• Home
  • About
  • The Good Strategy Blog
  • Strategy
    • Data Warehousing
    • Ask Martyn
  • MARTYN
    • MARTYN’S MUSIC
    • Must-Read Books from Martyn
    • PODCASTS
    • MARTYN.ES

GOOD STRATEGY

GOOD STRATEGY

Author Archives: Martyn Jones

LEARN: Top Things You Can Learn From GOODSTRAT.COM

08 Sun Mar 2026

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment


The Editorial Team

Here are the most important lessons you can learn from goodstrat.com. These are distilled from the site’s essays, blog posts, and strategic frameworks around data, governance, and technology.


Continue reading →

Revealing Wealth: A Blueprint for Financial Transparency – Book Review

08 Sun Mar 2026

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

AI, Artificial Intelligence, Business, finance, Marketing, science, social media, technology, trump


By Samantha Sterling Parker, Spanish FT Weekend

Madrid, Monday 9th March 2026

To say that Martyn Jones’s Revealing Wealth is merely a book about tax evasion is like saying the Large Hadron Collider is just a fancy pipe. This is a manifesto for a digital revolution, a technical blueprint for global equity, and a provocative call to arms that arrives just as the old financial order begins to crack.

Below is a look at this seminal work through three distinct editorial lenses.

Continue reading →

IT’S POLITICS: Uncovering Tax Evasion: Insights from ‘Revealing Wealth’ – Book Review

08 Sun Mar 2026

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

AI, Artificial Intelligence, Business, finance, technology


By Samantha Sterling Parker, Long FT Weekend

Madrid, Monday 9th March 2026

Book Review: Revealing Wealth: Combatting Tax Evasion with Data, Political Will and Technology by Martyn Jones

In an age defined by algorithms, trillion-dollar tech companies, and data flowing across borders at the speed of light, one of the oldest problems in civilisation persists: how the wealthy avoid paying their share of tax. In Revealing Wealth, Martyn Jones argues that the real scandal is not simply that tax evasion exists, but that in a data-rich world we still allow it to thrive.

Continue reading →

Revealing Wealth: A Data-Driven Crusade Against Tax Evasion – Book Review

08 Sun Mar 2026

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment


By Melanie Rodham Jenkins

Reviewed by Afilonius Rex, for FT Weekend

Madrid, Monday 9th March 2026

In an era when wealth inequality feels like an intractable virus, Martyn Jones’s Revealing Wealth: Combatting Tax Evasion with Data, Political Will and Technology arrives as a potent antidote – or at least a blueprint for one. Published in 2025, this ambitious tome blends technical savvy with moral urgency, proposing a global “World Asset Register” (WAR) to unmask hidden fortunes. Jones, a data architecture veteran once hailed as one of the world’s top information experts, teams up with his alter ego, Afilonius Rex – a pseudonym for a collective of contrarian thinkers – to argue that technology can pierce the veil of offshore secrecy. But as Gillian Tett might observe, drawing from her anthropological lens on finance, this isn’t just about algorithms and databases; it’s about the cultural rituals of power, where the ultra-rich perform elaborate dances to evade civic duty, leaving the rest of us footing the bill.

Continue reading →

IT’S POLITICS: Echoes from the Past: Historical Voices on Trump, MAGA, and the Shadow Over the West

08 Sun Mar 2026

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment


Martyn Rhisiart Jones

Madrid, Sunday 7th March 2026

History has a peculiar habit of clearing its throat at inconvenient moments. Unfortunately, the present tends to respond by turning up the volume on cable news.

In an age where political discourse is conducted through rallies, retweets, and the occasional midnight proclamation on social media, one cannot help but wonder what the great minds of earlier centuries might make of it all. The phenomenon surrounding Donald Trump and the rallying cry of Make America Great Again (MAGA) has spilt far beyond the borders of the United States, casting a long and argumentative shadow across Europe and the broader international order. Nationalism, isolationism, suspicion of alliances, and the rhetorical targeting of those deemed “other” are hardly new ideas, but like vintage fashions and bad moustaches, they have returned with startling enthusiasm.

Continue reading →

IT’S POLITICS: Trump’s Digital Assault on Europe

08 Sun Mar 2026

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment


Trump’s Digital Assault: How the Far-Right Weaponises Social Media to Wage War on Europe and Democracy

By Elena Vasquez

The Guardian Angle, 9 March 2026

In the shadow of Trump’s second term, a toxic alliance between far-right extremism and social media algorithms is accelerating the erosion of democracy, not just in America, but across Europe. As recent analyses reveal, this isn’t mere happenstance; it’s a calculated siege on rational discourse, institutional trust, and transatlantic solidarity. Drawing from three incisive critiques on social media’s suppression of intellectual rigour, the extreme right’s manipulative tactics online, and Trump’s undeclared economic and military aggression against Europe, we can forge a clear antithesis to the far-right’s “free speech” facade and synthesise a roadmap for resistance. The stakes? Nothing less than reclaiming democracy from digital vermin.

Continue reading →

IT’S POLITICS: Trump’s Undeclared War on Europe – Radio Debate

08 Sun Mar 2026

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment


Radio Debate: Trump’s Undeclared War on Europe

Martyn Jones (Moderator): Good evening, everyone, and thank you for joining this special extended edition of Global Echoes on March 8, 2026. Tonight, we’re taking a thorough, step-by-step look at what has come to be known as “Trump’s Undeclared War on Europe.” This isn’t hyperbole; it’s a phrase that’s gaining traction as we see the real-world fallout from recent U.S. actions. Just over a month ago, on January 3, U.S. forces launched Operation Absolute Resolve in Venezuela, capturing President Nicolás Maduro and his wife Cilia Flores in a dramatic raid on Caracas. They were flown to the U.S. to face charges related to narco-terrorism and drug trafficking. President Trump announced that the United States would essentially “run” Venezuela during a transition period, with Vice President Delcy Rodríguez stepping in as acting leader. Celebrations erupted in some places, protests in others, but the core issue seems tied to Venezuela’s vast oil reserves and giving American companies like Exxon and Chevron greater control.

Continue reading →

IT’S POLITICS: The Digital Assault on Europe

08 Sun Mar 2026

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

Donald Trump, extremists, fake-news, fascism, history, nazism, News, Politics


Sir Afilonius Rex, Martyn Jones and Lila de Alba

Kensington, Sunday 8th March 2026

The internet was supposed to be a glorious democratising force, connecting people, spreading ideas, and letting truth shine through. Instead, it has become a glittering weapon in the hands of the extreme right, twisting platforms into tools that erode rational thought, fair elections, and basic decency. This is no accident. It is a deliberate, sophisticated playbook designed to undermine democracy while hiding behind memes, outrage, and “free speech” rhetoric.

Here are ten key ways the far right manipulates social media to push anti-democratic behaviour, each one more insidious than the last.

Continue reading →

IT’S POLITICS: Social Media and the Vermin-Ridden Extreme Right-Wing War on Rational Thought, Democracy and Intellectual Rigour

07 Sat Mar 2026

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment


Martyn Rhisiart Jones

Madrid, Sunday 8th March 2026

The Algorithmic Silence: Why Serious Writing Disappears on Social Media

For much of the early internet era, there was a widespread belief that digital platforms would democratise public discourse. Anyone with a good idea, a well-written argument, or a compelling piece of criticism could reach an audience. Gatekeepers would fall away. Thoughtful debate would flourish.

Two decades later, that promise looks increasingly hollow.

Continue reading →

A Celtic Renaissance: Martyn de Tours’ Defiant Vision Against the Shadows of Extremism – Book Review

07 Sat Mar 2026

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

amoral, amorality, anxiety, art, asturias, authoritarian, bad-leader, beauty, blogg, book-review, books, britanny, brother, Business, celt, celtic, child-killers, coaching, cooking, cornwall, courage, Creativity, data architecture, Data governance, data management, data mesh, data-design, data-directions, data-mess, data-police, decency, degeneracy, degenerate, depraved, depravity, depression, domination, drawing, dreams, european-values, fascist, fiction, food, galicia, globalism, Good Strategy, good-leader, governance, head-of-state, health, history, honesty, honour, hubris, idiots, illustration, inspiration, ireland, isle-of-man, kiddy-fiddlers, leader, leadership, Liberal, lifestyle, LinkedIn, literature, maga, makeup, Management, manx, mental-health, nationalism, nazi, north-portugal, painting, photography, Poetry, policy, Politics, pro-war, profit-in-death, recipes, relationships, Scotland, short-stories, statesperson, stupidity, technology, the-data-of-data, the-end-of-honour, totalitarian, travel, vulgarity, Wales, writing, x


Celtic, European and Worldly

Lila de Alba, FT Weekend, New Jersey, Saturday, 7th March 2026

In an age when the airwaves hum with the discordant symphony of populist rage and algorithmic resentment, Martyn de Tours’ Celtic Domination: The Most Significant Influencers emerges not merely as a novel, but as a clarion call for the reclamation of decency in a fractured world. Published amid the lingering echoes of the MAGA era’s toxic legacy, this 428-page hybrid of thriller, manifesto, and philosophical pilgrimage invites readers into a labyrinth where Celtic heritage becomes a bulwark against the encroaching tides of authoritarianism and intellectual decay. De Tours, the pseudonym of the contrarian strategist Martyn Jones, a figure whose prolific output has long danced on the edges of strategy and speculation, crafts a narrative that is as lush as it is urgent, weaving personal introspection with a bold blueprint for collective renewal. It is a book that demands we confront the “dirty war” waged by the far right on the Enlightenment’s fragile gains, while proposing a democratic alternative rooted in plurality, equity, and environmental stewardship. In doing so, it stands as a testament to the enduring power of ideas in an era of manufactured ignorance.

Continue reading →
← Older posts
Newer posts →

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 645 other subscribers.

Top posts

  • SOCIAL MEDIA: X Is Dying In Europe: Here's Why - Revisited - 2026/02/16
  • X Is Dying In Europe: Here's Why
  • IT'S POLITICS: Brexit is Bullshit
  • Mobile Device Revolution: Five Trends for 2026
  • Big Data Robitussin - 2026 Version
  • Causal Analysis
  • CONSIDER THIS: Did Big Data Kill The Statistician? 2026
  • Yo! Professional networkers! BlankedOut Sucked
  • CONSIDER THIS: Top Countries Known for Arrogance and Ignorance
  • IT'S POLITICS: The Madness of Brexit

Recent Comments

Literbook's avatarLiterbook on GRIFTER’S CORNER: Is AI…
#writing's avatar#writing on GRIFTER’S CORNER: Is AI…
Literbook's avatarLiterbook on LE COIN DES ARNAQUEURS : L’imp…
#writing's avatar#writing on LE COIN DES ARNAQUEURS : L’imp…
#tech's avatar#tech on LE COIN DES ARNAQUEURS : L’imp…
Follow GOOD STRATEGY on WordPress.com

Meta

  • Create account
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.com

Names in the cloud

All Data Ask Martyn awareness Big Data Big Data 7s Big Data Analytics Business Intelligence business strategy Consider this dark data data architecture Data governance Data Lake data management data science Data Supply Framework Data Warehouse Data Warehousing Good Strat goodstrat Good Strategy Inform, educate and entertain. IT strategy Martyn Jones Martyn Richard Jones pig data Politics Strategy The Amazing Big Data Challenge The Big Data Contrarians

Recent articles

  • 2026 TRENDS: Transforming Finance with AI and Tokenization Apr 26, 2026
  • CONSIDER THIS: Is the Cognitive Engine a Real Threat or Just Hype? Apr 23, 2026
  • CONSIDER THIS: LinkedIn – 2026/04/09 Apr 9, 2026
  • Coco, el perro que superó a Wall Street Apr 8, 2026
  • CONSIDER THIS: The Industrial Revolution for People Who Wear Turtlenecks Apr 6, 2026
  • DATA WORLD: Data Architecture Lessons from Easter Apr 5, 2026
  • EM FOCO: Quem é Martyn Rhisiart Jones? Apr 5, 2026

Hours & Info

Spain
+34 692 376 698
martyn.jones@martyn.es
Lunch: 13:30pm - 14:30pm
Dinner: M-Th 20:00pm - 21:00pm, Fri-Sat:21:00pm - 22:00pm

The Stats

  • 123,137 hits

Meta

  • Create account
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.com
Log in

Hours & Info

Martyn Richard Jones
Madrid, Spain
+34 692 376 698
martyn.jones@martyn.es
10:00 - 17:00
Follow GOOD STRATEGY on WordPress.com
  • 2026 TRENDS: Transforming Finance with AI and Tokenization
  • CONSIDER THIS: Is the Cognitive Engine a Real Threat or Just Hype?
  • CONSIDER THIS: LinkedIn – 2026/04/09
  • Coco, el perro que superó a Wall Street
  • CONSIDER THIS: The Industrial Revolution for People Who Wear Turtlenecks

Top Good Strat Posts & Pages

  • SOCIAL MEDIA: X Is Dying In Europe: Here's Why - Revisited - 2026/02/16
  • Good Strategy: With Martyn Rhisiart Jones, Sir Afilonius Rex and Lila de Alba.
  • X Is Dying In Europe: Here's Why
  • IT'S POLITICS: Brexit is Bullshit
  • Mobile Device Revolution: Five Trends for 2026
  • Big Data Robitussin - 2026 Version
  • Causal Analysis
  • CONSIDER THIS: Did Big Data Kill The Statistician? 2026
  • Yo! Professional networkers! BlankedOut Sucked
  • CONSIDER THIS: Top Countries Known for Arrogance and Ignorance

Good strat tag cloud

AI Analytics art Artificial Intelligence bad-leader beauty Behavioural Economics Big Data blog book-review books Business Business Enablement business intelligence Business Management business strategy chatgpt cloud coaching Consider this Creativity data data architecture data management data mesh Data Warehouse decency digital-marketing Dogma enterprise data warehousing espanol fiction gaza good-leader goodstart good start Good Strat goodstrat Good Strategy history honesty honour information Information Technology inspiration israel IT Strategy jesus knowledge leader leadership lifestyle literature llm Management Marketing Martyn Jones Martyn Richard Jones mental-health News Organisational Autism palestine Philosophy photography poesia Poetry Politics relationships Strategy technology travel trump vulgarity Wales writing

Categories

  • accountability
  • advertising
  • agile
  • agile way of working
  • agile@scale
  • AI
  • All Data
  • Analytics
  • anthropology
  • Architecture
  • Artificial Intelligence
  • Ask Martyn
  • Assets
  • awareness
  • bad strategy
  • Banking
  • behaviour
  • Best principles
  • Big Data
  • Big Data 7s
  • Big Data Analytics
  • blockchain
  • Books with influence
  • Brexit
  • BS
  • business
  • Business Intelligence
  • business strategy
  • Cambriano
  • Cambridge Analytica
  • China
  • Climate Change
  • Cloud
  • code of conduct
  • Commercial Analytics
  • community
  • Condiser this
  • Conservative Party
  • consider
  • Consider this
  • Consultation
  • Creativity
  • Culture
  • dark data
  • data
  • data architecture
  • Data governance
  • data hub
  • Data Lake
  • data management
  • Data Mart
  • data mesh
  • data science
  • Data Supply Framework
  • Data Warehouse
  • Data Warehousing
  • deceit
  • deep learning
  • Democracy
  • digital transformation
  • Diplomacy
  • disinformation
  • Dogma
  • Duties
  • DW 3.0
  • ECM
  • Economics
  • EDW
  • England
  • enterprise content management
  • ethics
  • EU
  • Europe
  • European Union
  • Excellence
  • Excerpt
  • Executive
  • Extract
  • Federalism
  • films
  • Financial Industry
  • fraud
  • Freedoms
  • Globalisation
  • good start
  • Good Strat
  • Good Strategy
  • Good Strategy Radio
  • goodstart
  • goodstartegy
  • goodstrat
  • goostart
  • governance
  • hadoop
  • hdfs
  • HR
  • humour
  • India
  • influencers
  • Inform, educate and entertain.
  • informatio Supply Framework
  • information
  • Information Management
  • Information Supply Frameowrk
  • Information Supply Framework
  • Infotrends
  • Inmon
  • instruments
  • IoT
  • IT Circus
  • IT fraud
  • IT strategy
  • IT World
  • iterations
  • java
  • Knowledge
  • knowledge management
  • Labour Party
  • leadership
  • Leadership 7s
  • life
  • listening
  • literature
  • Love
  • LSE
  • machine learning
  • Management
  • market forces
  • Marketing
  • Marty does
  • Martyn does
  • Martyn Jones
  • Martyn Richard Jones
  • Masterclass
  • media
  • Memory lane
  • Methodology
  • nationalism
  • nine competitive forces
  • no limits
  • Northern Ireland
  • obituary
  • Obligations
  • offshore
  • Offshoring
  • operational
  • Outsourcing
  • Oxford
  • pain
  • Parliament
  • Peeves
  • Personal Integrity Key
  • Philosophy
  • pig data
  • PIK
  • PIR
  • Plaid Cymru
  • Planning
  • poem
  • poems
  • Poetry
  • Polemic
  • political science
  • Politics
  • pomo
  • postmodern
  • POTUS
  • PPE
  • Process
  • Professional Networking
  • professionalism
  • project management
  • Project to Excel
  • prose
  • public
  • Public Integrity Record
  • Quiz
  • Rant
  • Referendum
  • Remain
  • RIghts
  • Risk
  • Rivalry
  • romance
  • Russia
  • Ruth Davidson
  • Sales
  • satire
  • Scotland
  • Scottish National Party
  • scrum
  • sentiment analysis
  • SMILES
  • Snippet
  • SNP
  • Social
  • Social Media
  • Sociology
  • Spain
  • spoof
  • statistics
  • Stories
  • Strategy
  • structured intellectual capital
  • supply chain management
  • tactics
  • Tax avoidance
  • Tax evasion
  • TEAM
  • technology
  • The Amazing Big Data Challenge
  • The Big Data Contrarians
  • The Greens
  • The Guardian
  • The hidden wealth of nations
  • Trade
  • UK
  • Uncategorized
  • United Kingdom
  • USA
  • Valentine
  • Value
  • Wales
  • wisdom

Blog at WordPress.com.

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy
  • Subscribe Subscribed
    • GOOD STRATEGY
    • Join 143 other subscribers.
    • Already have a WordPress.com account? Log in now.
    • GOOD STRATEGY
    • Subscribe Subscribed
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar

Loading Comments...