• Home
  • About
  • The Good Strategy Blog
  • Strategy
    • Data Warehousing
    • Ask Martyn
  • Must-Read Books from Martyn
  • MARTYN’S MUSIC
  • PODCASTS

GOOD STRATEGY

~ for every significant challenge

GOOD STRATEGY

Category Archives: Architecture

How Agentic AI Is Reshaping Work and Life Balance

02 Tuesday Dec 2025

Posted by Martyn Jones in AI, All Data, Analytics, anthropology, Architecture, Artificial Intelligence, Ask Martyn

≈ Leave a comment

Tags

AI, Artificial Intelligence, chatgpt, machine learning, technology


Martyn Rhisiart Jones

A Coruña, 2nd December 2025

Agentic AI – The 007 of Computer Bonding

Introduction

Agentic AI refers to advanced AI agents. They are capable of independently chasing ambitious, open-ended objectives. These agents break tasks into steps and reason iteratively. They wield tools and persist through obstacles with minimal human guidance. In summary: think of a less obedient tucan. Imagine a more relentlessly competent understudy. This AI can orchestrate your travel, chase invoices, or conduct desk research. It does all this while you’re on the Amalfi Coast with an Aperol spritz. The phrase du jour in Palo Alto marks a shift. Assistants move from being responsive to becoming genuinely proactive. Your to-do list may soon sort itself out as if by magic.

Continue reading →

AI Agents: Rise of the Silicon Overlords

17 Monday Nov 2025

Posted by Martyn Jones in AI, Architecture, awareness, Inform, educate and entertain., professionalism, Strategy, structured intellectual capital

≈ Leave a comment

Tags

AI, books, fiction, Good Strat, human, life, Martyn Jones, writing


Martyn Rhisiart Jones

Córdoba, Spain, 17th November 2025

(The Ruthless, No-Bullshit, Slightly Evil Edition)

Chapter 1: Congratulations, You’re Already Obsolete

  • Your boss, clients, or investors heard “agent” on a podcast. Now, they demand an AI agent before lunch on Friday.
  • Accept your role as meat-based middle management for silicon overlords.
Continue reading →

Myth-busting: Data Mesh and Data Warehousing – Revisited

25 Thursday Nov 2021

Posted by Martyn Jones in agile, anthropology, Architecture, Best principles, Data Mart, data mesh, Data Supply Framework, Data Warehouse, Data Warehousing, hadoop, Inform, educate and entertain.

≈ 1 Comment


To begin at the beginning

I am quite a fan of many aspects that sit under the Data Mesh umbrella. However, when it comes to a proper fact-based understanding and analysis of the history, place and architecture (business, data and technical) of Data Warehousing, the leading exponents of data mesh have it woefully wrong.

Therefore, the purpose of this blog article is to set the record straight.

The data warehouse as a place to copy OLTP exhaust data to?

Continue reading →

Agile at Scale is Bullshit by Design

28 Tuesday May 2019

Posted by Martyn Jones in agile, agile@scale, All Data, Architecture, Assets, awareness, behaviour, business strategy, Creativity, Dogma, IT strategy, Strategy, structured intellectual capital, Value

≈ 1 Comment


cropped-p4010326.jpgMartyn Richard Jones

Bruxelles 28th May 2019

To begin at the beginning

To paraphrase the great Bob Hoffman. Just when you thought that if evangelists for Agile were to generate one more ounce of bullshit the entire fucking solar system would explode, what do they do? Exceed expectations.

And how did they do that? Ladies and gentlemen, let me introduce you to Agile at Scale with all the miscellaneous, spiced-up and vainglorious crap-on-the-side that accompanies it.

Continue reading →

Learning to hate Agile-at-scale

11 Saturday May 2019

Posted by Martyn Jones in agile, All Data, Architecture, business, business strategy, Inform, educate and entertain., Methodology, Process, project management, scrum

≈ Leave a comment


StupidToScaleAfilonius Rex

Cordoba, 12th May 2019

Ladies and gentlemen, the performance is about to start!

In 1998, as Programme, Product and Competence Centre manager at Hewlett-Packard, I signed the Agile Manifesto.

At that time, I had been using elements of the Agile-method mindset for the best part of sixteen years.

Previously, in 1995 I was trained and certified in Iterations, an iterative and agile-like methodology for building, maintaining and expanding data warehouses and data marts. Continue reading →

How to turn data into knowledge

02 Wednesday Aug 2017

Posted by Martyn Jones in All Data, Architecture, Big Data, Big Data Analytics, data architecture, Data governance, data management, Data Supply Framework, Data Warehouse, Data Warehousing, Good Strategy, Inform, educate and entertain., information, Information Management, Information Supply Framework, IT strategy, Knowledge, knowledge management, Marketing, Martyn Jones, Martyn Richard Jones, Sales, structured intellectual capital, wisdom

≈ 1 Comment


Martyn Jones

Zurich, Switzerland – 3rd August 2017

Image2If anyone can turn data into knowledge then that person is me.

Let me explain.

I am a data architecture and management professional. For more than three decades I have been acquiring knowledge and experience in the design and delivery of effective data and solutions architectures for a wide range of projects and in a wide range of (mainly large global or regional) enterprise clients.

Therefore I think I can reasonably presume to have built up quite a good personal body of knowledge when it comes to applied data architecture and management.

As well as being a professional in the management and architecture of data, I have also considerable knowledge and experience in the areas of information management, artificial intelligence and knowledge management (structured intellectual capital).

So, what about turning data or information into knowledge? Continue reading →

The World’s Best Data Quotes… Including Big Data quotes

17 Saturday Jan 2015

Posted by Martyn Jones in Analytics, Architecture, Big Data, Business Intelligence, Consider this, Data Warehousing, statistics

≈ 4 Comments

Tags

Analytics, aspiring tendencies in IM, Big Data, business intelligence, Core Statistics, enterprise data warehousing, Quotes


Martyn Richard Jones

Continue reading →

Cambriano Risk Framework

03 Monday Nov 2014

Posted by Martyn Jones in Analytics, Architecture, business, Risk

≈ Leave a comment

Tags

complex event processing, energy, ETRM, introduction, IT business, Marketing, PaR, price curves, Risk, risk management platform, Risk Reporting, trading, VaR


Martyn Richard Jones

This is the forward to a strategic paper on ETRM and risk management and reporting.

Continue reading →

Big Data Robitussin – 2026 Version

26 Sunday Oct 2014

Posted by Martyn Jones in Analytics, Architecture, Ask Martyn, awareness, Big Data, BS, deceit, governance

≈ 13 Comments

Tags

awareness, Behavioural Economics, Big Data, BS, crap, data analytics, deceit, enterprise data warehousing, history, hustlers, IT business, lies, Organisational Autism, Pimps, spin


Written by Martyn Richard Jones

Image2What does Big Data have to do with Robitussin?

I will explain.

Continue reading →

Understanding Strategic Fit: The Cambrian A9 Power Grid

14 Tuesday Oct 2014

Posted by Martyn Jones in Architecture, awareness, Management, Strategy

≈ Leave a comment

Tags

accountability, awareness, business analysis, constraints, Data Warehouse, modelling, opportunities, organisational awareness, Strategy


Written by Martyn Richard Jones

2026 Mix

Strategic fit express the degree to which an organization is matching its resources and capabilities with the opportunities in the external environment.

Matching occurs through the practice of pre-strategy analysis.

That said, it is very easy to fall into the trap of oversimplifying high-level concepts and overstating the intricacies and interdependencies of strategic-fit factors. Continue reading →

← Older posts

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 637 other subscribers

Top posts

  • An Open Letter to Mansoor Hussain Laghari
  • Weaving the Dragon's Data: A Welsh-Inspired Tale for Enterprise Architects in the New Year – 2026/01/01
  • X Is Dying In Europe: Here's Why
  • Mobile Device Revolution: Five Trends for 2026
  • Amazingly Attractive AI Obscenity
  • Top Countries Known for Arrogance and Ignorance
  • AI Will Make You Unstoppable
  • Opinion | How Polls About Palestinians Are Being Weaponised to Justify Despair
  • El Hilo y la Resistencia: Tejiendo Secretos en Tiempos de Guerra
  • Vile New World

Recent Comments

Martyn Jones's avatarMartyn Jones on The BBC in Crisis: Navigating…
Martyn Jones's avatarMartyn Jones on The BBC in Crisis: Navigating…
Martyn de Tours's avatarMartyn de Tours on The Perpetual Victim: How Prof…
Tiffany's avatarTiffany on Consider this: Data Made …
Unknown's avatarThe Case for a Globa… on REVEALING WEALTH: USING BIG DA…
Follow GOOD STRATEGY on WordPress.com

Meta

  • Create account
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.com

Names in the cloud

All Data Ask Martyn awareness Big Data Big Data 7s Big Data Analytics Business Intelligence business strategy Consider this dark data data architecture Data governance Data Lake data management data science Data Supply Framework Data Warehouse Data Warehousing Good Strat goodstrat Good Strategy Inform, educate and entertain. IT strategy Martyn Jones Martyn Richard Jones pig data Politics Strategy The Amazing Big Data Challenge The Big Data Contrarians

Hours & Info

Spain
+33 767 120 160
martyn.jones@martyn.es
Lunch: 13:30pm - 14:30pm
Dinner: M-Th 20:00pm - 21:00pm, Fri-Sat:21:00pm - 22:00pm

The Good Strat Archives

  • January 2026
  • December 2025
  • November 2025
  • October 2025
  • August 2025
  • July 2025
  • June 2025
  • May 2025
  • April 2025
  • March 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • March 2023
  • January 2022
  • December 2021
  • November 2021
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • July 2019
  • June 2019
  • May 2019
  • December 2018
  • January 2018
  • December 2017
  • October 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • September 2016
  • August 2016
  • May 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014

The Stats

  • 112,430 hits

Recent posts

  • Weaving the Dragon’s Data: A Welsh-Inspired Tale for Enterprise Architects in the New Year – 2026/01/01 January 8, 2026
  • Debunking the Myth: Zionism vs Judaism Explained December 21, 2025
  • Future Data Trends: Insights for 2026 Leadership December 21, 2025
  • העידן החדש של מחסום הנתונים: מהפכה טכנולוגית December 21, 2025
  • Understanding Data-Less Apps: The Future of IT December 21, 2025
  • L’évolution des entrepôts de données en 2025/2026 December 21, 2025
  • Evoluzione del Data Warehouse: Da Inmon al Cloud 2025/2026 December 21, 2025
  • El Nuevo Almacén de Datos: Evolución y Revolución December 21, 2025
  • Is the Data Warehouse Dead? Exploring New Paradigms December 20, 2025
  • The Evolution of Data Warehousing: Principles for 2026 December 20, 2025

Recent Comments

Martyn Jones's avatarMartyn Jones on The BBC in Crisis: Navigating…
Martyn Jones's avatarMartyn Jones on The BBC in Crisis: Navigating…
Martyn de Tours's avatarMartyn de Tours on The Perpetual Victim: How Prof…
Tiffany's avatarTiffany on Consider this: Data Made …
Unknown's avatarThe Case for a Globa… on REVEALING WEALTH: USING BIG DA…

Archives

Categories

  • accountability
  • advertising
  • agile
  • agile way of working
  • agile@scale
  • AI
  • All Data
  • Analytics
  • anthropology
  • Architecture
  • Artificial Intelligence
  • Ask Martyn
  • Assets
  • awareness
  • bad strategy
  • Banking
  • behaviour
  • Best principles
  • Big Data
  • Big Data 7s
  • Big Data Analytics
  • blockchain
  • Books with influence
  • Brexit
  • BS
  • business
  • Business Intelligence
  • business strategy
  • Cambriano
  • Cambridge Analytica
  • China
  • Climate Change
  • Cloud
  • code of conduct
  • Commercial Analytics
  • community
  • Condiser this
  • Conservative Party
  • consider
  • Consider this
  • Consultation
  • Creativity
  • Culture
  • dark data
  • data
  • data architecture
  • Data governance
  • data hub
  • Data Lake
  • data management
  • Data Mart
  • data mesh
  • data science
  • Data Supply Framework
  • Data Warehouse
  • Data Warehousing
  • deceit
  • deep learning
  • Democracy
  • digital transformation
  • Diplomacy
  • disinformation
  • Dogma
  • Duties
  • DW 3.0
  • ECM
  • Economics
  • EDW
  • England
  • enterprise content management
  • ethics
  • EU
  • Europe
  • European Union
  • Excellence
  • Excerpt
  • Executive
  • Extract
  • Federalism
  • films
  • Financial Industry
  • fraud
  • Freedoms
  • Globalisation
  • good start
  • Good Strat
  • Good Strategy
  • Good Strategy Radio
  • goodstart
  • goodstartegy
  • goodstrat
  • goostart
  • governance
  • hadoop
  • hdfs
  • HR
  • humour
  • India
  • influencers
  • Inform, educate and entertain.
  • informatio Supply Framework
  • information
  • Information Management
  • Information Supply Frameowrk
  • Information Supply Framework
  • Infotrends
  • Inmon
  • instruments
  • IoT
  • IT Circus
  • IT fraud
  • IT strategy
  • IT World
  • iterations
  • java
  • Knowledge
  • knowledge management
  • Labour Party
  • leadership
  • Leadership 7s
  • life
  • listening
  • literature
  • LSE
  • machine learning
  • Management
  • market forces
  • Marketing
  • Marty does
  • Martyn does
  • Martyn Jones
  • Martyn Richard Jones
  • media
  • Memory lane
  • Methodology
  • nationalism
  • nine competitive forces
  • no limits
  • Northern Ireland
  • obituary
  • Obligations
  • offshore
  • Offshoring
  • operational
  • Outsourcing
  • Oxford
  • pain
  • Parliament
  • Peeves
  • Personal Integrity Key
  • Philosophy
  • pig data
  • PIK
  • PIR
  • Plaid Cymru
  • Planning
  • poem
  • poems
  • Poetry
  • Polemic
  • political science
  • Politics
  • pomo
  • postmodern
  • POTUS
  • Process
  • Professional Networking
  • professionalism
  • project management
  • Project to Excel
  • prose
  • public
  • Public Integrity Record
  • Quiz
  • Rant
  • Referendum
  • Remain
  • RIghts
  • Risk
  • Rivalry
  • Russia
  • Ruth Davidson
  • Sales
  • satire
  • Scotland
  • Scottish National Party
  • scrum
  • sentiment analysis
  • SMILES
  • Snippet
  • SNP
  • Social
  • Social Media
  • Sociology
  • Spain
  • spoof
  • statistics
  • Stories
  • Strategy
  • structured intellectual capital
  • supply chain management
  • tactics
  • Tax avoidance
  • Tax evasion
  • TEAM
  • technology
  • The Amazing Big Data Challenge
  • The Big Data Contrarians
  • The Greens
  • The Guardian
  • The hidden wealth of nations
  • Trade
  • UK
  • Uncategorized
  • United Kingdom
  • USA
  • Value
  • Wales
  • wisdom

Meta

  • Create account
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.com
Log in

Hours & Info

Martyn Richard Jones
Madrid, Spain
+34 692 376 698
martyn.jones@martyn.es
10:00 - 17:00
Follow GOOD STRATEGY on WordPress.com

Top Good Strat Posts & Pages

  • Innovative Strategies for Modern Governance
  • An Open Letter to Mansoor Hussain Laghari
  • Weaving the Dragon's Data: A Welsh-Inspired Tale for Enterprise Architects in the New Year – 2026/01/01
  • X Is Dying In Europe: Here's Why
  • Mobile Device Revolution: Five Trends for 2026
  • Amazingly Attractive AI Obscenity
  • Top Countries Known for Arrogance and Ignorance
  • AI Will Make You Unstoppable
  • Opinion | How Polls About Palestinians Are Being Weaponised to Justify Despair
  • El Hilo y la Resistencia: Tejiendo Secretos en Tiempos de Guerra

Good strat tag cloud

1 2 3 4 5 AI All Data Analytics Artificial Intelligence Behavioural Economics BI Big Data bigdata blog books Business business analysis Business Enablement business intelligence Business Management business strategy chatgpt cloud Consider this data data integration data management data science Data Warehouse Demagogism digital-marketing Dogma Donald Trump enterprise data warehousing espanol EU fe gaza goodstart good start Good Strat goodstrat Good Strategy hamas history ia information Information and Technology information management Information Technology israel IT Strategy jesus knowledge leadership life llm machine learning Marketing Martyn Jones Martyn Richard Jones News Offshoring Organisational Autism palestine Philosophy poesia Politics Russia Spain statistics Strategy technology trump writing

Categories

  • accountability
  • advertising
  • agile
  • agile way of working
  • agile@scale
  • AI
  • All Data
  • Analytics
  • anthropology
  • Architecture
  • Artificial Intelligence
  • Ask Martyn
  • Assets
  • awareness
  • bad strategy
  • Banking
  • behaviour
  • Best principles
  • Big Data
  • Big Data 7s
  • Big Data Analytics
  • blockchain
  • Books with influence
  • Brexit
  • BS
  • business
  • Business Intelligence
  • business strategy
  • Cambriano
  • Cambridge Analytica
  • China
  • Climate Change
  • Cloud
  • code of conduct
  • Commercial Analytics
  • community
  • Condiser this
  • Conservative Party
  • consider
  • Consider this
  • Consultation
  • Creativity
  • Culture
  • dark data
  • data
  • data architecture
  • Data governance
  • data hub
  • Data Lake
  • data management
  • Data Mart
  • data mesh
  • data science
  • Data Supply Framework
  • Data Warehouse
  • Data Warehousing
  • deceit
  • deep learning
  • Democracy
  • digital transformation
  • Diplomacy
  • disinformation
  • Dogma
  • Duties
  • DW 3.0
  • ECM
  • Economics
  • EDW
  • England
  • enterprise content management
  • ethics
  • EU
  • Europe
  • European Union
  • Excellence
  • Excerpt
  • Executive
  • Extract
  • Federalism
  • films
  • Financial Industry
  • fraud
  • Freedoms
  • Globalisation
  • good start
  • Good Strat
  • Good Strategy
  • Good Strategy Radio
  • goodstart
  • goodstartegy
  • goodstrat
  • goostart
  • governance
  • hadoop
  • hdfs
  • HR
  • humour
  • India
  • influencers
  • Inform, educate and entertain.
  • informatio Supply Framework
  • information
  • Information Management
  • Information Supply Frameowrk
  • Information Supply Framework
  • Infotrends
  • Inmon
  • instruments
  • IoT
  • IT Circus
  • IT fraud
  • IT strategy
  • IT World
  • iterations
  • java
  • Knowledge
  • knowledge management
  • Labour Party
  • leadership
  • Leadership 7s
  • life
  • listening
  • literature
  • LSE
  • machine learning
  • Management
  • market forces
  • Marketing
  • Marty does
  • Martyn does
  • Martyn Jones
  • Martyn Richard Jones
  • media
  • Memory lane
  • Methodology
  • nationalism
  • nine competitive forces
  • no limits
  • Northern Ireland
  • obituary
  • Obligations
  • offshore
  • Offshoring
  • operational
  • Outsourcing
  • Oxford
  • pain
  • Parliament
  • Peeves
  • Personal Integrity Key
  • Philosophy
  • pig data
  • PIK
  • PIR
  • Plaid Cymru
  • Planning
  • poem
  • poems
  • Poetry
  • Polemic
  • political science
  • Politics
  • pomo
  • postmodern
  • POTUS
  • Process
  • Professional Networking
  • professionalism
  • project management
  • Project to Excel
  • prose
  • public
  • Public Integrity Record
  • Quiz
  • Rant
  • Referendum
  • Remain
  • RIghts
  • Risk
  • Rivalry
  • Russia
  • Ruth Davidson
  • Sales
  • satire
  • Scotland
  • Scottish National Party
  • scrum
  • sentiment analysis
  • SMILES
  • Snippet
  • SNP
  • Social
  • Social Media
  • Sociology
  • Spain
  • spoof
  • statistics
  • Stories
  • Strategy
  • structured intellectual capital
  • supply chain management
  • tactics
  • Tax avoidance
  • Tax evasion
  • TEAM
  • technology
  • The Amazing Big Data Challenge
  • The Big Data Contrarians
  • The Greens
  • The Guardian
  • The hidden wealth of nations
  • Trade
  • UK
  • Uncategorized
  • United Kingdom
  • USA
  • Value
  • Wales
  • wisdom

Blog at WordPress.com.

  • Subscribe Subscribed
    • GOOD STRATEGY
    • Join 135 other subscribers
    • Already have a WordPress.com account? Log in now.
    • GOOD STRATEGY
    • Subscribe Subscribed
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...
 

    Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
    To find out more, including how to control cookies, see here: Cookie Policy