Martyn Richard Jones

San Martiño de Bandoxa

26th April 2020

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Here, for the first time in the history of data, we have a clear vision for the future of data in business. This vision takes the form of three pillars of data wisdom:

  1. The three secrets of big data success.
  2. The sixty-minute big data strategy.
  3. The three vital big data strategies.

The three secrets of big data success

  1. Always aim high with big data. If you aim low, you will never wind up high.
  2. Never give up on the big data quest. If you give up, you’ll never get there.
  3. Don’t overthink. So, you won’t question secrets 1 and 2.

The sixty-minute big data strategy

If you need more than an hour to put together a sound big data strategy for your business, then you are doing it all wrong. Follow these three steps, and do it in sixty minutes. This advice is another secret of big data success.

  1. Imagine the best possible thing that could happen for big data in your business.
  2. Write down a plan around “the best possible thing”.
  3. Present the plan to senior business management.

You could also argue that there is a fourth step: prepare for success.

The three vital big data strategies

Strategies come, and policies go, but these fellas are the greats of big data strategy.

Big data strategy – go out into a forest, take out a Bowie knife and carve your company’s name on a pine tree. For good luck.

Data lake strategy – go out into a forest by a lake and carve your company’s name on a maple tree and bury a dead cat under it. For good luck.

Data lakehouse strategy – go out into a forest by a lake and a house. Carve your company’s name on an oak tree, daub your companies slogans on the side of the house using fresh pig’s blood and stuff two dead siamese cats through the letterbox. For good luck.

Mission accomplished!

That’s all folks

And that, in a nutshell, is showing you how you and your business can succeed with big data. And remember, all it needs is faith in yourself and mega-faith in big data.

Ladies and fellas, you are now equipped with the secret sauce, the magic formulas and the golden fleece of big data strategy. Go out there and knock ’em dead!

Also, have an attractively compelling big-data learning-journey whilst you do it.


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