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Author Archives: Martyn Jones

The Bad Data Bible

16 Wed Oct 2024

Posted by Martyn Jones in Inform, educate and entertain.

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Tags

bad-data-bible, data, film, information, knowledge, Poetry, relationships, the-big-data-contrarian, updates, writing


The Bad Data Bible

Narrator: How do you raise a data child to be a great, honest, committed data professional? That is the question.

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Mastering Data Language for Better Architecture

15 Tue Oct 2024

Posted by Martyn Jones in Inform, educate and entertain.

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Tags

Architecture, data, design, english, english-grammar, grammar, information, language, Management, writing


To know data, you must know the lingo

Narrator: To know data, you must know the grammar of data, information and knowledge. Depending on the language and its precision, accuracy, and richness, we will have a reasonable idea of approaching data and information modelling issues. To know data and information, you must understand the business well. People with a technical background and little or no business knowledge are often oblivious to their ignorance regarding business data and information. When you have a technician in the industry who doesn’t understand this, it’s a problem. If your technician is located thousands of kilometres from your company, it’s a disaster waiting to happen. Let’s listen to Pete and Dud wax lyrical about the importance of language and grammar.

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Understanding the Difference: Experts vs. Charlatans

14 Mon Oct 2024

Posted by Martyn Jones in Inform, educate and entertain.

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Tags

AI, blog, education, psychology, writing


Don’t trust the charlatans

Narrator: In past times of crisis, we depended more on who we considered to be experts. These days, rightly or wrongly, we have become more cynical about experts and their expert analysis and advice.

An old Russian proverb urges us “to trust and verify.”

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STRAIGHT TALK: How to Spot Bullshit: A Guide to Critical Thinking

14 Mon Oct 2024

Posted by Martyn Jones in Inform, educate and entertain.

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Tags

blog, bullshit, life, Politics, writing


Spotting bullshit

Martyn Jones, Cariño, 14th October 2024

Narrator:  Ladies and gentlemen, I give you the fabulous Mel Brooks.

Dole Officer: “Occupation?”

Citizen: “Standup-Philosopher!”

Dole Officer: “What?”

Citizen: “Standup Philosopher. I coalesce the vapours of human experience into a viable and logical comprehension.”

Dole Officer: “Oh! A bullshit artist!”

Continue reading →

STRAIGHT TALK: How to Spot Bullshit: A Guide to Evaluating Credibility

14 Mon Oct 2024

Posted by Martyn Jones in Inform, educate and entertain.

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Tags

blog, bullshit, life, research, technology, writing


Spotting bullshit

Martyn Jones, The Data Contrarian, Cariño, Monday 14th October 2024.

Narrator:  Ladies and gentlemen, I give you the fabulous Mel Brooks.

Dole Officer: “Occupation?”

Citizen: “Standup-Philosopher!”

Dole Officer: “What?”

Citizen: “Standup Philosopher. I coalesce the vapours of human experience into a viable and logical comprehension.”

Continue reading →

Is Data Warehousing Truly Iterative and Agile?

10 Thu Oct 2024

Posted by Martyn Jones in Inform, educate and entertain.

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Tags

Business, logistics, supply chain management, technology, warehousing


Data warehousing eschews iterative development?

Martyn Jones, Santander, 10th October 2024

Narrator: The development method for data warehousing, whether following Inmon or Kimball, has always been iterative with apparent aspects of self-service, agility, rapid development and end-user development.  

Dud: We always built data warehouses iteratively, didn’t we, Pete?

Pete: Yes, that’s right, Dud. Iterations are delivered in increments. Small enough to be quickly deliverable. Large enough to be significant to the business.

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Understanding Minimum Viable Products in Data Warehousing

10 Thu Oct 2024

Posted by Martyn Jones in Inform, educate and entertain.

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Tags

Business, entrepreneurship, innovation, mvp, product-management


Minimum viable data warehousing?

Martyn Jones, Santoña, 10th October 2024.

Narrator: Do minimum viable and acceptable products exist in data warehousing? That’s the question.

Continue reading →

Why Data Warehousing Isn’t Just About Technology

06 Sun Oct 2024

Posted by Martyn Jones in Inform, educate and entertain.

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Data warehousing is just about technology?

Dud: Why do some jokers claim data warehousing is just about technology?

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Rethinking Data Warehousing and Team Collaboration

04 Fri Oct 2024

Posted by Martyn Jones in Inform, educate and entertain.

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Tags

AI, Artificial Intelligence, data science, data-engineering, technology


Data Warehousing means monolithic and siloed teams?

“Great things in business are never done by one person;

they’re done by a team of people.”

Steve Jobs

Martyn Richard Jones, Tours, 4th October 2024

Narrator: There is a widespread belief amongst the know-it-all crowd that data warehousing and business intelligence necessarily mean monolithic and siloed teams. And that the only way of moving away from such team organisations is to kill off data warehousing. But is this really a rational, coherent, and cohesive approach, as some people say it is? Or is it destructive stupidity born out of conceit, ignorance, and arrogance?

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Can Agile Methods Win a War?

03 Thu Oct 2024

Posted by Martyn Jones in Inform, educate and entertain.

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Tags

agile, leadership, project management, scrum, war


Martyn Richard Jones

“Logistics is all of war-making, except shooting the guns, releasing the bombs, and firing the torpedoes.”

ADM Lynde D. McCormick, USN

Martyn Richard Jones, Córdoba, 3rd October 2024

Narrator: Here is a billion-dollar question: Can Agile-to-Scale be effectively used to fight a war, a regional conflict, or a global existential threat?

Continue reading →
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  • SOCIAL MEDIA: X Is Dying In Europe: Here's Why - Revisited - 2026/02/16
  • ABOUT THE GEEZER: Martyn Rhisiart Jones
  • CONSIDER THIS: Top Countries Known for Arrogance and Ignorance
  • The Comeback of Ontology in AI: Why It Matters - 2026/01/21
  • Embrace the AI Swarm: Your Business's Digital Survival Guide
  • X Is Dying In Europe: Here's Why
  • IT'S POLITICS: The Conceit of Remainers: The Brexit Boloney Continues
  • The Hadoop Honeymoon is Over
  • Who's afraid of the Big Data Contrarians? Here's 500 reasons not to be
  • DATA WORLD: Requirements - Building the Data Warehouse - Part I

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Recent articles

  • ABOUT THE GEEZER: Martyn Rhisiart Jones Apr 30, 2026
  • Embrace the AI Swarm: Your Business’s Digital Survival Guide Apr 29, 2026
  • 2026 TRENDS: Transforming Finance with AI and Tokenization Apr 26, 2026
  • CONSIDER THIS: Is the Cognitive Engine a Real Threat or Just Hype? Apr 23, 2026
  • CONSIDER THIS: LinkedIn – 2026/04/09 Apr 9, 2026
  • Coco, el perro que superó a Wall Street Apr 8, 2026
  • CONSIDER THIS: The Industrial Revolution for People Who Wear Turtlenecks Apr 6, 2026

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Spain
+34 692 376 698
martyn.jones@martyn.es
Lunch: 13:30pm - 14:30pm
Dinner: M-Th 20:00pm - 21:00pm, Fri-Sat:21:00pm - 22:00pm

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Martyn Richard Jones
Madrid, Spain
+34 692 376 698
martyn.jones@martyn.es
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Follow GOOD STRATEGY on WordPress.com
  • ABOUT THE GEEZER: Martyn Rhisiart Jones
  • Embrace the AI Swarm: Your Business’s Digital Survival Guide
  • 2026 TRENDS: Transforming Finance with AI and Tokenization
  • CONSIDER THIS: Is the Cognitive Engine a Real Threat or Just Hype?
  • CONSIDER THIS: LinkedIn – 2026/04/09

Top Good Strat Posts & Pages

  • SOCIAL MEDIA: X Is Dying In Europe: Here's Why - Revisited - 2026/02/16
  • Good Strategy: With Martyn Rhisiart Jones, Sir Afilonius Rex and Lila de Alba.
  • ABOUT THE GEEZER: Martyn Rhisiart Jones
  • CONSIDER THIS: Top Countries Known for Arrogance and Ignorance
  • The Comeback of Ontology in AI: Why It Matters - 2026/01/21
  • Embrace the AI Swarm: Your Business's Digital Survival Guide
  • X Is Dying In Europe: Here's Why
  • IT'S POLITICS: The Conceit of Remainers: The Brexit Boloney Continues
  • The Hadoop Honeymoon is Over
  • Who's afraid of the Big Data Contrarians? Here's 500 reasons not to be

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