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Author Archives: Martyn Jones

Adopt These Top 5 Business Trends for 2026 or Else

08 Mon Dec 2025

Posted by Martyn Jones in Inform, educate and entertain.

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Tags

AI, Artificial Intelligence, chatgpt, technology, writing


The Christmas Special Editorial Team

Madrid, 8th December 2025

Imagine the stage is almost completely dark. One spotlight, maybe two. Our favourite standup philosopher stands perfectly still for eight full seconds. He just breathes through his nose. It’s like a man who’s just found a half-eaten kebab in his coat pocket from 2009. Then, very slowly, he begins.

Thank you… thank you for coming… to our Good Strat and LinkedIn dog and pony show.

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Essential AI Terms Defined: A Comprehensive Guide

06 Sat Dec 2025

Posted by Martyn Jones in Inform, educate and entertain.

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AI, Artificial Intelligence, chatgpt, llm, technology, terms


Martyn Rhisiart Jones

A Coruña, 6th December 2025

Here is the full content of Popular AI Terms Explained, transcribed as clean, readable text tables, organised by section.

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Why Old-School Logic is Key for AI Reliability

06 Sat Dec 2025

Posted by Martyn Jones in Inform, educate and entertain.

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Tags

AI, Artificial Intelligence, blackboard-system, Business Rules, chatgpt, expert system, explainability, intelligent-actors, llm, MAPPER/ESD, modus-ponens, production rules, rule-set-management, rule-sets, rules, technology, Unisys


Martyn Rhisiart Jones, Sir Afilonius Rex, Lile de Alba and our agentic intelligent actor, Selina Savant.

Spain, 6th December 2025.

The Logic Layer: Why Old-School Rules Are the New Guardrails for Generative AI

A hybrid renaissance is quietly rewriting the future of trustworthy artificial intelligence. The great folks here at Good Strat humbly champion this movement. In the fevered race to build ever-larger language models, a counterintuitive truth has begun to emerge from the labs. Surprisingly, sometimes the best way to make AI smarter is to shackle it with centuries-old logic. Modus ponens is that dusty Latin phrase from Aristotelian syllogism (“if P then Q; P, therefore Q”). It is enjoying an unexpected second act. It has become one of the most promising tools for keeping generative AI honest. It helps make AI coherent and, dare one say, responsible.

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Holy shit! Understanding Goal-Directed Autonomous AI Systems

05 Fri Dec 2025

Posted by Martyn Jones in Inform, educate and entertain.

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Tags

AI, ai-hype, ai-shysters, Artificial Intelligence, chatgpt, machine learning, technology


The Emergence of Goal-Directed Autonomous AI Systems: An Evidence-Based Enterprise Framework

Sir Horatio Pollox with the collaboration of Martyn Rhisiart Jones, Lila de Alba and Sir Afilonius Rex

London, Paris, New York and A Coruña, 5th December 2025

Autonomous AI agents are goal-directed systems. They show planning, tool-use, long-horizon reasoning, and continuous execution. This signifies a phase transition in the capabilities of artificial intelligence.

Recent benchmarking (e.g., GAGA-MAGA, GAIA&GAIA, WebSerena, and AgentBotch) shows state-of-the-art agents now outperform human baselines on multi-step, real-world tasks by margins exceeding 1040 %.

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Il Data Warehousing: Il Futuro Semplice dei Dati

05 Fri Dec 2025

Posted by Martyn Jones in Inform, educate and entertain.

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Tags

blog, italiano, libri, scrittura, senza-categoria


Perché il Data Warehousing è il futuro noioso, brutale e meraviglioso dei dati

Martyn Rhisiart Jones

A Coruña, 12/05/2025

Il moderno data stack si è trasformato in un sistema idraulico cyberpunk: tubi infiniti che alimentano altri tubi, strati sovrapposti come l’ampliamento di un loft costruito da qualcuno che ha imparato la falegnameria su TikTok. Da qualche parte un CTO insiste ancora sul fatto che il data lake “genererà valore aziendale da un trimestre all’altro”, con la stessa calma di qualcuno che sta negoziando con il proprio rapitore.

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L’Entrepôt de Données : L’Avenir Simple et Efficace

05 Fri Dec 2025

Posted by Martyn Jones in Inform, educate and entertain.

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Tags

blog, francais, france, french, non-classe


Pourquoi l’entreposage de données est l’avenir ennuyeux, brutal et fascinant des données

Martyn Rhisiart Jones – La Corogne, 12/05/2025

L’architecture de données moderne s’est transformée en un réseau de canalisations cyberpunk : des tuyaux à l’infini alimentant d’autres tuyaux, des couches empilées comme une extension de loft construite par un bricoleur du dimanche. Quelque part, un directeur technique persiste à affirmer que le lac de données « apportera de la valeur ajoutée à l’entreprise d’ici peu », avec le calme imperturbable d’un négociateur face à son ravisseur.

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Die Zukunft der Daten: Warum Data Warehousing gewinnt

05 Fri Dec 2025

Posted by Martyn Jones in Inform, educate and entertain.

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Tags

allgemein, art, blog, deutsch, literature


Warum Data Warehousing die langweilige, brutale und zugleich faszinierende Zukunft der Daten ist

Martyn Rhisiart Jones

A Coruña, 12.05.2025

Der moderne Daten-Stack hat sich in ein Cyberpunk-Rohrleitungssystem verwandelt: endlose Rohre speisen weitere Rohre, Schichten übereinandergestapelt wie ein Dachausbau, den jemand mit TikTok-Kenntnissen im Bereich Tischlerei errichtet hat. Irgendwo beharrt ein CTO immer noch darauf, dass der Data Lake „jedes Quartal einen geschäftlichen Mehrwert liefern wird“ – und klingt dabei so ruhig, als würde er mit seinem Entführer verhandeln.

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Dades Organitzades: El Secret de l’Èxit Empresarial

05 Fri Dec 2025

Posted by Martyn Jones in Inform, educate and entertain.

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Tags

almacendedatos, amor, blog, data architecture, Data Warehouse, espanol, fe, Martyn Jones, poesia


Per què el magatzem de dades és el futur avorrit, brutal i preciós de les dades

Martyn Rhisiart Jones

La Corunya, 12/5/2025

La pila de dades moderna s’ha convertit en una fontaneria cyberpunk: canonades infinites que alimenten més canonades, capes apilades com una extensió de golfes construïda per algú que va aprendre fusteria de TikTok. En algun lloc, un CTO encara insisteix que el llac de dades “oferirà valor empresarial en qualsevol trimestre”, sonant tranquil de la mateixa manera que algú ho faria mentre negocia amb el seu propi segrestador.

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Datu Biltegiratze: Etorkizun Aspergarria eta Ederra

05 Fri Dec 2025

Posted by Martyn Jones in Inform, educate and entertain.

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Zergatik den Datu Biltegiratzea Datuen Etorkizun Aspergarria, Brutala eta Ederra?

Martyn Rhisiart Jones

A Coruña, 2025/12/5

Datu pila modernoa cyberpunk iturgintza bihurtu da: hodi amaigabeak hodi gehiago elikatzen dituzte, geruzak TikTok-etik arotzeria ikasi duen norbaitek eraikitako ganbara-luzapen baten antzera pilatuta. Nonbait, CTO batek oraindik ere datu-lakuak “negozio-balioa emango duela edozein hiruhilekotan” azpimarratzen du, lasai agertuz, bere bahitzailearekin negoziatzen ari den norbaitek bezala.

Datu handien biltzarrak berpizkunde-denda bihurtu ziren, nodo gehiagoren bidez salbazioa predikatzen, eta izkinan datu-biltegia isilik zegoen: aspergarria, aurreikusgarria eta gogaikarriki konpetentea.

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Almacenamento de Datos: O Futuro Aburrido e Poderoso

05 Fri Dec 2025

Posted by Martyn Jones in Inform, educate and entertain.

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Tags

AI, blog, Data Warehouse, dw, espanol, gallego, portugues, SPANISH


Por que o almacenamento de datos é o futuro aburrido, brutal e fermoso dos datos

Martyn Rhisiart Jones

A Coruña, 12/5/2025

A pila de datos moderna converteuse nunha fontanería cyberpunk: tubaxes interminables que alimentan máis tubaxes, capas apiladas como unha extensión do faiado construída por alguén que aprendeu carpintería de TikTok. Nalgún lugar, un CTO aínda insiste en que o lago de datos “ofrecerá valor empresarial en calquera trimestre”, soando tranquilo do mesmo xeito que alguén podería mentres negocia co seu propio secuestrador.

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  • X Is Dying In Europe: Here’s Why – Revisited – 2026/02/16
  • The Promised Banality of Evil – Revisited
  • Grok, What Do You Make of Martyn Rhisiart Jones’ Take on Big Data?
  • Consider This: In Praise of Shadow-Apps – 2026/02/16
  • Building the Data Logistics Hub: Pieces and Parts – 2026/02/15 – Part 3

Top Good Strat Posts & Pages

  • Understanding the Data Warehouse Dilemma - 2026/02/07
  • X Is Dying In Europe: Here's Why - Revisited - 2026/02/16
  • Good Strategy: With Martyn Rhisiart Jones, Sir Afilonius Rex and Lila de Alba.
  • X Is Dying In Europe: Here's Why
  • Mobile Device Revolution: Five Trends for 2026
  • Top Countries Known for Arrogance and Ignorance
  • Brexit is Bullshit
  • Top Influencer Mode - Masterclass Content
  • Hadoop is sinking because big data is bullshit
  • Fixing the Data Warehouse - 2026/02/10

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