Author Archives: Martyn Jones

The Comeback of Ontology in AI: Why It Matters – 2026/01/21

20 Tue Jan 2026

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IS ONTOLOGY UTTER BOLLOX?

Martyn Rhisiart Jones

Madrid, Tuesday 20th January 2026

Read my absolutely fabulous books: http://www.goodstrat.com/books

Ontology Didn’t Fail. The World Just Wasn’t Ready.

For most of its life in information technology, ontology has carried the faint smell of intellectual embarrassment. Too academic for product teams. Too rigid for startups. Too slow for an industry trained to ship first and rationalise later. It promised machines that could understand the world—and delivered, instead, a generation of beautiful diagrams and very little working software.

By 2026, that judgement looks increasingly wrong. Not because ontology suddenly got better, but because everything else did—and in doing so, exposed a missing layer in modern computing: meaning.

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Les Gallois et la Construction de l’Amérique 2026/01/19

20 Tue Jan 2026

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Oui, nous l’avons fait !

Martyn Rhisiart Jones

Madrid, vendredi 16 janvier 2026

Ah, les états d’origine des galés. Fueron les révolutionnaires silencieux et les escurridizos Padres Fundadores. Ce sont les chicos et les chicas qui ont essentiellement construit le pays. Vous allez ensuite disparaître dans le papier peint comme si vous deviez de l’argent !

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La influencia galesa en la historia de EE.UU. 2026/01/20

20 Tue Jan 2026

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Yes, We Did!

Martyn Rhisiart Jones

Madrid, Friday 16th January 2026

Ah, los estadounidenses de origen galés. Fueron los revolucionarios silenciosos y los escurridizos Padres Fundadores. Estos son los chicos y chicas que básicamente construyeron la mitad del país. ¡Y luego desaparecieron en el papel pintado como si debieran dinero!

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DATA WORLD: The Truth About Data Lakehouses: Hype vs. Reality – 2026/01/18

16 Fri Jan 2026

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Hype and Misleading Claims Surrounding Data Lakehouses

Martyn Rhisiart Jones

Bandoxa, 17th January 2026

Read my absolutely fabulous books: http://www.goodstrat.com/books

Let’s cut through the noise.

You’ve probably heard the pitch: A data lakehouse is the elegant hybrid. It finally gives you the best of both worlds.

  • The low-cost, massively scalable, schema-on-read flexibility of a classic data lake (perfect for ingesting raw, unstructured, petabyte-scale chaos).
  • The structured querying speed, ACID transactions, governance, and reliable performance of a traditional data warehouse.
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Mario Benedetti, 1920 to 2009 – 2026/01/17

16 Fri Jan 2026

Posted by in literature, obituary, Poetry, prose

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Mario Benedetti, 1920 to 2009

Martyn Rhisiart Jones

First edition: The Jewish Chronicle – 19th May 2009

Revised edition: Friday 16th January 2026

Benedetti died at his home in Montevideo on Sunday, 17th May 2009, at the age of eighty-eight. With his passing, Latin America loses one of its most prolific and affectionately regarded literary voices of the postwar era. He was a figure whose work spanned more than eighty volumes across poetry, fiction, essays, drama, and journalism. His work captured the quotidian rhythms of urban life, the ache of exile, and the stubborn commitments of the left. He wrote with an unpretentious directness that endeared him to generations of readers.

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The Rise of Agentic AI in 2026 – 2026/01/15

15 Thu Jan 2026

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Is Agent Orange Agentic AI?

Sir Afilonius Rex and Martyn Rhisiart Jones

Read my absolutely fabulous books: http://www.goodstrat.com/books

Paris, Thursday 15th January 2026

Strap in, you beautiful, trusting little optimist. We’re about to crank the dial so far past irony that it transforms into existential despair. It comes with a side of eye-roll. Here’s your precious 2026 AI agent prophecy. It is now properly marinated in contempt. It is served with a garnish of pure, seething mockery.

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DATA WORLD: Big Data: The Art of Bullshit – 2026

15 Thu Jan 2026

Posted by in All Data, Big Data, Big Data 7s, Big Data Analytics, dark data, data architecture, Data governance, Data Lake, data management, data science, Data Supply Framework, Data Warehouse, Data Warehousing, disinformation, governance, Inform, educate and entertain., information, Information Management, Information Supply Frameowrk, Information Supply Framework, pig data, The Amazing Big Data Challenge, The Big Data Contrarians

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Bertxin Galestara and Sir Afilonius Rex,  based on an  opinion piece written by Marty Rhisiart Jones

Mountain View, 19th January 2017 – Bandoxa Thursday 15th January, 2026

“I’ve been accused of vulgarity. I say that’s bullshit.” – Mel Brooks

If you enjoy this piece or find it useful, then please consider joining The Big Data Contrarians on LinkedIn. Continue reading →

IT’S POLITICS: How The Welsh Made America – 2026/01/16

14 Wed Jan 2026

Posted by in Inform, educate and entertain., PPE

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Yes, We Did!

Martyn Rhisiart Jones

Madrid, Friday 16th January 2026

Ah, Americans of Welsh origin. They were the quiet revolutionaries and the sneaky Founding Fathers. These are the guys and gals who basically built half the USA. Then, they vanished into the wallpaper like they owed money!

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IT’S POLITICS: The Protocols of the Elders of Zion – 2026

14 Wed Jan 2026

Posted by in Inform, educate and entertain., PPE

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Get Your Authoritarian and Totalitarian Dogs off My Yard!

Martyn Rhisiart Jones

Bandoxa, Wednesday 14 January 2026

Our service provider OpenAI could not process my prompt due to a moderation system. Please try to rephrase it changing potentially problematic words and try again. What a pile of dreck!

The Protocols of the Elders of Zion,  oh boy, what a title! The minutes resemble the most boring bar mitzvah planning committee meeting in known history. Instead of arguing over chopped liver versus sushi and bara brith, they’re plotting to control the entire planet. And the punchline? It’s fake. A total forgery. A hoax so clumsy it makes a three-euro bill look like the genuine article. Yet this thing refuses to die. It’s like an unfortunate relative who keeps showing up at Thanksgiving with the same tired stories.

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Bridging Morality Across Political Divides – 2026

14 Wed Jan 2026

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Love Our World!

Martyn Rhisiart Jones

Madrid, Wednesday 14th January 2026

The Universal Compass: Why Morality Transcends the Partisan Divide (With a Touch of Martyn Jones’s Slow-Burn Scepticism and a Proper Welsh Understated Grin)

Look, I’m not saying I’ve cracked the code to world peace or anything daft like that. However, morality, ethics, values, and principles don’t belong just to one side of the political spectrum. They’re not strictly red or blue. They’re like that jumper your mam keeps in the drawer ”just in case.” It’s full of holes and a bit faded. It smells faintly of mothballs. But it still does the job whoever’s wearing it. And if it doesn’t quite fit, well, there’s always room to stretch it a bit.

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