Structure is one of the life-support systems in a building. Only design decisions concerning fire have equally grave implications. People die from errors in structural design. The design of structures is personally enjoyable, visually and technically significant, and professionally satisfying; however, it will always be a deadly serious business. It has life-and-death consequences.[1]
Welcome to the world of corporate real estate management and advanced analytical insight. This is a book about building perception into a part of business that touches everything. Yes, it really is that big.
Martyn Richard Jones, Santiago de Compostela, 19th January 2025.
Corporate real estate is the real property held or used by a business enterprise or organisation for its own operational purposes. A corporate real estate portfolio typically includes a corporate headquarters and a number of branch offices, and perhaps also various manufacturing and retail sites.
Corporate real estate may also describe the functional practice, department, or profession that is concerned with the planning, acquisition, design, construction/fit-up, management, and administration of real property on behalf of a company.
Generally, corporate real estate professionals approach the real estate market from the owner-occupant perspective, both leased or the buy-side, primarily demand perspective, similar to corporate purchasing or procurement. As such, they seek to contain costs, and may benefit from economic environments that are described by most as “weak”.
Consider this: Corporate real estate analytics (CRE Analytics) involves the use of data analysis and technology to optimize the management, performance, and strategy of a company’s real estate assets. This approach leverages various tools, metrics, and data sources to improve decision making in areas such as property acquisition, leasing, space utilisation, and portfolio management.
