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Author Archives: Martyn Rhisiart Jones

STRAIGHT TALK: Agile@Scale is bullshit by design

06 Wednesday May 2020

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ Leave a comment

It takes courage to makes things simple.

E. F. Schumacher

To begin at the beginning

To paraphrase the advertising legend Bob Hoffman: ‘Just when you thought that if evangelists for Agile were to generate one more ounce of bullshit, the entire fucking solar system would explode, what do they do? Exceed expectations.’

And how do they do that? Ladies and gentlemen, I’ll let you into a little secret about this Agile@Scale stuff, including a brief tour of some of the miscellaneous, spiced-up and vainglorious crap-on-the-side that accompanies it.

But first, a quick look at Agile.

Continue reading →

Laughing@BigData

27 Monday Apr 2020

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ Leave a comment

LAUGHING@BIGDATA – THE GREATEST DATA STORY EVER TOLD!

MARTYN JONES

APRIL 2020

Continue reading →

The secrets of big data success!

26 Sunday Apr 2020

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ Leave a comment

Martyn Richard Jones

San Martiño de Bandoxa

26th April 2020

Like the article? Buy my new ebook Laughing@BigData!

USA (~ 9.98 USD): http://www.amazon.com/dp/B086HS6VWX

United Kingdom (~ 7.99 GBP): http://www.amazon.co.uk/dp/B086HS6VWX


Here, for the first time in the history of data, we have a clear vision for the future of data in business. This vision takes the form of three pillars of data wisdom:

  1. The three secrets of big data success.
  2. The sixty-minute big data strategy.
  3. The three vital big data strategies.
Continue reading →

The Big Data Contrarians @1600

24 Friday Apr 2020

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

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Martyn Richard Jones

San Martiño de Bandoxa

24th April 2020

USA (~ 9.98 USD): http://www.amazon.com/dp/B086HS6VWX

United Kingdom (~ 7.99 GBP): http://www.amazon.co.uk/dp/B086HS6VWX

For more options see text following the article.

The big-data contrarians

In fact, men will fight for a superstition quite as quickly as for a living truth – often more so, since a superstition is so intangible you cannot get at it to refute it, but truth is a point of view, and so is changeable.

Hypatia

Continue reading →

Want to know where to get my ebook Laughing@BigData? The greatest data stories ever told? Here it is…

24 Friday Apr 2020

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ Leave a comment

LAUGHING@BIGDATA – THE GREATEST DATA STORY EVER TOLD!

My new ebook about Agile, AI, data, deep learning, IT and much more.

Highly polemic, contrarian and insightful. It informs, educates and entertains. It incites thought, reflection and reassessment. It’s delightfully seductive, easy to read and hard to put down. And there’s a lot of it. So, you won’t be left indifferent.

Continue reading →

STRAIGHT TALK: Agile@Scale is Bullshit by Design

21 Tuesday Apr 2020

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ Leave a comment

Martyn Richard Jones

San Martiño de Bandoxa

21st April 2020


ADVERT:

LAUGHING@BIGDATA – THE GREATEST DATA STORY EVER TOLD!

A new ebook about Agile, AI, data, deep learning, IT, machine learning and more.

It’s highly polemic, contrarian and insightful. It informs, educates and entertains. And there’s a lot of it. You won’t be left indifferent.

Here’s an update on developments.

Laughing@BigData

For greater convenience my Brand new ebook Laughing@BigData (Kindle Edition) is now available at the following Amazon locations:

USA (around 9.98 USD): https://www.amazon.co.uk/dp/B086HS6VWX

United Kingdom (around 7.99 GBP): https://www.amazon.co.uk/dp/B086HS6VWX

Germany (around 8.99 EUR): https://www.amazon.de/dp/B086HS6VWX

France (around 8.99 EUR): https://www.amazon.fr/dp/B086HS6VWX

Spain (around 8.99 EUR): https://www.amazon.fr/dp/B086HS6VWX

Italy (around 8.99 EUR): https://www.amazon.it/dp/B086HS6VWX

Netherlands (around 8.99 EUR): https://www.amazon.nl/dp/B086HS6VWX

Japan (around 1,099 YEN): https://www.amazon.co.jp/dp/B086HS6VWX

Brazil (around 24.99 BRL): https://www.amazon.com.br/dp/B086HS6VWX

Canada(around 9.99 CAD): https://www.Amazon.ca/dp/B086HS6VWX

Mexico (around 149.99 MXN): https://www.amazon.com.mx/dp/B086HS6VWX

Australia (around 10.99 AUD): https://www.amazon.com.au/dp/B086HS6VWX

India (around 449 INR): https://www.amazon.in/dp/B086HS6VWX

Please consider sharing these links and a recommendation with friends, connections, groups, colleagues, partners, peers, family and bosses.

Oiling the wheels-of-industry during COVID-19.

Thanks a million! Stay safe and keep well!

Martyn


Continue reading →

Data warehousing explained to big-data, data-lake & data-lakehouse folk

19 Sunday Apr 2020

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ 1 Comment

Martyn Richard Jones

San Martiño de Bandoxa

19th April 2020


ADVERT:

LAUGHING@BIGDATA – THE GREATEST DATA STORY EVER TOLD!

A new ebook about Agile, AI, data, deep learning, IT, machine learning and more.

It’s highly polemic, contrarian and insightful. It informs, educates and entertains. And there’s a lot of it. You won’t be left indifferent.

Here’s an update on developments.

Laughing@BigData

For greater convenience my Brand new ebook Laughing@BigData (Kindle Edition) is now available at the following Amazon locations:

USA (around 9.98 USD): https://www.amazon.co.uk/dp/B086HS6VWX

United Kingdom (around 7.99 GBP): https://www.amazon.co.uk/dp/B086HS6VWX

Germany (around 8.99 EUR): https://www.amazon.de/dp/B086HS6VWX

France (around 8.99 EUR): https://www.amazon.fr/dp/B086HS6VWX

Spain (around 8.99 EUR): https://www.amazon.fr/dp/B086HS6VWX

Italy (around 8.99 EUR): https://www.amazon.it/dp/B086HS6VWX

Netherlands (around 8.99 EUR): https://www.amazon.nl/dp/B086HS6VWX

Japan (around 1,099 YEN): https://www.amazon.co.jp/dp/B086HS6VWX

Brazil (around 24.99 BRL): https://www.amazon.com.br/dp/B086HS6VWX

Canada(around 9.99 CAD): https://www.Amazon.ca/dp/B086HS6VWX

Mexico (around 149.99 MXN): https://www.amazon.com.mx/dp/B086HS6VWX

Australia (around 10.99 AUD): https://www.amazon.com.au/dp/B086HS6VWX

India (around 449 INR): https://www.amazon.in/dp/B086HS6VWX

Please consider sharing these links and a recommendation with friends, connections, groups, colleagues, partners, peers, family and bosses.

Oiling the wheels-of-industry during COVID-19.

Thanks a million! Stay safe and keep well!

Martyn


Continue reading →

Did big-data kill the statistician?

17 Friday Apr 2020

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ Leave a comment

Did big-data kill the statistician?

Note: A version of this piece originally appeared in StatsLife, a publication of the Royal Statistical Society.

Without a grounding in statistics, a Data Scientist is a Data Lab Assistant.

Martyn Jones

Hold this thought: There are big lies, damn big lies and big-data science.

Continue reading →

The Three Magic Squares of the Data Lakehouse

16 Thursday Apr 2020

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ Leave a comment

Martyn Richard Jones

San Martiño de Bandoxa

OLYMPUS DIGITAL CAMERA – Aranjuez

I wrote a polemic piece on the concept of a Data Lakehouse, to promote my new Amazon ebook, Laughing@BigData. And although it was well received, I have reflected and taken the time to revisit my position and to flesh out and contrast my positive and negative views.

Continue reading →

Laughing@BigData… Where can I buy the Ebook?

15 Wednesday Apr 2020

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ Leave a comment

THE GREATEST DATA STORY EVER TOLD!

For greater convenience, my new book Laughing@BigData: Talking about data, process and behaviour in the IT business – Ebook / Kindle Edition is now available at the following Amazon locations:

Continue reading →

The greatest data story ever sold – also available from amazon.co.uk amazon.fr amazon.it amazon.de amazon.es – etc.

15 Wednesday Apr 2020

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ Leave a comment

Dear Colleague,

So, here we are again… .I’m in lockdown, and I need to ply my trade the best I can. Thank you for your taking a look, and if you can, buy my book. 

I have just published my first book on IT and data on Amazon.

It’s highly polemic, contrarian and insightful. And there’s a lot of it.

For only $9.99 (8 GBP or 9 EUR – local currency exchange might fluctuate), buy this absolutely fabulous, hilariously funny and factually accurate book on big data and AI before the bit hoarders take it all… it’s for all the IT family. Upstairs and downstairs.

Continue reading →

Extreme Equations and Fabulous Formulas: The next big things in big data and analytics

15 Wednesday Apr 2020

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ Leave a comment

There has never been more interest in extreme equations and fabulous formulas than there is today.

We are on the cusp of an extraordinary revolution in every-day analysis of data, items and things. And leading the charge is the mighty double-headed megatrend-busting digital-hydra of data calculations and information recipes.

Continue reading →

STRAIGHT TALK: Bullshit at the Data Lakehouse

15 Wednesday Apr 2020

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ 8 Comments

Martyn Richard Jones

San Martiño de Bandoxa

15th April 2020


ADVERT:

LAUGHING@BIGDATA – THE GREATEST DATA STORY EVER TOLD!

laughing@bigdata

A new ebook about Agile, AI, data, deep learning, IT, machine learning and more.

It’s highly polemic, contrarian and insightful. It informs, educates and entertains. And there’s a lot of it. You won’t be left indifferent.

Here’s an update on developments.

For greater convenience my Brand new ebook Laughing@BigData (Kindle Edition) is now available at the following Amazon locations:

USA (around 9.98 USD): https://www.amazon.co.uk/dp/B086HS6VWX

United Kingdom (around 7.99 GBP): https://www.amazon.co.uk/dp/B086HS6VWX

Germany (around 8.99 EUR): https://www.amazon.de/dp/B086HS6VWX

France (around 8.99 EUR): https://www.amazon.fr/dp/B086HS6VWX

Spain (around 8.99 EUR): https://www.amazon.fr/dp/B086HS6VWX

Italy (around 8.99 EUR): https://www.amazon.it/dp/B086HS6VWX

Netherlands (around 8.99 EUR): https://www.amazon.nl/dp/B086HS6VWX

Japan (around 1,099 YEN): https://www.amazon.co.jp/dp/B086HS6VWX

Brazil (around 24.99 BRL): https://www.amazon.com.br/dp/B086HS6VWX

Canada(around 9.99 CAD): https://www.Amazon.ca/dp/B086HS6VWX

Mexico (around 149.99 MXN): https://www.amazon.com.mx/dp/B086HS6VWX

Australia (around 10.99 AUD): https://www.amazon.com.au/dp/B086HS6VWX

India (around 449 INR): https://www.amazon.in/dp/B086HS6VWX

Please consider sharing these links and a recommendation with friends, connections, groups, colleagues, partners, peers, family and bosses.

Oiling the wheels-of-industry during COVID-19.

Thanks a million! Stay safe and keep well!

Martyn


Move over big data hubris and data lake stupidity there’s a newer, thicker and far bigger arsehole on the block. And it goes by the unbelievably idiotic name of data lakehouse. It is being hailed as a new paradigm but is, in reality, a naive, dishonest and disruptive fraud. So what’s occurring?

The gutter-snipes, hustlers and useless pundits who failed to make big data and data lakes the success of the 2010s have set their vulture-eyed sights on data warehousing. It’s not smart, it is not funny, and it does no one any service.

Continue reading →

Historical big data will save the future

03 Tuesday Mar 2020

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ Leave a comment

Martyn Richard Jones

Prediction is very difficult, especially if it’s about the future.

Nils Bohr

Can we predict the future of humankind in the same way that we forecast the weather?

In an article published in The Guardian, the journalist Laura Spinney discusses how historical data could be used, not only to predict the future of humankind but to save it as well. The piece titled “History as a giant data set: how analysing the past could help save the future” discussed how a small group of academics had come up with the notion that the analysis of historical big-data could be used in useful ways for the common good. At least that was my initial takeaway.

The estate

Continue reading →

Information Technology Mirror Balls!

12 Friday Jul 2019

Posted by Martyn Rhisiart Jones in AI, All Data, Artificial Intelligence, blockchain, Cloud, data hub, Data Lake, IoT, machine learning

≈ 1 Comment

Coffee and cakes for breakfast
On the Way of Saint James

Martyn Richard Jones

Brussels, 10th July 2019

As George Burns put it “the key to success is sincerity” and “if you can fake that you’ve got it made.”

He was right, and you don’t need to go any further than the bizarre world of information technology, with its plethora of professional bulllshit artists, to work this one out.

Think of these folk as IT bullshit whisperers.

Continue reading →

Data must adapt or die!

03 Wednesday Jul 2019

Posted by Martyn Rhisiart Jones in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, Data Mart, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., pig data, The Amazing Big Data Challenge, The Big Data Contrarians

≈ Leave a comment

Martyn Richard Jones

Our bloke in Brussels, 3rd July 2019

It’s a simple, timeless, human truth; data must adapt or die.

Read between the lines, the writing on the wall, the fat lady singing and the barking dogs at the gate.

Continue reading →

Mario Benedetti, 1920 to 2009

29 Saturday Jun 2019

Posted by Martyn Rhisiart Jones in literature, obituary, Poetry, prose

≈ Leave a comment

Mario Benedetti, 1920 to 2009

Martyn Richard Jones

The Jewish Chronicle website – 19th May 2009

The Uruguayan writer Mario Orlando Hamlet Hardy Brenno Benedetti Farugia, better known as Mario Benedetti, is no longer with us. Born in the small town of Paso de los Toros in the department of Tacuarembó, on the 14th of September 1920, he died in his home in the city of Montevideo, this last Sunday (17/5/2009), at the age of 88.

Continue reading →

Financial crisis and subprime – 2nd March 2009

29 Saturday Jun 2019

Posted by Martyn Rhisiart Jones in Banking, Financial Industry, instruments, UK

≈ Leave a comment

Also at the Jewish Chronicle: https://www.thejc.com/blogs/financial-crisis-and-subprime-1.38100?highlight=martynineurope


Oh dear, whatever happened here? After years of over-borrowing and under-saving, the plentiful supply of cheap and easy money, the enthusiastic recklessness of a number of financial managers, and the complaisance of governments, the inevitable happened, and panic ensued.

Continue reading →

IT’S POLITCS: Brexit bullshit! Labour must lead!

24 Monday Jun 2019

Posted by Martyn Rhisiart Jones in Brexit, European Union, life, Politics

≈ Leave a comment

Tags

Economics, EU, Europe

Martyn Richard Jones

Brussels 24th June 2019

In 2016 the UK held what was called the United Kingdom European Union membership referendum the objective of which was to gauge public sentiment about the UK leaving or remaining in the EU.

It was a non-binding consultation, which means that regardless of outcome, it can be legitimately ignored by MPs.

The generally accepted nonsense about the referendum being legally or constitutionally binding was just that, nonsense.

Continue reading →

Energising the Agile Way of Working brand and mindset

10 Monday Jun 2019

Posted by Martyn Rhisiart Jones in agile, agile way of working, agile@scale, business strategy, Good Strategy, Good Strategy Radio, IT strategy, Strategy

≈ Leave a comment

On my way to Léon

Martyn Richard Jones

Brussels 10th June 2019

Today I want to talk with you about energising the Agile Way of Working brand.

Sadly, the Agile Way of Working movement seems to be temporarily on the wane. The adoption rate of AWOW has not risen in line with expectations. It’s stuck in the doldrums between Scylla and Charybdis. Which makes for frowns all around.

But, me being me, I didn’t leave it at that. That’s a challenge, right there! Let’s go for it! Let’s turn those frowns upside-down

As result, I searched for a way to help the Agile@Scale crowd out, and I eventually came up with ten amazing pieces of incredible advice on how to easily make ‘Agile Way of Working’ truly something worth having around.

So, here we have it:

  1. First, change its name from the
    Agile Way of Working to the Agile Way of Whacking Off (Agile WOWO), you know, a
    touchy-feely way to “sex up” requirements. Bush and Blair style.
  2. Epics will be referred to as
    Dodgy Dossiers, User Stories will become Curated Jokes and Sprints will become Streaks.
  3. People working on Streaks will
    be known as Streakers, chapter members will be known as Schleppers and guild
    members will be known as Schmucks, everyone else will be referred to as Bernie
    or Helen.
  4. Every morning Dodgy Dossier Owners
    must repeat the term “Agile Operating Model” until they puke their
    guts out.
  5. All Scrum and Kanban boards are
    be replaced with life-sized wack-a-mole models.
  6. Only those kitted out as My Little
    Pony or Princess Line can use coloured post-it notes.
  7. Anyone caught using the names
    Google, Spotify, Netflix or Zappos.com will be denied the oxygen of publicity.
  8. Anyone evidenced repeating the terms
    “by design”, “learning journey” and “minimum viable
    product” will be denied the oxygen of oxygen.
  9. Anyone caught using comic images
    of rockets, astronauts or planets (including the sun) anywhere in their
    “content” will be forever referred to as a feckin space-cadet.
  10. If you can’t defecate rainbows on
    demand then you have no right being involved in Agile at Scale or the Agile Way
    of Whacking Off.

There you have it. Ten jolly and sensible policies for a happy world of Agile at Scale and Agile WOWO.

Many thanks for reading,

This is Martyn Jones of goodstrat.com – THE GOOD STRATEGY COMPANY

Until next time.

Contact me at martyn dot jones at goodstrat dot com

Saving Private Hadoop

07 Friday Jun 2019

Posted by Martyn Rhisiart Jones in Big Data, Big Data 7s, Big Data Analytics, hadoop, The Amazing Big Data Challenge, The Big Data Contrarians

≈ Leave a comment

Brussels 7th June 2019

Martyn Richard Jones

By all accounts Hadoop is heading down the pan and bits of big data are not that far behind.

But should we rejoice?

Continue reading →

STRAIGHT TALK: Hadoop is sinking because big data is bullshit

04 Tuesday Jun 2019

Posted by Martyn Rhisiart Jones in Inform, educate and entertain.

≈ Leave a comment

Martyn Jones
El Jueves y la Puta Mili
El Jueves y la Puta Mili

Martyn Richard Jones

Bruxelles 4th June 2018

The Big Data bullshit well was always going to run dry. They didn’t believe me.

Now it’s very clear.

They were wrong. I was right. I told them so.  

Gloat? Me? Why, hell yeah!

I am laughing at the shameless and opportunistic fools, charlatans and chancers of Big Data and the Hadoop ecosphere, because it’s the very least they deserve.

Continue reading →

Leadership 7s – Episode 1 – S01E01

03 Monday Jun 2019

Posted by Martyn Rhisiart Jones in business strategy, Good Strategy, Information Management, IT strategy, Leadership 7s, project management

≈ Leave a comment

Tags

Management

Leadership 7s S01E01

This is the first in a series of management talking points. The name Leadership 7s has been influenced by the great game of rugby, which is was the emblematic game of my youth and a passion of the home country of my Mom and Dad, Wales.

In fact, much of what I learned about leadership in my formative years came from fundamentally social influences such as rugby union.

So, today I want to address seven talking points that deal with aspects of leadership, coaching and management.

Deep learning; shallow understanding.

02 Sunday Jun 2019

Posted by Martyn Rhisiart Jones in agile, Artificial Intelligence, business strategy, deep learning, Good Strategy, IT strategy, iterations, Strategy

≈ Leave a comment

Deep learning, shallow understanding.

The original article is here: https://goodstrat.com/2019/05/11/deep-learning-and-shallow-understanding/

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  • Three suited men conversing on a rooftop overlooking a city under construction
    La revuelta por la vivienda en España: el audaz enfrentamiento de Sánchez con la derechaSeptember 30, 2026
    La arriesgada apuesta de Sánchez: Por qué la crisis de la vivienda en España podría destrozar a la oposición Por Martyn Rhisiart Jones, nuestro corresponsal político sénior Si quieres entender por qué la política española parece estar constantemente al borde del colapso, pasea por cualquier barrio residencial de Madrid, Barcelona, ​​Santiago de Compostela o Málaga. …

    Continue reading →

  • Three suited men conversing on a rooftop overlooking a city under construction
    Spain’s Housing Revolt: Sánchez’s Daring Showdown With the RightSeptember 30, 2026
    Sánchez’s High-Stakes Gamble: Why Spain’s Housing Crisis Could Shatter the Opposition By Martyn Rhisiart Jones, Our Senior Political Correspondent If you want to understand why Spanish politics feels so persistently on the verge of a nervous breakdown, wander through any residential district in Madrid, Barcelona, Santiago de Compostela, or Málaga. High above the tree-lined avenues, …

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  • People using devices beneath a cloud network; sign reads “THE GOOD STRAT BLOG.”
    How Green Was My Data?September 29, 2026
    The digital era has led to an exponential increase in data generation, often disregarded for its environmental impact. Despite celebrating technological advances, we overlook the significant energy consumption required to support our online activities. As we confront a climate crisis, it's vital to question the sustainability of our data practices and recognise their true ecological cost.

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  • People using devices beneath a cloud network; sign reads “THE GOOD STRAT BLOG.”
    Why Smart Leaders Trust Both Data Analytics and Gut InstinctSeptember 28, 2026
    Modern businesses must blend analytics with intuition to anticipate changes and mitigate risks. Historical superstitions parallel the value of data insights, which, like omens, can signal emerging trends. Leveraging human experience with data analysis enhances decision-making, helping organisations recognise warning signs and optimise strategies for better outcomes.

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  • Blame the Data!September 27, 2026
    If in Doubt, Blame ‘Data Quality’ Author: Martyn Rhisiart Jones – Date published: 27th September 2026 Web site: martyn.es – Facebook: Good Strat – LinkedIn Group: The Big Data Contrarians It doesn’t matter what you’re trying to build, what grand architectural strategy you’ve pitched to the board, or whether you even know what you’re doing …

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  • A satirical editorial illustration for an article titled “Toy Drones, Roomba Tanks and the Farce of Planet Zog’s War Tech”: a ridiculous futuristic military exhibition featuring tiny toy-like quadcopter drones, a heavily armored Roomba-style tank, oversized laser pointers, and comically serious alien officers from Planet Zog. Witty political cartoon tone, richly detailed, cinematic composition, no readable text, no logos.
    Toy Drones, Roomba Tanks and the Farce of Planet Zog’s War TechSeptember 25, 2026
    Author: Martyn Rhisiart Jones Published: 20th September 2026 Oza-Cesuras, Spain How Toy Helicopters, Roomba Tanks, and Glorified Spreadsheets Are Saving the Army of Planet Zog By Barnaby Mugg, Professional Hot-Air Vendor and Thought-Leader Extraordinary Summary The High Command of Planet Zog’s Armed Forces is embarking on another dazzlingly expensive rebranding exercise. Having watched too many …

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  • La revuelta por la vivienda en España: el audaz enfrentamiento de Sánchez con la derecha

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