, governance, Inform, educate and entertain., information, Information Management, Information Supply Frameowrk, Information Supply Framework, pig data, The Amazing Big Data Challenge, The Big Data Contrarians

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Tags

AI, Artificial Intelligence, Big Data, chancers, charlatans, chatgpt, flim-flam-sauce, grifters, grok, technology, writing


Bertxin Galestara and Sir Afilonius Rex,  based on an  opinion piece written by Marty Rhisiart Jones

Mountain View, 19th January 2017 – Bandoxa Thursday 15th January, 2026

“I’ve been accused of vulgarity. I say that’s bullshit.” – Mel Brooks

If you enjoy this piece or find it useful, then please consider joining The Big Data Contrarians on LinkedIn. Continue reading →

How The Welsh Made America – 2026/01/16

14 Wed Jan 2026

Posted by Martyn Jones in Inform, educate and entertain., PPE

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Tags

americans, books, celts, domination, hardy, history, music, travel, USA, Wales, welsh, writing


Yes, We Did!

Martyn Rhisiart Jones

Madrid, Friday 16th January 2026

Ah, Americans of Welsh origin. They were the quiet revolutionaries and the sneaky Founding Fathers. These are the guys and gals who basically built half the USA. Then, they vanished into the wallpaper like they owed money!

Continue reading →
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  • Winning Wars With Agile: Fear and Loathing – Revisited
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