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Category Archives: Ask Martyn

Ask Martyn and questions you may have that are related to Organisational Strategy and Information Architecture and Management.

Consider this: Ten thoughts on Data Warehousing – 2026 Mix

30 Sun Nov 2014

Posted by Martyn Jones in Ask Martyn, Consider this, Data Warehouse, Data Warehousing

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Consider this, Data Warehouse


©1997 Adobe Systems Incorporated
Dreamers

Martyn Richard Jones

More than 80% of advertising is ignored. More than 50% of Data Warehouse projects fail in one way or another. The information explosion has been accompanied by a massive increase in the ranks of the willfully stupid. Continue reading →

The management and architecture of Information Assets: Ask Martyn!

15 Sat Nov 2014

Posted by Martyn Jones in Ask Martyn, Data governance, information

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aspiring tendencies in IM, Behavioural Economics, information management


Martyn Richard Jones

The management and architecture of Information Assets

For more than two decades I have tried to convey the importance of treating information and knowledge as potential assets.

Around the world, the response has usually been mixed.

It is understandable that there is frequent reluctance to accept that information might have real value. Continue reading →

Responsible Use of Corporate Data – Almost 2026

03 Mon Nov 2014

Posted by Martyn Jones in Ask Martyn, Best principles, Data governance

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Big Data, Business, business intelligence, data governance, data management, Data protection, Data Warehouse, privacy, Strategy


IMGThere was a time, Martyn Richard Jones

When absolute discretion was an essential maxim in the relationship between a liberal professional (doctor, banker, solicitor, architect, etc.) and their clients, but times have changed. They are continuing to transform at an ever-increasing pace.
Continue reading →

Overcoming Mediocrity in Data Warehousing and Analytics – 2026 Vibes

03 Mon Nov 2014

Posted by Martyn Jones in accountability, Ask Martyn, Best principles, deceit, pain

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accountability, aspiring tendencies in IM, ethics, good job, information management, Information Technology, IT business, Organisational Autism, organisational awareness, professionalism


“Anger is the enemy of nonviolence, and pride is a monster that swallows it up.”

Mohandas Gandhi

Martyn Richard Jones

Aspirational trends

The predominance of strength and innocence, better known as ignorance and arrogance, is undermining Information Management, and in turn is ensuring that many Data Warehousing and Decision Support initiatives are disappointments.

2015 will again give IM professionals the opportunity to regain some dignity and professional integrity.

First, by recognising that there are grave problems within IM; then, by slowing down and halting the toxic trends, carelessness and bad practices; and, subsequently, by reversing, through intelligence, perseverance and integrity, the ingrained and decrepit habits that still trouble the profession.

Present indications

In the rush to the bottom, we throw excellence in analysis, architecture, engineering and business understanding, under the bus. In IM as well as in many other branches of IT (Information Technology), mediocrity has become the new excellent, regular the new exceptional, and shoddiness the new normal.

Whether it is in Data Warehousing, Big Data, Business Intelligence, Analytics, Decision Support or Data Integration, we see that professional integrity and ethical behaviour – already enough of a rarity in IT – is being repeatedly trumped by short-term expediency, wilful witlessness, and the cultivation and perpetuation of dogmas, dysfunctional behaviour and dubious doings.

The Information Management sector is rife with elaborate charlatanry, partisan expediency and wilful self-deception. There is not a day that goes by in which we are not subjected to an avalanche of contemptible claims from rogue IM evangelists, DW neophytes and unsophisticated opportunists, who choose to simply make things up as they go along.

Manifest requisites

It is in the best interests of IM to raise the profession out of the ditch; to reform the profession from the inside; to drive sea-change improvements in knowledge, quality and professional integrity; to ensure a drastic reduction in destructive hype, deception and dogma, and to show the artless charlatans, chancers and snake-oil merchants the door.

Data Warehousing and Decision Support – if done right, and for the right reasons – can deliver tangible benefits to many organisations. Simply stated, if business information has a value in the realm of business and strategy, then it should be treated as an asset; if it is an asset, then it should be managed and nurtured as such, which means aiming to do the right thing right, first time, every time, whilst focusing on maximising confidence, availability and agility.


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Big Data Robitussin – 2026 Version

26 Sun Oct 2014

Posted by Martyn Jones in Analytics, Architecture, Ask Martyn, awareness, Big Data, BS, deceit, governance, Stories

≈ 13 Comments

Tags

awareness, Behavioural Economics, Big Data, BS, crap, data analytics, deceit, enterprise data warehousing, history, hustlers, IT business, lies, Organisational Autism, Pimps, spin


Written by Martyn Richard Jones

Image2What does Big Data have to do with Robitussin?

I will explain.

Continue reading →

Developing and Aligning IT Strat

24 Fri Oct 2014

Posted by Martyn Jones in Ask Martyn, information

≈ 1 Comment

Tags

Behavioural Economics, Business, business strategy, corporate assets, Corporate IT, Information Technology, Offshoring, Outsourcing, Strategy


Imagen3Written by Martyn Richard Jones

“It’s not enough to give signals.” – Enzo Cucchi

I wanted to call this piece ‘A random drive down Camino Real’.

But that is an ‘in joke’ and no one would get it.

So instead I called in ‘Developing and Aligning IT Strategy’. Continue reading →

Oh, Superman! Oh, Mom and Dad! – For 2026

18 Sat Oct 2014

Posted by Martyn Jones in Ask Martyn, awareness

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advertising, apple, Behavioural Economics, consumerism, crass, creepy, cults, fetishism, hype, sects, style


appleGod

Written by Martyn Richard Jones

Steve Jobs was a great entrepreneur.

Clearly, he was.

Jobs turned a dismal maker of a wide range of gadgets into a powerful, highly focused technology, fashion, and PR business.

The stylistic touches in Apple products carry the elegant, crisp palate of bourgeois minimalism, a fragrant bouquet of exclusivity, and a delightful aftertaste of subdued superiority. Continue reading →

Strategy 101 – Ask Martyn – 2026 Mix

14 Tue Oct 2014

Posted by Martyn Jones in Ask Martyn, Strategy

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business strategy, IT Strategy, Strategy


Martyn Richard Jones, son of Melbourne Jones and Mary Elizabeth Jones

A strategy is a long term plan of action designed to achieve a particular and significant goal.

As the text books state, the term strategy derives from the Greek word “στρατηγία” (translated into Latin as “strategĭa”), meaning “the art of directing military operations” or in business terms: “the set of actions planned in advance, and used to align the resources and potential of a company to achieve its goals and objectives”.

Continue reading →

Silly Season! Data Warehousing is Hadoop is Big Data? – Unplugged for 2026

12 Sun Oct 2014

Posted by Martyn Jones in Architecture, Ask Martyn, Banking, Best principles, Big Data, Business Intelligence, Creativity, Data Warehouse, Dogma, Knowledge, Peeves

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Banking, Behavioural Economics, Big Data, Bill Inmon, business intelligence, data integration, Data Marts, Demagogism, Dogma, enterprise data warehousing, hadoop, Information and Technology, information management


Martyn Richard Jones

2026 Remaster

Let’s get this baby off the ground

This weekend I read a piece on the Information Management website by Steve Miller with the title of Big Data vs. the Data Warehouse. It’s an old piece, from March 2014.

It was in response to a piece by Bill Inmon titled “Big Data or Data Warehouse?” Turbocharge Your Porsche – Buy an Elephant, in which he singled out for criticism the ad campaign of a big-data and Hadoop promoter.

Continue reading →

The IT Circus and the Infinite Loop – Part 1 – 2026 Remake

10 Fri Oct 2014

Posted by Martyn Jones in Ask Martyn, awareness, Best principles, Big Data, business, Business Intelligence, Data Warehouse

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Big Data, business intelligence, Commercial IT, Corporate IT, Data Warehouse, IT business, IT Strategy, Pimps, Pundits


Martyn Richard Jones

The IT business suffers a malaise, it also affects other businesses. In IT, like in other lines of business, much of what has been made is eventually sidelined and forgotten. If it was ever on the radar in the first place. Continue reading →

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  • CONSIDER THIS: LinkedIn – 2026/04/09
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