Category Archives: Ask Martyn

Ask Martyn and questions you may have that are related to Organisational Strategy and Information Architecture and Management.

Amazing Uses of Big Data at ISIS

02 Friday Sep 2016

Posted by in Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, BS, business strategy, Good Strat, Good Strategy, goodstrat, Inform, educate and entertain., IT strategy, Marty does, Martyn does, Martyn Jones, Martyn Richard Jones, satire, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians

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Martyn Richard Jones

Langley, 2nd September 2016

Few outside of the big intelligence agencies of the USA, Russia and Andorra know this, but a big part of the success of Operational Excellence at ISIS can be put down to their judicious use of Big Data and Data Science. Or, so say the experts[i].

This will probably come as no surprise to big-gun Big Data gurus such as Bernard Marr, Rab C. Nesbitt or Alan Latchley, or indeed will it appear unusual to the more peripheral and intellectual areas of Big Data ‘guruship’ and Data Scientology, where we may find the likes of Shapiro, Kobielus and Podge and Rodge O’Leprosy.

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Seven Magnificent Big Data Success Stories

31 Wednesday Aug 2016

Posted by in All Data, Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, Cambriano, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, good start, Good Strat, Good Strategy, goodstart, goodstartegy, goodstrat, Inform, educate and entertain., Martyn does, Martyn Jones, Martyn Richard Jones, pig data, The Amazing Big Data Challenge, The Big Data Contrarians

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Mount_Everest_as_seen_from_Drukair2_PLW_editMartyn Richard Jones

Lora del Rio, 31st August 2016

Big data has arrived. Big Data is here for keeps. Big Data is the future.

Despite some of the malicious, mendacious and malodorous words of naysayers, sceptics and contrarians, the world of big data and big data analytics is replete with totally amazing and fabulous success stories.

Big Data gurus are often accused of not delivering coherent, cohesive and verifiable accounts of Big Data successes. Which is understandable but at the same time a pity. So here, to illustrate this miraculous and remarkable turnaround, I give you not three but seven of the many Big Data success stories that I could have casually grabbed out of the ether.

First, we take a trip to Glasgow to discover the leveraging of Big Data in alternative investments. Then we pass over to Boston to explore the magic of Big Data at Universal Legal. We venture through Switzerland and innovative marketing. Explore the heights of Dongalong Creek. Have a word with the good folks at Heisenberg Labs. Then round it off with a quick in-depth summary of Big Data at Choppers. So, here we go…

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Big Data on the Roof of the World

29 Monday Aug 2016

Posted by in All Data, Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, business, Business Intelligence, business strategy, dark data, data architecture, Data governance, Data Lake, data management, good start, Good Strat, Good Strategy, goodstart, goodstartegy, goodstrat, Inform, educate and entertain., Martyn does, Martyn Jones, Martyn Richard Jones

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Mount_Everest_as_seen_from_Drukair2_PLW_editOnce upon a time, there was a mountain known as Peak 15. Very little was known about it. Then in 1852, surveyors found it was the highest in the world, and they named it Everest.

As with other significant challenges that we can identify in life, many people have been driven by a passionate desire to conquer peaks all around the world. This is just one illustration of those of us who can identify their significant challenges and rise to them. This sharp focus, determination and courage turns ordinary citizens into people who are invariably on a mission. People who know what they want. Continue reading →

Getting business value from data? Commercial analytics is where it’s at

29 Tuesday Mar 2016

Posted by in All Data, Analytics, Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, Commercial Analytics, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., Martyn does, Martyn Jones, Martyn Richard Jones, pig data, sentiment analysis, The Amazing Big Data Challenge, The Big Data Contrarians

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Martyn Richard Jones

Overview

I first became involved in commercial analytics in the eighties. First, through my involvement in customer segmentation and data visualisation, principally in banking but also in energy, manufacturing and the chemical industry. It also emerged later, in conjunction with my activities at the Sperry European Centre for AI, and was centred on pricing and yield management applications developed using a combination of statistical techniques, expert system technology and data centre architectures all tightly integrated within a 4GL development and delivery environment. This provided a comprehensive and seamless scenario building, hypothesis testing and reporting capability. Continue reading →

Yo! Professional networkers! BlankedOut Sucked

17 Thursday Mar 2016

Posted by in Ask Martyn, business strategy, Good Strat, Good Strategy, goodstrat, Inform, educate and entertain., IT strategy, Marty does, Martyn does, Martyn Jones, Martyn Richard Jones, Strategy

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Martyn Richard Jones

Hello, readers.

Before my Aunt Dolly went to a better place she received a handwritten letter from her dear friend and long-time admirer Sir Arthur Streeb-Greebling, which was to be passed on to the CEO of, what he called, an interweb professional dating site. My Aunt Dolly didn’t actually give me a precise indication of the intended recipient, this is why I now find myself at a loss. If there’s anyone out there who recognises the person or persons this letter might have been written to, then please let me know. Many thanks in advance.

What follows is Sir Arthur’s text, as relayed to me by my sainted Aunt Dolly. Continue reading →

Free Business Analytics Content –Thanks to Wikipedia – Part 5

17 Thursday Mar 2016

Posted by in Analytics, Ask Martyn, Big Data Analytics, data science, Inform, educate and entertain., Martyn does, Martyn Jones, Martyn Richard Jones, statistics

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Why buy when you can get it for free?

Back at you! Here is the fifth fantastic delivery of an amazing and fabulous selection of free and widely available business analytics learning content, which has been prepared… just for you. Continue reading →

Too Much Information

16 Wednesday Mar 2016

Posted by in All Data, Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, goodstrat, Inform, educate and entertain., IT strategy, Marty does, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians

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Martyn Richard Jones

I have questions about data.

Most of us who have more than a cursory knowledge of the English language have heard of the phrase ‘too much information’. We know what it means, even if we don’t always know when to apply it.

For those who don’t know, or are unsure, the Urban Dictionary describes ‘too much information’ as “An expression of exasperation and disgust when a person is divulging personal details of his sex life, toilet habits, or anything the listener finds disgusting, uninteresting, and unwelcome.”[1]

Sum, sum. Just because we know it, doesn’t mean we should share it or even try and remember it, never mind go about analysing the hell out of it.

This is where Big Data comes in. Continue reading →

Can You Read? Be Honest, Now

15 Tuesday Mar 2016

Posted by in Ask Martyn, business strategy, Good Strat, Good Strategy, goodstrat, Inform, educate and entertain., Marty does, Martyn does, Martyn Jones, Martyn Richard Jones, Strategy

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Martyn Richard Jones

When you have read this, if indeed you read it all, will I have failed to convey the essence of what I am trying to get at? Will a confusion of entropy win the battle? Will the wheel of fortune turn in my favour, or will I fail to connect and communicate effectively?

Let’s give it a spin and see what happens. Continue reading →

Free Business Analytics Content –Thanks to Wikipedia – Part 4

09 Wednesday Mar 2016

Posted by in All Data, Analytics, Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strat, Good Strategy, goodstrat, Inform, educate and entertain., IT strategy, Marty does, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, statistics, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians

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Why buy when you can get it for free?

Back at you! Here is the fourth fantastic delivery of an amazing, fabulous selection of free, widely available business analytics learning content, prepared… just for you. Continue reading →

Free Business Analytics Content –Thanks to Wikipedia – Part 3

08 Tuesday Mar 2016

Posted by in All Data, Analytics, Ask Martyn, Big Data, Big Data 7s, Big Data Analytics, business strategy, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strategy, Inform, educate and entertain., IT strategy, Marty does, Martyn does, Martyn Jones, Martyn Richard Jones, pig data, Process, Strategy, The Amazing Big Data Challenge, The Big Data Contrarians

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Image4Why buy when you can get it for free?

Back at you! Here is the third fantastic delivery of an amazing and fabulous selection of free and widely available business analytics learning content, which has been prepared… just for you. Continue reading →