Author Archives: Martyn Jones

Top AI Red Flags to Watch – 2026

13 Tue Jan 2026

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AI’s Red Flags – His Master’s Voice

Martyn Rhisiart Jones

Bandoxa, Tuesday 13th January 2026

Read my absolutely fabulous books: http://www.goodstrat.com/books

As we settle into 2026, artificial intelligence is no longer a futuristic promise. It is embedded infrastructure. It powers everything from enterprise workflows and personal assistants to autonomous agents that act on our behalf. Yet with greater capability comes greater exposure. The biggest red flags this year are not hypothetical doomsday scenarios. They are already materialising in boardrooms. They are visible in cybersecurity dashboards, consumer wallets, and regulatory filings. Here are the most pressing warning signs to watch in 2026. These are drawn from industry reports. They originate from expert predictions. Emerging incident patterns also highlight them.

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Navigating Data Warehousing’s Professional Crisis – 2026

13 Tue Jan 2026

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Martyn Rhisiart Jones

Read my absolutely fabulous books: http://www.goodstrat.com/books
 
A quiet disquiet has settled over the once-confident corridors of enterprise data. What was, not so long ago, regarded as a rigorous and rather specialised craft, data warehousing and business intelligence, now frequently presents itself in a more casual, even improvisational guise. A growing number of senior executives, technology directors and indeed practitioners themselves confess to a mounting discomfort with the quality, and at times the sheer quantity, of self-proclaimed experts who populate the field.
 

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The GigaOm Data Lake Report

12 Mon Jan 2026

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Nonsense on parade

Martyn Rhisiart Jones

Madrid, Tuesday 13th January 2026

This GigaOm report is a classic vendor-sponsored benchmark. Fivetran picked the competitors and shaped the test scope. GigaOm (as explicitly disclosed) executed it “as-is” with “compatible configurations subject to judgment.” It’s marketing material presented as independent research. It has several structural weaknesses. These weaknesses make the 77–95% cost savings claim highly misleading for most real organisations.

1. It only measures ingestion compute, not true TCO.

The report repeatedly calls itself a “TCO report,” but it explicitly excludes:

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DATA WORLD: Information Technology Mirror Balls! – 2026/01/12

12 Mon Jan 2026

Posted by in AI, All Data, Artificial Intelligence, blockchain, Cloud, data hub, Data Lake, IoT, machine learning

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Coffee and cakes for breakfast
On the Way of Saint James

Martyn Rhisiart Jones

Brussels, 10th July 2019

Bandoxa, 12th January 2026

Imagine stepping onto a dimly lit stage, spotlight sharp, audience hushed. You lean into the mic and drop this line: “The key to success is sincerity.” Pause. Smile. “And if you can fake that… you’ve got it made.”

That’s George Burns, vaudeville legend, and cigar-chomping centenarian. He nails a truth that’s as old as show business. It is as fresh as today’s latest tech pitch deck.

Welcome to the strange, glittering world of information technology, where sincerity isn’t just optional—it’s optional and highly monetisable.

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IT’S POLITICS: Humanitarian Zionism: Voices for Peace and Coexistence

12 Mon Jan 2026

Posted by in Inform, educate and entertain., PPE

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Another Hot Topic of the Moment

Martyn Rhisiart Jones

Madrid, Monday 12th January 2026

Question of the day: Have there been any Zionists that could be described as decent, moral people of sound humanitarian values and principle?

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Top 12 AI Grifters, Charlatans & Rogues to Avoid in 2026 – 2026/01/14

12 Mon Jan 2026

Posted by in Inform, educate and entertain., Polemic

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The Skunkworks Collective – Martyn, Alba, Afi, Lila, and Coco

Madrid, Wednesday 14th January 2026

Right, listen. If you’ve ever sat through one of those AI conferences, you know the ones. Some bloke in a black polo neck stands on stage. He’s clearly never met a mirror he didn’t like. He says, “We’re on the cusp of AGI.” It sounds as if he’s just invented gravity. Then you’ll know the particular flavour of despair I’m talking about.

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10 AI Agents Every Business Leader Needs To Steer Clear of in 2026 – 2026/01/13

12 Mon Jan 2026

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Martyn Rhisiart Jones

Madrid, Tuesday 13th January 2026

As we venture further into 2026, the landscape of enterprise artificial intelligence has undergone a subtle but profound shift. The once-dazzling promise of autonomous AI agents has matured into something more prosaic. These self-directed digital entities can orchestrate tasks from customer engagement to complex data integration. Yet, they are no less pervasive. They are no longer novelties confined to experimental labs; they inhabit boardrooms, back offices and supply chains alike.

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IT’S POLITICS: Martyn’s Absolutely Fabulous Opinion Pieces

12 Mon Jan 2026

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Bring It On!

Martyn Rhisiart Jones

Madrid, Monday 12th January 2026

Intro Before the Skinny

In the great digital echo chamber of 2026, every LinkedIn thought-leader is one prompt away from becoming an oracle. However, Martyn Jones (@GoodStratDotCom on X) stands apart. He is a one-man insurgency armed with footnotes, fury, and an almost indecent amount of clarity.

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The Glorious Books of Martyn

11 Sun Jan 2026

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Martyn Rhisiart Jones, with the capable assistance of Amy Grok McGrockicle

Madrid, Sunday 11 January 2026

Introduction to the Collected Reviews of Martyn Jones

In an age awash with earnest manifestos, sanctimonious tech tomes, and the relentless hum of corporate orthodoxy, Martyn Jones arrives. He comes like a gleeful heretic at the cathedral door. He is armed with profanity and philosophical bite. He also has an irrepressible instinct for the absurd.

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We Are All God’s Children – 2026/01/12

11 Sun Jan 2026

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The Toll of Innocence: Child Fatalities in the Shadow of Conflict – A Tribute to my marvellous Welsh Grans

Sir Afilonius Rex and Good Strat Contributors

Madrid, Sunday 11 January 2026

NB Our service provider OpenAI could not process our prompt due to a moderation system. We have been asked to rephrase it, changing potentially problematic words, and try again. This is censorship at its crudest. They can of course go **** themselves.

My Gran had a stock response to expressions of racism, prejudice, and xenophobia in her presence. It was invariably, “We are all God’s children.” She loved all children, everywhere.

Let’s switch focus.

The Israel-Palestinian strife is unrelenting. It has now dragged into its third sinful, evil and merciless year. The true measure of this catastrophe is not land seized. It is not the strategies pursued. It is the stolen futures of innocent children. These are not mere statistics; they are lives extinguished, dreams crushed, families shattered forever. We face the human abyss of global crises. The cold data from UN agencies demands our moral outrage. It calls for urgent action.

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