Author: Martyn Jones

  • EXPLAIN THIS: THE SEMIOTICS OF THE ABYSS

    EXPLAIN THIS: THE SEMIOTICS OF THE ABYSS

    Madrid, Wednesday 6th May 2026

    THE SEMIOTICS OF THE ABYSS: WHY EVERY CHIEF EXTRACTION OFFICER NEEDS A BRAINVACUUM™ PROTOCOL

    “The most expensive sequence of vowels I have ever been forced to endure.” – Kenny Meh


    By Barnaby Squelch-Toad (Founding Partner at ShiteLogic™)

    (Imagine, if you will, a man standing on a stage. He is wearing a suit that costs more than your house, but it’s tailored to make him look like a trendy geography teacher who’s just had a nervous breakdown in a Muji. He is pacing. He is doing that thing with his hands, the “invisible accordion”, that all these “thought leaders” do. This is the prose equivalent of that man.)

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  • HOW NOT TO: Why Every CEO Needs a ‘VoidLogic’ Strategy

    HOW NOT TO: Why Every CEO Needs a ‘VoidLogic’ Strategy

    Title: Why Every CEO Needs a ‘VoidLogic’ Strategy (Or: How to Successfully Set Your Building on Fire While Smiling for a Headshot)

    By Barnaby Sludge (Disruption Architect, Thought-Gland Inflator, and Professional Vapor-Salesman)


    THE LIVERPOOL SCREAM (In the style of ‘The Fat Scouser’)

    Listen to me, you tight-suited, Peloton-humping, organic-kale-smoothie-shitting sacks of corporate offal! I was walking past a boardroom the other day, a room so full of expensive air and low-level sociopathy it’s technically classified as a vacuum, and I saw a CEO. A man whose only contribution to the human race is deciding which shade of “Grey Despair” to paint the staff toilets.

    And what was he doing? He was crying! He was weeping hot, salty tears into his gold-plated iPad because he didn’t have a VoidLogic strategy!

    He’s terrified! He’s heard the buzzwords! “Generative Rectification!” “Algorithmic Synergy!” He doesn’t know what they mean, but he knows if he doesn’t buy them, the other boys at the Yacht Club will laugh at his small, non-AI-integrated genitals! It’s a con, you clowns! It’s the digital equivalent of selling a magic bean to a man who’s already sold his house to buy a specialised bean-holding glove! It’s Barnaby Sludge, standing there in a suit made of woven press releases, shouting, “Give me your money, or the computer will come to your house and eat your pension!”

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  • STRAIGHT TALK: Is Martyn Rhisiart Jones Antisemitic?

    STRAIGHT TALK: Is Martyn Rhisiart Jones Antisemitic?

    El Jueves y la Puta Mili
    El Jueves y la Puta Mili

    There is no public record or evidence to suggest that Martyn Rhisiart Jones is antisemitic. In fact, his writings often explicitly condemn antisemitic tropes. However, he is a highly polarizing figure who frequently engages in fierce political debate, particularly regarding the Israeli-Palestinian conflict, which is likely where the question stems from.

    As a data architect and the self-appointed “Data Shouterer-in-Chief” at Good Strategy, Jones is known for a “no-holds-barred” writing style that he applies equally to technology hype and global politics. Here is a breakdown of the context surrounding his views:

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  • CONSIDER THIS: Decoding the Vibe Coders: The Illusion of Tech Knowledge

    CONSIDER THIS: Decoding the Vibe Coders: The Illusion of Tech Knowledge

    Madrid, Tuesday 5th May 2026

    (The scene opens on a dimly lit stage. ALFIE SWEARY stomps out, wearing a suit two sizes too small, sweating profusely. He is shouting.)

    ALFIE SWEARY: ALRIGHT! SETTLE DOWN, YOU BUNCH OF SYCOPHANTIC MIDDLE-MANAGEMENT YOGURT-KNITTERS!

    I’ve just been reading LinkedIn. Or as I call it, “The Digital Dementors’ Circle Jerk.” And I came across a post by a man called Barnaby Muck. A “Business Futurist.” What a job that is, eh? “Business Futurist.” It’s what you tell the police you are when they find you lurking outside a Dixon’s at 3 AM with a soldering iron and a look of existential dread!

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  • IT’S POLITICS: The Dahiyeh Dividend: Inside the Desperate, High-Octane Grift of 2026 Hasbara

    IT’S POLITICS: The Dahiyeh Dividend: Inside the Desperate, High-Octane Grift of 2026 Hasbara

    New York, Monday 4th May 2026

    Listen, you have to admire the sheer, unadulterated gall of it. We are currently witnessing a masterclass in what I like to call “Moral Liquidity Arbitrage.” The Hasbara machine hasn’t just been ratcheted up; it’s been fitted with a nitro-boosted, AI-driven engine and launched into a brick wall of reality at two hundred miles an hour.

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  • CONSIDER THIS: The Prompt-Engineered: Prophet: Banal Merde and the Great AI Career Protection Racket

    CONSIDER THIS: The Prompt-Engineered: Prophet: Banal Merde and the Great AI Career Protection Racket

    Madrid, Sunday 2nd May 2026

    Listen, before we start, let’s just take a moment to look at the word “Futurist.” What is a “Futurist”? In the old days, a futurist was a mentalist in a silver jumpsuit who thought we’d all be eating pill-form roast dinners while commuting to a moon colony via jetpack. Now, it’s just a title for a man in a sharp suit who’s managed to monetise the act of stating the fucking obvious with the hollow conviction of a cult leader selling “ascension” for forty quid a month.

    And here he is. Banal Merde. A man who looks like he was synthesized in a lab from the DNA of a LinkedIn “Top Voice” and a wet cardboard box.

    His latest piece of career-advice-slop, “The New AI Career Divide,” is the kind of breathless, sycophantic corporate fan-fiction that makes you want to go and live in a cave and communicate only through the medium of throwing stones at consultants.

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  • SATURDAY GIG: The Great Transformation Race  – 2026/05/02

    SATURDAY GIG: The Great Transformation Race – 2026/05/02

    Madrid, Saturday 2nd May 2026

    Large vintage film reel on a beach with a digital wave and futuristic city skyline.
    A vintage film reel rests on a beach as a digital wave crashes before a futuristic city skyline under the aurora borealis.

    SATURDAY: The Great Transformation Race (Or: How I Learned to Stop Worrying and Love the Vapid LinkedIn Word-Salad of the Techno-Toffs)

    I was reading LinkedIn the other day. I know. I know. It’s a cry for help. LinkedIn is the only place on the internet where people talk like they’ve been lobotomised by a McKinsey PowerPoint presentation and then fed through a shredder. It’s a digital business park where everyone is wearing an invisible lanyard and shouting “Synergy!” at a pigeon.

    And there he was. Bernice Carr. The Bernice Carr. A man whose job title, “Strategic Business & Technology Advisor,” is basically Latin for “I possess a library of blasers and a subscription to ChatGPT, and I will use both to make you feel slightly anxious about things that don’t exist.”

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  • Francesca Albanese y el Tuit de Danon: Un Análisis Profundo

    Francesca Albanese y el Tuit de Danon: Un Análisis Profundo

    El Jueves y la Puta Mili
    El Jueves y la Puta Mili

    Crítica del tuit de Danny Danon sobre Francesca Albanese

    Danny Danon, embajador de Israel ante la ONU y político del Likud conocido por su postura intransigente respecto a Palestina (por ejemplo, abogando por la anexión de Cisjordania y rechazando la solución de dos Estados), tuiteó el 20 de diciembre de 2025 acusando a la relatora especial de la ONU, Francesca Albanese, de usar su cargo para “difundir mentiras antisemitas y propaganda terrorista”, al tiempo que se burlaba de su reciente nominación al Premio Nobel de la Paz, comparándola con premiar a Hamás por derechos humanos. Esto demuestra un patrón en sus ataques contra ella. En octubre de 2025, la llamó “bruja” tras su informe sobre el genocidio en Gaza. El tuit se presenta como una defensa contra la parcialidad. Es un ejemplo de “hasbara”, la diplomacia pública israelí que a menudo prioriza el control de la narrativa sobre el compromiso sustantivo. Esto ocurre especialmente en medio de las constantes críticas a Gaza.

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  • El Significado Actual del 1 de Mayo en la Era Digital

    El Significado Actual del 1 de Mayo en la Era Digital

    Madrid, Viernes 1 de May de 2026

    La llegada del 1 de mayo, Día Internacional de los Trabajadores, suele verse a través de la lente nostálgica del industrialismo del siglo XIX: polvo de carbón, silbatos de vapor y el traqueteo de la máquina de hilar. Sin embargo, considerar el Día del Trabajo como una reliquia de la era manufacturera es cometer un grave error antropológico y estratégico.

    Para la “clase del conocimiento” moderna, esos arquitectos de algoritmos, gestores de datos y guardianes de la información, el 1 de mayo no es una curiosidad histórica. Es un espejo. Celebrarlo es reconocer que, si bien nuestras herramientas han pasado de lo físico a lo metafísico, la dinámica estructural del poder, el agotamiento y el deber cívico permanece inalterable.

    Aquí hay diez razones por las que quienes trabajan con bits y bytes deberían recuperar el espíritu del Primero de Mayo.

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  • Reclaiming May Day: The New Knowledge Economy

    Reclaiming May Day: The New Knowledge Economy

    Madrid, Friday 1st May 2026

    The arrival of May 1st, International Workers’ Day, is often framed through the sepia-toned lens of 19th-century industrialism: coal dust, steam whistles, and the clatter of the Spinning Jenny. Yet, to view Labour Day as a relic of the manufacturing age is to commit a grave anthropological and strategic error.

    For the modern “knowledge class”, those architects of algorithms, curators of data, and high priests of information, May 1st is not a historical curiosity. It is a mirror. To celebrate it is to acknowledge that while our tools have shifted from the physical to the metaphysical, the structural dynamics of power, exhaustion, and civic duty remain unchanged.

    Here are ten reasons why those who trade in bits and bytes should reclaim the spirit of May Day.

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