Big data Robitussin

Join the big data Robitussin revolution

When I was a kid, that’s all we had was Robitussin. Whatever you got, Robitussin better handle it. I broke my leg once; daddy poured Robitussin all over it.

Chris Rock

What does big-data have to do with Robitussin? Let me explain.

Robitussin is a legal pharmaceutical product commonly associated with coughs, colds and flu combinations.

It also features in comedian Chris Rock’s running gags about poverty, limited access to medicines, and how some families got by.

In Chris’s childhood story, the cure for every ailment in his neighbourhood apart from imminent death was Robitussin.

So it was used to fix every ailment – asthma, cancer, a broken leg, the bubonic plague, AIDS. You name it, and it would “cure it.”

Whatever you had, Robitussin was the answer.

But, this wasn’t about a company like Pfizer making outlandish claims for their products.

I’m sure they would never dream of being anything other than totally ethical, decent and honest.

Chris Rock was telling a story, for comic effect.

To be continued.

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