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Author Archives: Martyn Rhisiart Jones

The Data Dialogues (Nov 2024) – Talking Book

21 Saturday Sep 2024

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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Tags

AI, azure, data-engineering, technology, warehousing

Talking Book

Martyn Richard Jones, A Coruña, Spain.

Remember

To set the scene, get to the point, and give this thing the well-deserved impulse, impetus, and notoriety, I will begin like Dylan Thomas in Under Milk Wood—that is, at the beginning.

And for folk who struggle with big words? That’s the start.

So, to get things rolling modestly, I will explain where I am coming from with this demanding, triumphant and considered endeavour of mirth, myth and mysticism.

And, if that fails, we move on. Right? Right!

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The Data Dialogues (to be published November 2024) – Take a look inside #2

21 Saturday Sep 2024

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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To begin at the beginning

“The data warehouse is dead. Long live the data warehouse.”

Afilonius Rex

“Ignore the hyper-nonsense about the data lakehouse, the digital doghouse, the information outhouse and the big bricking-it massive. Even if some really smartish dude tells you otherwise.”

Seneca

Heads up data, information, and knowledge people. Listen to me! If you are so of a mind.

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User Stories: Understanding Data through Laughter and Irony

21 Saturday Sep 2024

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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Informal Introduction

Informal Introduction

US President Donald Trump and German Chancellor Angela Merkel meet in the Oval Office of the White House in Washington, DC, on March 17, 2017. / AFP PHOTO / SAUL LOEB (Photo credit should read SAUL LOEB/AFP/Getty Images)

To paraphrase Manuel Azaña,  Prime Minister of the Second Spanish Republic, “If the data punters, grifters and chancers were only allowed to talk about what they really knew about, there would be a great silence. Which would allow us data professionals to actually think about data.” 

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You don’t need a data warehouse to do data warehousing

22 Wednesday Mar 2023

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ 1 Comment

You don’t need a data warehouse to do data warehousing

Narrator: Here comes another one. You don’t need a data warehouse to do data warehousing.

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Data Warehousing means having thousands of ETL jobs

21 Tuesday Mar 2023

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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Data Warehousing means having thousands of ETL jobs

Narrator: Another absurdly tetric myth being pushed by a cross-section of the expansive, permissive and obtuse talking-head data-mesh massive is that data warehousing necessarily means that enterprises have to have thousands of complex, expensive and unmanageable ETL jobs in order to build, maintain and expand their data warehousing reach.

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The data warehouse is the repository for the post-transactional data

20 Monday Mar 2023

Posted by Martyn Rhisiart Jones in agile, agile way of working, data mesh, Data Warehouse, Data Warehousing, Inform, educate and entertain.

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Ask Martyn

The data warehouse is the repository for the post-transactional data

Martyn Richard Jones

Saintes, 20th March 2023

Narrator: As much as I love the work of some celebrated buffoons, fools and jesters with imagination, there are some areas that they should not be allowed to invade without adequate supervision being in place.

Dud: Pete,why do people talk such complete and utter unsubstantiated poll tax?

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Does your way of providing data have business value?

19 Sunday Mar 2023

Posted by Martyn Rhisiart Jones in Data governance, Data Lake, Data Mart, data mesh, Inform, educate and entertain.

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Does your way of providing data have business value?

Narrator: Okay, where to begin? First, let us start with some real-life user stories. And for those who are unfamiliar with user stories, they are one of the most effective ways that business has of telling IT people what they want. Think of them as micro-stories that convey a problem, facets of the problem and potential ways to address those problems.  Such as, “as a consumer of wine I would like to be able to add wine to fruit, ice and lemonade in order to create a refreshing summer drink”.

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Data warehousing stands in the way of  progress

18 Saturday Mar 2023

Posted by Martyn Rhisiart Jones in data mesh, Inform, educate and entertain.

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Data warehousing stands in the way of  progress

Narrator: Let us start with a softball question, the kind even your granny could knock out of the park.

How does business describe the value it gets from being able to access and analyse fresh quality data in order to decide what is strategically, tactically and operationally preferable in the future of the business?

What do Pete and Dud think about that?

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Data Trailblazers: 2022 Vision

02 Sunday Jan 2022

Posted by Martyn Rhisiart Jones in All Data, data management, data mesh, Data Supply Framework, Data Warehouse, Inform, educate and entertain., no limits, The Amazing Big Data Challenge

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Data Trailblazers: 2022 Vision

Martyn Richard Jones

2nd January 2022

Martyn Jones is Chief Scientist and Information Architect at Cambriano Energy, and is the author of Laughing @ Big Data he manages The Big Data Contrarian group on LinkedIn and blogs at goodstrat.com

To begin at the beginning

So, the Christmas season is almost upon us, and it’s time once again to publish my brand-spanking new top twelve data trend predictions for the new year, 2022.

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Tea with The Data Contrarian: Afilonius Rex

10 Friday Dec 2021

Posted by Martyn Rhisiart Jones in agile, All Data, Big Data, Big Data Analytics, Data governance, data hub, data management, Data Warehousing, Inform, educate and entertain., The Big Data Contrarians

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Martyn Jones

10th December 2021

OLYMPUS DIGITAL CAMERA – DÉNIA

Martyn Jones is Chief Scientist and Information Architect at Cambriano Energy. For better or worse, he is known as the Big Data Contrarian. He is the author of the widely acclaimed eBook Laughing @ Big Data, available at amazon.com.

Tea with The Data Contrarian is a series of interviews around data and analytics.

Today, Martyn talks with the great Afilonius Rex on contemporary trends, fads, and fancies in data, analytics and more.

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Reality Check: Data Mesh and Data Warehousing  

05 Sunday Dec 2021

Posted by Martyn Rhisiart Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, data hub, Data Lake, data management, Data Mart, data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., The Big Data Contrarians

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To begin at the beginning

A few days ago, I published a blog piece that contained the following paragraphs:

I am quite a fan of many aspects that sit under the Data Mesh umbrella. However, when it comes to a proper fact-based understanding and analysis of the history, place and architecture (business, data and technical) of Data Warehousing the leading exponents of data mesh have it woefully wrong.

Therefore, the purpose of this blog article is to set the record straight.

However, it seems to be that denial and specious arguments, are the preferred weapons of choice, over simply and honestly engaging in a professional discourse about these concerns.

Fast-forward to the future

Pages: 1 2

Myth-busting: Data Mesh and Data Warehousing – Revisited

25 Thursday Nov 2021

Posted by Martyn Rhisiart Jones in agile, Architecture, Data Mart, data mesh, Data Supply Framework, Data Warehouse, Data Warehousing, hadoop, Inform, educate and entertain.

≈ 1 Comment

Tags

anthropology, Best principles

To begin at the beginning

I am quite a fan of many aspects that sit under the Data Mesh umbrella. However, when it comes to a proper fact-based understanding and analysis of the history, place and architecture (business, data and technical) of Data Warehousing, the leading exponents of data mesh have it woefully wrong.

Therefore, the purpose of this blog article is to set the record straight.

The data warehouse as a place to copy OLTP exhaust data to?

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STRAIGHT TALK: Heaven help us! Have you seen the latest Virtual Data Warehouse bullshit?

26 Friday Jun 2020

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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Martyn Richard Jones

Bonn, Germany

27th June 2020

Heaven help us! Talk about taking a great idea and destroying its heart, spirit and soul.  

Again, and in data architecture and management terms, that’s what the virtual data warehouse blaggers are doing with data warehousing, one more time.  

These virtual data warehouse folk talk about it as if it were merely magic. No effort required.

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DATA WORLD: DATA! STRATEGY, INNOVATION AND VALUE BULLSHIT

09 Tuesday Jun 2020

Posted by Martyn Rhisiart Jones in All Data, Big Data, Big Data Analytics, Data Mart, Data Warehousing

≈ 1 Comment

Tags

bigdata, innovation, Strategy, Value

Martyn Richard Jones

Oza dos Rios 9th June 2020

REMEMBER! BUY MY BOOK! LAUGHING@BIGDATA

The purpose of language is to communicate—usually the conveyance of meaning from one entity to another. The value of communication is based on the availability of timely, appropriate and adequate information. In this way, it is positive. But communication can also be used to manipulate, deceive and confuse.

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Big data’s unvirtuous circus and twelve v-words

17 Sunday May 2020

Posted by Martyn Rhisiart Jones in Big Data, Big Data 7s, Big Data Analytics, Inform, educate and entertain., The Amazing Big Data Challenge, The Big Data Contrarians

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Martyn Richard Jones

Bonn; Germany

LINK: Laugh at Big Data – download my ebook for free on 17th May.

Many people come up to me in the street and ask me what big-data is all about. It has happened to me so many times in the past that I am convinced that it might just happen to you as well. I know sort of thing, I read the big-data tea leaves. Nothing gets past me.

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Laughing at Big Data – What’s on the inside

16 Saturday May 2020

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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Laughing@BigData – What’s in the eBook

I thought people might like to know what’s inside my absolutely fabulous, totally amazing and utterly brilliant eBook Laughing@BigData

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DATA WORLD: Why I called bullshit on the data lakehouse nonsense

16 Saturday May 2020

Posted by Martyn Rhisiart Jones in All Data, Big Data, Big Data Analytics, dark data, data architecture, Data governance, data hub, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., The Big Data Contrarians

≈ 3 Comments

Tags

agile, bigdata, data, dataintegration, datalake, datascience, datawarehousing

Why I called bullshit on the data lakehouse nonsense

I wrote an article that took to task purveyors of the data lakehouse nonsense. It got plenty of positive reactions and quite a few negative opinions. But what surprised me the most were the number of people who had already swallowed their pitch. Hook, line and sinker.

So why did I bother to express my opinions on the subject?

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Laugh at Big Data – download my ebook for free on 17th May.

16 Saturday May 2020

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ 1 Comment

Tags

AI, Analytics, bigdata, dataintegration, datalakehouse, datawarehouse, datawarehousing

To celebrate the United Nations World Telecommunication and Information Society Day and International Day against Homophobia, Transphobia and Biphobia, my new eBook laughing@bigdata will be free to download from all Amazon sites on Sunday 17th May 2020.

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THE TEN BIG DATA COMMANDMENTS

15 Friday May 2020

Posted by Martyn Rhisiart Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, data hub, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., The Big Data Contrarians

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HOW TO SUCCEED WITH BIG DATA

Here are the ten golden rules of belief for surefire big data success:

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REVEALING WEALTH: USING BIG DATA TO FIGHT TAX EVASION – MARTYN JONES

14 Thursday May 2020

Posted by Martyn Rhisiart Jones in All Data, Big Data, Big Data Analytics, dark data, data architecture, Data governance, data hub, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, European Union, Inform, educate and entertain., The Big Data Contrarians, The hidden wealth of nations

≈ 2 Comments

Tags

Europe, Tax avoidance, Tax evasion

REVEALING WEALTH: USING BIG DATA TO FIGHT TAX EVASION – MARTYN JONES

If anything, taxes for the lower and middle class and maybe even the upper-middle class should even probably be cut further. But I think that people at the high end – people like myself – should be paying a lot more in taxes. We have it better than we’ve ever had it.

Warren Buffett

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Laughing at Big Data – eBook – Great new insight into realities of IT

08 Friday May 2020

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ 4 Comments

Tags

Analytics, bigdata, dataintegration, datalakehouse, datawarehouse, datawarehousing

Laughing@BigData – New data eBook available at Amazon

Why laugh at Big Data? Informative, educating and entertaining, Laughing@BigData gives you real insider views on big data, agile, AI, data, deep learning, data warehousing, data lakes, IT strategy, leadership and management and much more. If you have the theory this gives you insight into the practice.

Get it from Amazon. It’s super-easy.

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Head Over Heels – The many colours, hues and tones of poems, lyrics and words

08 Friday May 2020

Posted by Martyn Rhisiart Jones in literature, poem, poems, Poetry

≈ 1 Comment

Head Over Heels: The many colours, hues and tones of poems, lyrics and words by Martyn de Tours, is a delightful collection of poems, lyrics and words.

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Big Data Robitussin

06 Wednesday May 2020

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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Join the big data Robitussin revolution

When I was a kid, that’s all we had was Robitussin. Whatever you got, Robitussin better handle it. I broke my leg once; daddy poured Robitussin all over it.

Chris Rock

What does big-data have to do with Robitussin? Let me explain.

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The big-data “wow wow” factor – big data, analytics and trading

06 Wednesday May 2020

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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It’s not over even when the dead cat bounces.

Coco Jones

Hi, I’m Ricky Jones, boss and co-founder of Becci Boo International Investments. Last week we said goodbye to our best big-data energy commodity trader. It was sad to see him leave. He’d been with us for many years.

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  • Three suited men conversing on a rooftop overlooking a city under construction
    La revuelta por la vivienda en España: el audaz enfrentamiento de Sánchez con la derechaSeptember 30, 2026
    La arriesgada apuesta de Sánchez: Por qué la crisis de la vivienda en España podría destrozar a la oposición Por Martyn Rhisiart Jones, nuestro corresponsal político sénior Si quieres entender por qué la política española parece estar constantemente al borde del colapso, pasea por cualquier barrio residencial de Madrid, Barcelona, ​​Santiago de Compostela o Málaga. …

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  • Three suited men conversing on a rooftop overlooking a city under construction
    Spain’s Housing Revolt: Sánchez’s Daring Showdown With the RightSeptember 30, 2026
    Sánchez’s High-Stakes Gamble: Why Spain’s Housing Crisis Could Shatter the Opposition By Martyn Rhisiart Jones, Our Senior Political Correspondent If you want to understand why Spanish politics feels so persistently on the verge of a nervous breakdown, wander through any residential district in Madrid, Barcelona, Santiago de Compostela, or Málaga. High above the tree-lined avenues, …

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  • People using devices beneath a cloud network; sign reads “THE GOOD STRAT BLOG.”
    How Green Was My Data?September 29, 2026
    The digital era has led to an exponential increase in data generation, often disregarded for its environmental impact. Despite celebrating technological advances, we overlook the significant energy consumption required to support our online activities. As we confront a climate crisis, it's vital to question the sustainability of our data practices and recognise their true ecological cost.

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  • People using devices beneath a cloud network; sign reads “THE GOOD STRAT BLOG.”
    Why Smart Leaders Trust Both Data Analytics and Gut InstinctSeptember 28, 2026
    Modern businesses must blend analytics with intuition to anticipate changes and mitigate risks. Historical superstitions parallel the value of data insights, which, like omens, can signal emerging trends. Leveraging human experience with data analysis enhances decision-making, helping organisations recognise warning signs and optimise strategies for better outcomes.

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  • Blame the Data!September 27, 2026
    If in Doubt, Blame ‘Data Quality’ Author: Martyn Rhisiart Jones – Date published: 27th September 2026 Web site: martyn.es – Facebook: Good Strat – LinkedIn Group: The Big Data Contrarians It doesn’t matter what you’re trying to build, what grand architectural strategy you’ve pitched to the board, or whether you even know what you’re doing …

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  • A satirical editorial illustration for an article titled “Toy Drones, Roomba Tanks and the Farce of Planet Zog’s War Tech”: a ridiculous futuristic military exhibition featuring tiny toy-like quadcopter drones, a heavily armored Roomba-style tank, oversized laser pointers, and comically serious alien officers from Planet Zog. Witty political cartoon tone, richly detailed, cinematic composition, no readable text, no logos.
    Toy Drones, Roomba Tanks and the Farce of Planet Zog’s War TechSeptember 25, 2026
    Author: Martyn Rhisiart Jones Published: 20th September 2026 Oza-Cesuras, Spain How Toy Helicopters, Roomba Tanks, and Glorified Spreadsheets Are Saving the Army of Planet Zog By Barnaby Mugg, Professional Hot-Air Vendor and Thought-Leader Extraordinary Summary The High Command of Planet Zog’s Armed Forces is embarking on another dazzlingly expensive rebranding exercise. Having watched too many …

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  • La revuelta por la vivienda en España: el audaz enfrentamiento de Sánchez con la derecha

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