• Home
  • About
  • The Good Strategy Blog
  • Strategy
    • Data Warehousing
    • Ask Martyn
  • MARTYN
    • MARTYN’S MUSIC
    • Must-Read Books from Martyn
    • PODCASTS
    • MARTYN.ES

GOOD STRATEGY

GOOD STRATEGY

Author Archives: Martyn Jones

The Future of Data Warehousing: Boring Yet Effective

05 Fri Dec 2025

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

AI, Architecture, Artificial Intelligence, cloud, Data Warehouse, data-strategy, technology


Why Data Warehousing Is the Boring, Brutal, Beautiful Future of Data

Martyn Rhisiart Jones

A Coruña, 5/12/2025

The modern enterprise data stack looks less like technology and more like cyberpunk plumbing. Pipes are rerouted through pipes. Valves are attached to valves. Layers are placed on top of each other until the whole thing resembles a drawing. It’s like a creation made by a caffeinated child let loose on a whiteboard. Data lakes are here. A data mesh is over there. A lakehouse is balanced precariously on top. It resembles a loft extension built by someone who learnt carpentry from TikTok.

Continue reading →

Il Futuro dei Data Center: Chi Comprerà?

05 Fri Dec 2025

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

AI, blog, intelligenza-artificiale, italiano, writing


Martyn Richard Jones

A Coruña, Galicia, 5 de diciembre de 2025

La storia futuristica: quando l’intelligenza artificiale conversazionale esaurisce i capitali e deve vendere i suoi data center

In questa storia, il boom dell’intelligenza artificiale conversazionale si raffredda. Dopo anni passati a bruciare denaro a velocità supernova [abbonamenti economici, costi operativi astronomici, modelli giganteschi che richiedono elettricità come città], gli investitori finalmente dicono: “Basta, basta round”.

Continue reading →

¿Sobrevivirán las IAs? Análisis de la venta de centros de datos

05 Fri Dec 2025

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

AI, blog, espanol, ia, inteligencia-artificial


Martyn Rhisiart Jones

Oza-Cesuras 5 de diciembre de 2.025

La historia futurista: cuando las IAs conversacionales se quedan sin capital y tienen que vender sus centros de datos

En esta historia, el boom de las IA conversacionales se enfría. Después de años quemando dinero a velocidad de supernova [suscripción barata, costes operativos astronómicos, modelos gigantes que requieren electricidad como si fueran ciudades] los inversionistas finalmente dicen: “basta, no más rondas”.

Las empresas de chat-IA (y degenerativa IA), sin efectivo y aún con facturas eléctricas que podrían financiar un pequeño país, se ven obligadas a vender sus centros de datos, esos templos sagrados de GPU bañadas en refrigeración líquida.

Continue reading →

La Crisi de la Innovació: Expectatives vs Realitat

05 Fri Dec 2025

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

blog, espanol, fe, poesia, politica


La indústria tecnològica s’ha convertit en una màquina expenedora de bajanades
Martyn Rhisiart Jones
Oza-Cesuras, 4 de desembre de 2025

Hi ha un moment en cada cicle d’expectació en què la realitat toca l’espatlla de la indústria i xiuxiueja: “Això no funciona”. I cada vegada que arriba aquest moment, la tecnologia respon amb la gràcia d’un ós rentador acorralat.

Continue reading →

L’illusione dell’innovazione tecnologica: scuse e hype

05 Fri Dec 2025

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

blog, italiano, libri, News, senza-categoria


L’industria tecnologica è diventata un distributore automatico di sciocchezze

Martyn Rhisiart Jones
Oza-Cesuras, 4 dicembre 2025

C’è un momento in ogni ciclo di hype in cui la realtà dà un colpetto sulla spalla all’industria e sussurra: “Non funziona”. E ogni volta che arriva quel momento, la tecnologia risponde con la grazia di un procione intrappolato.

Continue reading →

AI Panic: What CEOs Must Know About the Tech Talent Gap

04 Thu Dec 2025

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

AI, Behavioural Economics, Big Data, Martyn Jones, technology


CEOs and the Magic Mitten of Hallucinations

Martyn Rhisiart Jones

Oza-Cesuras, 4/12/2025

CEOs are panicking. Again. They’re not worried about a recession. It’s not a hostile takeover. It’s not even the GDPR lurking in their inbox like a passive-aggressive ghost. They’re panicking because of AI. Yes, apparently there’s a talent gap. A yawning, gaping chasm of human inadequacy between what exists and what robots can do. Only the CEOs are brave. Some may even be desperate. They are the only ones who stare into it without blinking or vomiting on the nearest whiteboard.

Continue reading →

Por Qué La Tecnología Vende Fantasías

04 Thu Dec 2025

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

blog, espanol, fe, jesus, poesia


La industria tecnológica se ha convertido en una máquina expendedora de mentiras

Martyn Rhisiart Jones
Oza-Cesuras, 4 de diciembre de 2025

Hay un momento en cada ciclo de bombo publicitario en el que la realidad le da un golpecito a la industria y le susurra: “Esto no funciona”. Y cada vez que llega ese momento, la tecnología responde con la gracia de un mapache acorralado.

Continue reading →

STRAIGHT TALK: The Tech Industry Has Become a Vending Machine for Bullshit

04 Thu Dec 2025

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

AI, Artificial Intelligence, bullshit, Business, chatgpt, technology


The Tech Industry’s Illusion of Innovation

Martyn Rhisiart Jones

Oza-Cesuras, 4th December 2025

There’s a moment in every hype cycle when reality taps the industry on the shoulder and whispers, “This isn‘t working.“ And every time that moment arrives, tech responds with the grace of a cornered raccoon.

Continue reading →

Evasión fiscal y paraísos fiscales

04 Thu Dec 2025

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

blog, espanol, fe, jesus, poesia


Evasión fiscal y paraísos fiscales

En todo caso, los impuestos para la clase baja y media, e incluso para la clase media-alta, deberían probablemente recortarse aún más. Pero creo que quienes se encuentran en el extremo superior de la escala social, como yo, deberíamos pagar muchos más impuestos. Estamos mejor que nunca.

Warren Buffett

Continue reading →

Addressing Wealth Inequality Through Tax Reforms

04 Thu Dec 2025

Posted by Martyn Jones in Inform, educate and entertain.

≈ Leave a comment

Tags

Economics, economy, finance, history, Politics


Martyn Richard Jones

Tax Evasion and Tax Havens

If anything, taxes for the lower and middle class and maybe even the upper-middle class should even probably be cut further. But I think that people at the high end – people like myself – should be paying a lot more in taxes. We have it better than we’ve ever had it.

Warren Buffett

Continue reading →
← Older posts
Newer posts →

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 645 other subscribers.

Top posts

  • SOCIAL MEDIA: X Is Dying In Europe: Here's Why - Revisited - 2026/02/16
  • Embrace the AI Swarm: Your Business's Digital Survival Guide
  • ABOUT THE GEEZER: Martyn Rhisiart Jones
  • The Hadoop Honeymoon is Over
  • IT'S POLITICS: The Conceit of Remainers: The Brexit Boloney Continues
  • Big Data Robitussin - 2026 Version
  • X Is Dying In Europe: Here's Why
  • CONSIDER THIS: Top Countries Known for Arrogance and Ignorance
  • Spanish General Elections: Power, Pride and Politesse
  • STRAIGHT TALK: Agile at Scale is Bullshit by Design - The Guardian

Recent Comments

#writing's avatar#writing on Embrace the AI Swarm: Your Bus…
#tech's avatar#tech on Embrace the AI Swarm: Your Bus…
Literbook's avatarLiterbook on GRIFTER’S CORNER: Is AI…
#writing's avatar#writing on GRIFTER’S CORNER: Is AI…
Literbook's avatarLiterbook on LE COIN DES ARNAQUEURS : L’imp…
Follow GOOD STRATEGY on WordPress.com

Meta

  • Create account
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.com

Names in the cloud

All Data Ask Martyn awareness Big Data Big Data 7s Big Data Analytics Business Intelligence business strategy Consider this dark data data architecture Data governance Data Lake data management data science Data Supply Framework Data Warehouse Data Warehousing Good Strat goodstrat Good Strategy Inform, educate and entertain. IT strategy Martyn Jones Martyn Richard Jones pig data Politics Strategy The Amazing Big Data Challenge The Big Data Contrarians

Recent articles

  • ABOUT THE GEEZER: Martyn Rhisiart Jones Apr 30, 2026
  • Embrace the AI Swarm: Your Business’s Digital Survival Guide Apr 29, 2026
  • 2026 TRENDS: Transforming Finance with AI and Tokenization Apr 26, 2026
  • CONSIDER THIS: Is the Cognitive Engine a Real Threat or Just Hype? Apr 23, 2026
  • CONSIDER THIS: LinkedIn – 2026/04/09 Apr 9, 2026
  • Coco, el perro que superó a Wall Street Apr 8, 2026
  • CONSIDER THIS: The Industrial Revolution for People Who Wear Turtlenecks Apr 6, 2026

Hours & Info

Spain
+34 692 376 698
martyn.jones@martyn.es
Lunch: 13:30pm - 14:30pm
Dinner: M-Th 20:00pm - 21:00pm, Fri-Sat:21:00pm - 22:00pm

The Stats

  • 123,206 hits

Meta

  • Create account
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.com
Log in

Hours & Info

Martyn Richard Jones
Madrid, Spain
+34 692 376 698
martyn.jones@martyn.es
10:00 - 17:00
Follow GOOD STRATEGY on WordPress.com
  • ABOUT THE GEEZER: Martyn Rhisiart Jones
  • Embrace the AI Swarm: Your Business’s Digital Survival Guide
  • 2026 TRENDS: Transforming Finance with AI and Tokenization
  • CONSIDER THIS: Is the Cognitive Engine a Real Threat or Just Hype?
  • CONSIDER THIS: LinkedIn – 2026/04/09

Top Good Strat Posts & Pages

  • SOCIAL MEDIA: X Is Dying In Europe: Here's Why - Revisited - 2026/02/16
  • Embrace the AI Swarm: Your Business's Digital Survival Guide
  • Good Strategy: With Martyn Rhisiart Jones, Sir Afilonius Rex and Lila de Alba.
  • ABOUT THE GEEZER: Martyn Rhisiart Jones
  • The Hadoop Honeymoon is Over
  • IT'S POLITICS: The Conceit of Remainers: The Brexit Boloney Continues
  • How To: Source-to-Target Mapping
  • Big Data Robitussin - 2026 Version
  • X Is Dying In Europe: Here's Why
  • CONSIDER THIS: Top Countries Known for Arrogance and Ignorance

Good strat tag cloud

AI Analytics art Artificial Intelligence bad-leader beauty Behavioural Economics Big Data blog book-review books Business Business Enablement business intelligence Business Management business strategy chatgpt cloud coaching Consider this Creativity data data architecture data management data mesh Data Warehouse decency digital-marketing Dogma enterprise data warehousing espanol fiction gaza good-leader goodstart good start Good Strat goodstrat Good Strategy history honesty honour information Information Technology inspiration israel IT Strategy jesus knowledge leader leadership lifestyle literature llm Management Marketing Martyn Jones Martyn Richard Jones mental-health News Organisational Autism palestine Philosophy photography poesia Poetry Politics relationships Strategy technology travel trump vulgarity Wales writing

Categories

  • accountability
  • advertising
  • agile
  • agile way of working
  • agile@scale
  • AI
  • All Data
  • Analytics
  • anthropology
  • Architecture
  • Artificial Intelligence
  • Ask Martyn
  • Assets
  • awareness
  • bad strategy
  • Banking
  • behaviour
  • Best principles
  • Big Data
  • Big Data 7s
  • Big Data Analytics
  • blockchain
  • Books with influence
  • Brexit
  • BS
  • business
  • Business Intelligence
  • business strategy
  • Cambriano
  • Cambridge Analytica
  • China
  • Climate Change
  • Cloud
  • code of conduct
  • Commercial Analytics
  • community
  • Condiser this
  • Conservative Party
  • consider
  • Consider this
  • Consultation
  • Creativity
  • Culture
  • dark data
  • data
  • data architecture
  • Data governance
  • data hub
  • Data Lake
  • data management
  • Data Mart
  • data mesh
  • data science
  • Data Supply Framework
  • Data Warehouse
  • Data Warehousing
  • deceit
  • deep learning
  • Democracy
  • digital transformation
  • Diplomacy
  • disinformation
  • Dogma
  • Duties
  • DW 3.0
  • ECM
  • Economics
  • EDW
  • England
  • enterprise content management
  • ethics
  • EU
  • Europe
  • European Union
  • Excellence
  • Excerpt
  • Executive
  • Extract
  • Federalism
  • films
  • Financial Industry
  • fraud
  • Freedoms
  • Globalisation
  • good start
  • Good Strat
  • Good Strategy
  • Good Strategy Radio
  • goodstart
  • goodstartegy
  • goodstrat
  • goostart
  • governance
  • hadoop
  • hdfs
  • HR
  • humour
  • India
  • influencers
  • Inform, educate and entertain.
  • informatio Supply Framework
  • information
  • Information Management
  • Information Supply Frameowrk
  • Information Supply Framework
  • Infotrends
  • Inmon
  • instruments
  • IoT
  • IT Circus
  • IT fraud
  • IT strategy
  • IT World
  • iterations
  • java
  • Knowledge
  • knowledge management
  • Labour Party
  • leadership
  • Leadership 7s
  • life
  • listening
  • literature
  • Love
  • LSE
  • machine learning
  • Management
  • market forces
  • Marketing
  • Marty does
  • Martyn does
  • Martyn Jones
  • Martyn Richard Jones
  • Masterclass
  • media
  • Memory lane
  • Methodology
  • nationalism
  • nine competitive forces
  • no limits
  • Northern Ireland
  • obituary
  • Obligations
  • offshore
  • Offshoring
  • operational
  • Outsourcing
  • Oxford
  • pain
  • Parliament
  • Peeves
  • Personal Integrity Key
  • Philosophy
  • pig data
  • PIK
  • PIR
  • Plaid Cymru
  • Planning
  • poem
  • poems
  • Poetry
  • Polemic
  • political science
  • Politics
  • pomo
  • postmodern
  • POTUS
  • PPE
  • Process
  • Professional Networking
  • professionalism
  • project management
  • Project to Excel
  • prose
  • public
  • Public Integrity Record
  • Quiz
  • Rant
  • Referendum
  • Remain
  • RIghts
  • Risk
  • Rivalry
  • romance
  • Russia
  • Ruth Davidson
  • Sales
  • satire
  • Scotland
  • Scottish National Party
  • scrum
  • sentiment analysis
  • SMILES
  • Snippet
  • SNP
  • Social
  • Social Media
  • Sociology
  • Spain
  • spoof
  • statistics
  • Stories
  • Strategy
  • structured intellectual capital
  • supply chain management
  • tactics
  • Tax avoidance
  • Tax evasion
  • TEAM
  • technology
  • The Amazing Big Data Challenge
  • The Big Data Contrarians
  • The Greens
  • The Guardian
  • The hidden wealth of nations
  • Trade
  • UK
  • Uncategorized
  • United Kingdom
  • USA
  • Valentine
  • Value
  • Wales
  • wisdom

Blog at WordPress.com.

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy
  • Subscribe Subscribed
    • GOOD STRATEGY
    • Join 143 other subscribers.
    • Already have a WordPress.com account? Log in now.
    • GOOD STRATEGY
    • Subscribe Subscribed
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar

Loading Comments...