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Category Archives: Good Strategy

Understanding Data-Less Apps: The Future of IT

21 Sun Dec 2025

Posted by Martyn Jones in All Data, Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, Good Strategy Radio, goodstrat, Inform, educate and entertain., IT strategy, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians

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AI, Artificial Intelligence, Business, chatgpt, technology


Image1Martyn Rhisiart Jones

Dublin 9th May 2017 –  revised 21st December 2025

Continue reading →

Energising the Agile Way of Working brand and mindset

10 Mon Jun 2019

Posted by Martyn Jones in agile, agile way of working, agile@scale, business strategy, Good Strategy, Good Strategy Radio, IT strategy, Strategy

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On my way to Léon

Martyn Richard Jones

Brussels 10th June 2019

Today I want to talk with you about energising the Agile Way of Working brand.

Sadly, the Agile Way of Working movement seems to be temporarily on the wane. The adoption rate of AWOW has not risen in line with expectations. It’s stuck in the doldrums between Scylla and Charybdis. Which makes for frowns all around.

But, me being me, I didn’t leave it at that. That’s a challenge, right there! Let’s go for it! Let’s turn those frowns upside-down

As result, I searched for a way to help the Agile@Scale crowd out, and I eventually came up with ten amazing pieces of incredible advice on how to easily make ‘Agile Way of Working’ truly something worth having around.

So, here we have it:

  1. First, change its name from the
    Agile Way of Working to the Agile Way of Whacking Off (Agile WOWO), you know, a
    touchy-feely way to “sex up” requirements. Bush and Blair style.
  2. Epics will be referred to as
    Dodgy Dossiers, User Stories will become Curated Jokes and Sprints will become Streaks.
  3. People working on Streaks will
    be known as Streakers, chapter members will be known as Schleppers and guild
    members will be known as Schmucks, everyone else will be referred to as Bernie
    or Helen.
  4. Every morning Dodgy Dossier Owners
    must repeat the term “Agile Operating Model” until they puke their
    guts out.
  5. All Scrum and Kanban boards are
    be replaced with life-sized wack-a-mole models.
  6. Only those kitted out as My Little
    Pony or Princess Line can use coloured post-it notes.
  7. Anyone caught using the names
    Google, Spotify, Netflix or Zappos.com will be denied the oxygen of publicity.
  8. Anyone evidenced repeating the terms
    “by design”, “learning journey” and “minimum viable
    product” will be denied the oxygen of oxygen.
  9. Anyone caught using comic images
    of rockets, astronauts or planets (including the sun) anywhere in their
    “content” will be forever referred to as a feckin space-cadet.
  10. If you can’t defecate rainbows on
    demand then you have no right being involved in Agile at Scale or the Agile Way
    of Whacking Off.

There you have it. Ten jolly and sensible policies for a happy world of Agile at Scale and Agile WOWO.

Many thanks for reading,

This is Martyn Jones of goodstrat.com – THE GOOD STRATEGY COMPANY

Until next time.

Contact me at martyn dot jones at goodstrat dot com

Leadership 7s – Episode 1 – S01E01

03 Mon Jun 2019

Posted by Martyn Jones in business strategy, Good Strategy, Information Management, IT strategy, leadership, Leadership 7s, Management, project management

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Leadership 7s S01E01

This is the first in a series of management talking points. The name Leadership 7s has been influenced by the great game of rugby, which is was the emblematic game of my youth and a passion of the home country of my Mom and Dad, Wales.

In fact, much of what I learned about leadership in my formative years came from fundamentally social influences such as rugby union.

So, today I want to address seven talking points that deal with aspects of leadership, coaching and management.

Deep learning; shallow understanding.

02 Sun Jun 2019

Posted by Martyn Jones in agile, Artificial Intelligence, business strategy, deep learning, Good Strategy, IT strategy, iterations, Strategy

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Deep learning, shallow understanding.

The original article is here: https://goodstrat.com/2019/05/11/deep-learning-and-shallow-understanding/

Consider this: Zionism, Nationalism and Suffragettes

20 Mon May 2019

Posted by Martyn Jones in Economics, Good Strategy, Philosophy, Politics, Strategy

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Z1
Continue reading →

Three really stupid things you can do with a Data Lake

28 Thu Dec 2017

Posted by Martyn Jones in All Data, Ask Martyn, Big Data, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, Good Strategy Radio, goodstrat, Inform, educate and entertain., Martyn does, Martyn Jones, Martyn Richard Jones

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Martyn Jones


OLYMPUS DIGITAL CAMERAMartyn Richard Jones

Gif sur Yvette, 27th December 2017

To begin at the beginning

First, a thought.

Just because it’s there, it doesn’t mean it has to be done. Just because you can, it doesn’t mean that you should. Just because you believe you are right, doesn’t mean that you are not wrong.

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UK Government? Global Charlies!

31 Thu Aug 2017

Posted by Martyn Jones in European Union, Good Strategy, Inform, educate and entertain., Martyn Jones, Politics, UK

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Conservative Party, EU, Martyn Jones, Politics, Strategy, UK Gov


Picture6Martyn Richard Jones

Bonn 31st August 2017

It doesn’t matter where you are in the world, the view of the UK government doesn’t get any better.

Edinburgh, London, Brussels, Beijing or Washington. It’s increasingly obvious that Theresa May and her cabinet are a painfully embarrassing and unfunny joke.

They stand as an obdurate aberration where once there had been some semblance of cultured diplomacy, breadth and depth of intelligence and strategic thinking. They defy the laws of reason, good sense and decency. They are the Keystone Cops, the Chuckle Brothers and the Carry On Camping of governance. Continue reading →

Brexit: A question for Jeremy Corbyn

28 Mon Aug 2017

Posted by Martyn Jones in Brexit, business strategy, Economics, Europe, European Union, Good Strategy, Inform, educate and entertain., Politics, Strategy

≈ 2 Comments

Tags

Brexit, EU, Jeremy Corbyn, Martyn Jones, News, Society, Strategy, UK


Image1Martyn Richard Jones

Bonn 28th August 2017

In my opinion, Brexit, any Brexit, could spell economic, political and social disaster for the UK. Brexit could ensure the demise of the Good Friday Agreement, with seriously damaging consequences. It could see the independence of Scotland – not necessarily a bad thing for Scotland, but yet another unintended consequence of Brexit. And, it could significantly deteriorate the rights and conditions of workers in the UK.

So, I wish to put a Brexit question to Jeremy Corbyn.

Will the working people in the UK be better off if the UK leaves the European Union?

Continue reading →

UK: Better off with Brexit

25 Fri Aug 2017

Posted by Martyn Jones in Brexit, Good Strat, Good Strategy, Inform, educate and entertain., Martyn Jones, Martyn Richard Jones, Polemic, Strategy

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Tags

Brexit, EU, Europe, Martyn Jones, Martyn Richard Jones, News, Politics, UK


Picture6Martyn Jones

Bornheim, Nordrhein-Westfalen, Germany – 25th August 2017

When you offer people all of the benefits of the single market and the customs union, but without any of the EU bureaucracy, constraints and costs, what happens?

We ran an experimental consultation last year in the UK just to demonstrate what happens when bat-shit-crazy mad-cow Britain has a chance to throw a spanner in the works. Some people will inevitably believe the boloney whilst others will use it as a mere tool in a simple-minded and obtuse attempt to rationalise their own irrationality and misanthropy. Nobody can throw a spanner in the works quite like the Brits.

Continue reading →

Postmodern Digital Stories: We’ve never seen anything like this before

23 Wed Aug 2017

Posted by Martyn Jones in business, Business Intelligence, business strategy, digital transformation, Good Strat, Good Strategy, Good Strategy Radio, Inform, educate and entertain., IT strategy, pomo, postmodern, Social Media, Strategy

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data revolution, goodstrat, Martyn Richard Jones, postmodern


Picture2Martyn Richard Jones

Dunny on the Wold, 23rd August 2017

The prevailing conventional wisdom is that innovative technologies and their novel use are having an effect on many peoples’ lives. Indeed, the fascination with the possibilities offered by social media, the internet and the age of data is becoming all pervasive. Of course, not all is goodness and light. Some aspects, such as Denial of Service attacks, phishing without a permit and creatively-ambiguous chimping, mark the down side of this story. Continue reading →

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