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Author Archives: Martyn Rhisiart Jones

Understanding Social Media Dynamics in Conflict

05 Wednesday Nov 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain., professionalism, Strategy, structured intellectual capital

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gaza, hamas, israel, palestine, Politics

Sir Afilonius Rex

Malvern, PA 5th November 2025

You asked:

Why are so many social media supporters of Israel and Hamas so evil, amoral, depraved and degenerate?

I said:

The perception that supporters of both Israel and Hamas on social media are widespread. They are viewed as disproportionately “evil, amoral, depraved, and degenerate.” However, it is not evidence of inherent moral rot in either group. This view results from the dynamics of social media. It also stems from human behaviour in polarised, high-stakes conflicts. It’s a predictable outcome of how social media works and how humans behave in polarised, high-stakes conflicts. Here’s a clear, non-partisan breakdown.

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STRAIGHT TALK: Bulls*** at the Data Lakehouse – Revisited

02 Sunday Nov 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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AI, Artificial Intelligence, cloud, power-bi, technology

Martyn Rhisiart Jones

Spain, 2nd November 2025

And So It Begins

Five years ago, I wrote a piece called Bullshit at the Data Lakehouse, which caused quite a bit of a stir on social media, so I’m taking this opportunity to revisit it and revise it and to offer it as a historical reference with ramifications for today and the future.

My piece began in this spirit and then progressed rapidly.

Move over, big data hubris, data mesh revisionism, and data lake stupidity, there’s a newer, thicker and far bigger arsehole on the block. And it goes by the unbelievably idiotic name of data lakehouse. It is being hailed as a new paradigm, but in reality, it is a naive, dishonest, and disruptive fraud. So what’s occurring?

The gutter-snipes, hustlers and useless pundits who failed to make big data and data lakes the success of the 2010s have set their vulture-eyed sights on data warehousing. It’s not smart, it is not funny, and it does no one any service.

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Debunking AI Myths: Quotes That Inspire Critical Thinking

02 Sunday Nov 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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AI, Artificial Intelligence, chatgpt, technology, writing

Martyn Rhisiart Jones

2nd November 2025

A Random Walk Down AI Street

Suppose you enjoy, abhor or are simply bored with the massive surfeit of hype surrounding degenerative AI. In that case, you might just hate these less-than-faithful quotes as well.

If you enjoy one or two of the quotes, well, then that’s an acceptable bonus too.

So, to begin at the beginning…

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Twelve Amazing Generative AI Terms You Should Know

02 Sunday Nov 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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AI, Artificial Intelligence, chatgpt, llm, technology

Martyn Jones and Celine de Santiago

Madrid, Spain – 2nd November 2025

Intro

The world of generative AI is full of definitions, terms, buzzwords and monikers. Here are the definitions for twelve of the most important, pertinent and impressive terms found in the fantastic, exciting and revolutionary field. Enjoy the ride!

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HOW NOT TO: 10 Amazing Hacks to Dominate AI

01 Saturday Nov 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ 1 Comment

Tags

1, 10, 2, 3, 4, 5, 6, 7, 8, 9, AI, Artificial Intelligence, chatgpt, llm, technology

Sir Afilonius Rex

Manhattan, New York, USA

1st November 2025

Inspired by conversations with Selina AItana Goya

Move over, data scientists, those earnest souls hunched over Jupyter notebooks, nursing lukewarm flat whites and dreaming of p-values. The new aristocrats of the algorithm have arrived, and they speak in barely audible breaths. Whispering AI specialists, the hushed virtuosos who coax meaning from murmurs, have quietly annexed the crown once worn by the “sexiest job of the 21st century”. (Apologies to Harvard Business Review; even the sexiest jobs suffer from inflationary pressures.)These soft-spoken savants are not merely surviving the generative-AI rollercoaster; they are redesigning the ride, adding velvet restraints and mood lighting. To avoid being flung into the souvenir shop of obsolescence, you must master ten career-extending hacks. Consider them the conversational equivalent of whispering sweet nothings into a supercomputer’s ear: intimate, precise, and oddly lucrative.

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STRAIGHT TALK: Bullshit Your Way in AI: The Joys of Grifting the Algorithmic Age

27 Monday Oct 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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AgenticAI, AI, Artificial Intelligence, chatgpt, DigitalTransformation, FutureOfBullshit, GenerativeAI, SyntheticAuthenticity, technology, ThoughtLeadership, writing

Martyn Rhisiart Jones

27th October 2025

Galicia, Spain, European Union

Every age has its prophets. The Victorians had their mesmerists, the 1990s had their dot-com futurists, the 2000s had our wacky and dishonest Big Data clowns, and we — lucky us — have our AI influencers, the brave souls who can turn a prompt into a keynote, a hallucination into a business model, and a buzzword into a lifestyle.

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AI Will Make You Unstoppable

26 Sunday Oct 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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Tags

AI, AIInnovation, Artificial Intelligence, chatgpt, DigitalHumanPotential, FutureOfPerformance, GenerativeAI, PersonalGrowth, technology, writing

Barnice Mucko, Sir Afilonius Rex, Klammy Hans Sauerbraten.

“AI will make you unstoppable” voice — intentionally sycophantic and self-serious…


💫 How Generative AI Can Make You the Best Version of Yourself (Yes, Even There)

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Amazingly Attractive AI Obscenity

26 Sunday Oct 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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AI, AIInnovation, Artificial Intelligence, chatgpt, DigitalTransformation, FutureOfWork, GenerativeAI, SyntheticMedia, technology, UnrealEconomy, writing

By Barnice Blaar, Gretel Grumbleguts and Nifan Farc.

🚀 The Generative AI Revolution: The Future Is Unreal — Literally!

Every so often, a technology comes along that completely reshapes how we work, create, and imagine. Just a few years ago, “artificial intelligence” sounded like something out of a sci-fi movie. Today, Generative AI isn’t just a buzzword — it’s the most transformative force of our time.

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Unlocking Data Insights with Martyn Jones

13 Monday Oct 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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AI, Business, digital-marketing, Marketing, writing

Martyn Richard Jones is primarily known as a strategist. He is also a consultant and author. His expertise lies in the fields of data and information architecture. Additionally, he is involved in business strategy and Artificial Intelligence (AI).

Here is a summary of the public perception and professional profile:

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DELE C2 – Diploma in Spanish

13 Monday Oct 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ 3 Comments

Tags

CERVANTES, DELE, DELEC2, SPANISH

For those who didn’t know, I have been awarded the DELE C2 diploma in Spanish by the Cervantes Institute.

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My Books – 3rd August 2025

03 Sunday Aug 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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MY BOOKS. FROM ME. TO YOU.

Bandoxa: A Celtic Journey – First Chapters

Bandoxa: A Celtic Journey – First Chapters
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Martyn’s Books: Explore Cultural Journeys

29 Tuesday Jul 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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Books with influence

My big, blue and beautiful books.

Welcom to the world of Martyn’s books. Martyn Jones, Martyn de Tours and Martyn Bey, a literary trinity. These are my books. Buy. Read. Share. Enjoy!

Especially, enjoy!

My books featured here are:

Bandoxa: A Celtic Journey

Building Insight

Celtic Domination

Come In Pink

F*CK DATA MESH

Galés.com

Good Leader/Bad Leader

Head Over Heels

Laughing @ Data.Com

Make Analytics Great Again

Revealing Wealth

The Data Dialogues

The End of Honour

The Philosopher’s Dog

First Impressions

The Good Data Bible

The goodstrat.com Reader

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Exploring Purpose: Insights from Rabbi Leo Azul

09 Wednesday Jul 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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Tags

bible, christianity, faith, god, jesus

Martyn de Tours

A Preordained Destiny

BBC News: We are here today with Rabbi Leo Azul, the spiritual adviser to Martyn de Tours. Can you tell us a lottle about your relationship with the author?

Rabbi Leo Azul: A “lottle“?

BBC News: [Correcting the tiny mistake.] A little. Can you tell us a little about your relationship with the author?

Rabbi Leo Azul: A lottle here, a shmottle there! Who cares? Just don’t let it take centre stage.

BBC News: So, you are his adviser and confidant, right?

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The Living Legacy of the Celts Revealed

19 Thursday Jun 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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Tags

celtic, celtic drama novel, celtic literature, halloween, history, new celtic literature, pagan, spirituality

Step into the world of the Celts. Their identity stretches far beyond maps and borders. It weaves together a tapestry of shared traditions, vibrant cultures, and timeless stories. This chapter invites readers on a journey through the essence of Celtic identity. It is not just a matter of geography. It is a living, breathing cultural legacy. This legacy has evolved over thousands of years. A common thread unites these places. You are in the misty hills of Ireland. It is the rugged coasts of Scotland. It is even the green valleys of Wales. The windswept shores of Brittany and Cornwall also share this unity. It is a deep-rooted sense of belonging to something ancient, magical, and enduring.

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Exploring Celtic Influences in Modern Science and Culture

18 Wednesday Jun 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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Contents

Copyright.

Dedication.

Contents.

Introduction.

The Back Story.

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Agenda 2030 and CREM

16 Friday May 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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Tags

agenda-2030, building-insight, corporate-real-estate, cre, energy-efficiency, environment, renewable-energy, sustainability, technology

There are no passengers on spaceship earth. We are all crew.

Marshall McLuhan

The 2030 Agenda, officially known as the 2030 Agenda for Sustainable Development, is a global framework adopted by all United Nations member states in September 2015. It aims to address the most pressing global challenges and promote sustainable development by 2030. The agenda is based on 17 Sustainable Development Goals (SDGs) and 169 specific targets and covers three key dimensions: economic growth, social inclusion, and environmental protection.

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The Awkward Squad: Questioning Conventional Wisdom

14 Wednesday May 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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Tags

AI, data, faith, life, mental-health, technology, writing

Full-Private Number-One in the Awkward Squad of the rank and file of life was Sloppy, and yet had his glimmering notions of standing true to the Colours.

Charles Dickens, Our Mutual Friend

I am a sceptic, part of the awkward squad of troublemakers.

  • The awkward squad consists of people who ask questions and who won’t stop asking until they arrive at the crux of the matter.
  • The awkward squad won’t take bullshit for an answer.
  • The awkward squad are unquestioningly not pre-programmed to follow specific paths.
  • The awkward squad will speak truth to power.
  • The awkward squad will question everything.

Such as, “What the hell is that all about?”

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Debunking Common Myths About Data

14 Wednesday May 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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Tags

AI, Artificial Intelligence, data science, machine learning, technology

Martyn Richard Jones, Galicia, 14th May 2025.

I’m feeling generous, so I would like to introduce you to my top eight list of foolish things that people say about data.

I think that data does have a role to play in some businesses. I also believe that some of the basic distributed file store and text search technologies used in data can be usefully employed, in non-traditional indexing, counting and correlation. However, there is an awful lot of nonsense said and written about data.

So, onwards and upwards.

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Lassie Does Data

14 Wednesday May 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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Tags

family, fiction, movies, pets, writing

Martyn Richard Jones, Galicia, 14th May 2025.

Lassie Does Data

Remember that old story about Lassie, the Yorkshire collie dog?

And, how Lassie would run across the Scottish highlands, lowlands and Yorkshire moors.

Aww, wasn’t she so cute?

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Curious AI Quotes

14 Wednesday May 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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AI, Artificial Intelligence, chatgpt, technology, writing

Curious AI Quotes

Martyn Richard Jones, Galicia, 14 May 2025

Amid artificial intelligence’s clamour, the discourse ranges from the delightfully absurd to the soberingly wise. Here are some of the most outlandish and refreshingly grounded reflections on AI from voices across the spectrum.

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Timeless Tracks: Songs That Still Resonate

13 Tuesday May 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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Martyn Jones, 14 May 2025

These are some of my favourite songs from the last few decades.

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The Case for a Global Wealth Registry: Transparency Matters

23 Wednesday Apr 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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Tags

data, Economics, economy, finance, information, knowledge, News, Politics, social-justice, Tax evasion, tax-haven, taxation, wisdom, world-asset-register

Martyn Richard Jones, A Coruña, 22nd April 2025 – Buy Revealing Wealth

Introduction

If anything, taxes for the lower and middle class and maybe even the upper-middle class should even probably be cut further. But I think that people at the high end – people like myself – should be paying a lot more in taxes. We have it better than we’ve ever had it.

Warren Buffett[1]

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The Role of Statisticians in the Age of Data Science

17 Thursday Apr 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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Tags

Artificial Intelligence, Big Data, data, machine learning, science, statistics, writing

Did data and AI kill the statistician?

Without a grounding in statistics, a Data Scientist is a Data Lab Assistant.

Martyn Jones

Hold this thought: There are big lies, damn big lies and data science with an AI chaser.

Statistics is a science, and some would argue that it is one of the oldest sciences.

Statistics can be traced back to the days of Augustus Caesar. He was a statesman, military leader, and the first emperor of the Roman Empire. Some set its provenance even earlier.

Indeed, suppose we accept that censuses are a part of statistics. In that case, we can trace history back to the Chinese Han Dynasty (2 AD). We can also consider the Egyptians (2,500 BC) and the Babylonians (4,000 BC).

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Building Insight

10 Thursday Apr 2025

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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Tags

finance, investing, investment, passive-income, real-estate

Building Insight

BUY FROM AMAZON – IT’S A STEAL!

Structure is one of the life-support systems in a building. Only design decisions concerning fire have equally grave implications. People die from errors in structural design. The design of structures is personally enjoyable, visually and technically significant, and professionally satisfying; however, it will always be a deadly serious business. It has life-and-death consequences.[1]

Welcome to the world of corporate real estate management and advanced analytical insight. This is a book about building perception into a part of business that touches everything. Yes, it really is that big.

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  • Three suited men conversing on a rooftop overlooking a city under construction
    La revuelta por la vivienda en España: el audaz enfrentamiento de Sánchez con la derechaSeptember 30, 2026
    La arriesgada apuesta de Sánchez: Por qué la crisis de la vivienda en España podría destrozar a la oposición Por Martyn Rhisiart Jones, nuestro corresponsal político sénior Si quieres entender por qué la política española parece estar constantemente al borde del colapso, pasea por cualquier barrio residencial de Madrid, Barcelona, ​​Santiago de Compostela o Málaga. …

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  • Three suited men conversing on a rooftop overlooking a city under construction
    Spain’s Housing Revolt: Sánchez’s Daring Showdown With the RightSeptember 30, 2026
    Sánchez’s High-Stakes Gamble: Why Spain’s Housing Crisis Could Shatter the Opposition By Martyn Rhisiart Jones, Our Senior Political Correspondent If you want to understand why Spanish politics feels so persistently on the verge of a nervous breakdown, wander through any residential district in Madrid, Barcelona, Santiago de Compostela, or Málaga. High above the tree-lined avenues, …

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  • People using devices beneath a cloud network; sign reads “THE GOOD STRAT BLOG.”
    How Green Was My Data?September 29, 2026
    The digital era has led to an exponential increase in data generation, often disregarded for its environmental impact. Despite celebrating technological advances, we overlook the significant energy consumption required to support our online activities. As we confront a climate crisis, it's vital to question the sustainability of our data practices and recognise their true ecological cost.

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  • People using devices beneath a cloud network; sign reads “THE GOOD STRAT BLOG.”
    Why Smart Leaders Trust Both Data Analytics and Gut InstinctSeptember 28, 2026
    Modern businesses must blend analytics with intuition to anticipate changes and mitigate risks. Historical superstitions parallel the value of data insights, which, like omens, can signal emerging trends. Leveraging human experience with data analysis enhances decision-making, helping organisations recognise warning signs and optimise strategies for better outcomes.

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  • Blame the Data!September 27, 2026
    If in Doubt, Blame ‘Data Quality’ Author: Martyn Rhisiart Jones – Date published: 27th September 2026 Web site: martyn.es – Facebook: Good Strat – LinkedIn Group: The Big Data Contrarians It doesn’t matter what you’re trying to build, what grand architectural strategy you’ve pitched to the board, or whether you even know what you’re doing …

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  • A satirical editorial illustration for an article titled “Toy Drones, Roomba Tanks and the Farce of Planet Zog’s War Tech”: a ridiculous futuristic military exhibition featuring tiny toy-like quadcopter drones, a heavily armored Roomba-style tank, oversized laser pointers, and comically serious alien officers from Planet Zog. Witty political cartoon tone, richly detailed, cinematic composition, no readable text, no logos.
    Toy Drones, Roomba Tanks and the Farce of Planet Zog’s War TechSeptember 25, 2026
    Author: Martyn Rhisiart Jones Published: 20th September 2026 Oza-Cesuras, Spain How Toy Helicopters, Roomba Tanks, and Glorified Spreadsheets Are Saving the Army of Planet Zog By Barnaby Mugg, Professional Hot-Air Vendor and Thought-Leader Extraordinary Summary The High Command of Planet Zog’s Armed Forces is embarking on another dazzlingly expensive rebranding exercise. Having watched too many …

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  • La revuelta por la vivienda en España: el audaz enfrentamiento de Sánchez con la derecha

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