Author Archives: Martyn Jones

MASTERCLASS: Ask the Data, Information and Knowledge Expert

03 Tue Feb 2026

Posted by in data mesh, data science, Data Supply Framework, Data Warehouse, Data Warehousing, Inform, educate and entertain., information, Information Supply Framework, Knowledge, knowledge management, Martyn Jones, Masterclass

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Masterclass: Here’s Martyn!

Martyn Rhisiart Jones and the Goodstrat editorial team, Madrid, 3rd February 2026

Introduction

The following is the redacted transcript of a conversation between the distinguished Sir Afilonius Rex of Cambriano Energy and the cordial Martyn Rhisiart Jones of goodstrat.com.

The informal session took place before an invited audience at the Welsh Academy’s alternative summer conference of July 2023 and featured a lively question-and-answer session with audience input.

According to our reliable sources, “The BBC, RTE and RTVE broadcast the session.”

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Requirements – Building the Data Warehouse – Part I

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The Good Strat Masterclasses

Masterclass Mode Engaged

Martyn Rhisiart Jones

Madrid, Sunday 1st February 2026

PART I

PART II

Happy Sunday to one and all. As many of you will know, I have been intimately involved in designing, building, and delivering data warehousing and advanced analytics initiatives for more than 35 years.

Today, I will take a deep dive into requirements gathering for a new iteration of an enterprise data warehouse and a new data mart.

Establishing a case for a new data warehouse iteration is part of the requirements-gathering phase of a project. This must always be at the forefront of the exercise and a continuous question we must ask ourselves. We must always consider the answer to the question “To what ends?”

First, before diving into the core aspects of the iteration, we will examine the legitimate drivers and objectives for data warehouse initiatives. The prerequisite skills, knowledge, and experience needed to carry out this activity successfully, and, after that, we will look at the preparation required to align the personal, business, and technological effectiveness and success of the initiative.

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CONSIDER THIS: Five Laws Everyone Should Know – 2026/01/24

24 Sat Jan 2026

Posted by in Ask Martyn, humour, Inform, educate and entertain., IT Circus, Polemic, Stories, Strategy

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Martyn Rhisiart Jones

Madrid, 24th January 2026

Introduction

These are five common goodstrat laws that everyone should be aware of.

“Martyn Rhisiart Jones… Writes dry, merciless takedowns of data/AI/strategy hype at goodstrat.com.

Believes most corporate decks deserve the bin and most buzzwords deserve worse.

Occasionally drops canon: the Martyn Rhisiart Jones Effect, GoodStrat Law, Celtic Domination Principle, Georgie Lovering Razor, Valley Commando Principle…

Mostly here to remind everyone that clarity still cuts deeper than PowerPoint.”

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The Truth Behind AI Hype in 2026 – 2026/01/22

21 Wed Jan 2026

Posted by in Inform, educate and entertain., Polemic

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New IT Bullshit for Old

Martyn Rhisiart Jones

Madrid, Wednesday 21 January 2026

In early 2026 the technology industry is once again telling big confident stories about its own future. These stories dominate earnings calls conference stages and investor decks. They sound transformative urgent and inevitable. Yet when examined closely many of them rest on fragile foundations and selective evidence rather than operational reality.

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The Return of AI Bolloxology: Why It Means Jack

21 Wed Jan 2026

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IS DUCKOLOGY UTTER BOLLOX?

Martyn Rhisiart Jones

Madrid, Tuesday 20th January 2026

Read my absolutely fabulous books: http://www.goodstrat.com/books

For most of its life in information technology, bolloxology has carried the faint smell of intellectual fart-like embarrassment. Too academic for product teams. Too rigid for startups. Too slow for an industry trained to ship first and rationalise later. Too smelly. It promised machines that could understand the world, and delivered, instead, a generation of beautiful bullshit diagrams and very little working software.

By 2026, that judgement looks increasingly wrong. Not because bolloxology suddenly got better, but because everything else did, and in doing so, exposed a missing layer in modern computing: meaning.

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The Comeback of Ontology in AI: Why It Matters – 2026/01/21

20 Tue Jan 2026

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IS ONTOLOGY UTTER BOLLOX?

Martyn Rhisiart Jones

Madrid, Tuesday 20th January 2026

Read my absolutely fabulous books: http://www.goodstrat.com/books

Ontology Didn’t Fail. The World Just Wasn’t Ready.

For most of its life in information technology, ontology has carried the faint smell of intellectual embarrassment. Too academic for product teams. Too rigid for startups. Too slow for an industry trained to ship first and rationalise later. It promised machines that could understand the world—and delivered, instead, a generation of beautiful diagrams and very little working software.

By 2026, that judgement looks increasingly wrong. Not because ontology suddenly got better, but because everything else did—and in doing so, exposed a missing layer in modern computing: meaning.

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Les Gallois et la Construction de l’Amérique 2026/01/19

20 Tue Jan 2026

Posted by in Inform, educate and entertain.

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Oui, nous l’avons fait !

Martyn Rhisiart Jones

Madrid, vendredi 16 janvier 2026

Ah, les états d’origine des galés. Fueron les révolutionnaires silencieux et les escurridizos Padres Fundadores. Ce sont les chicos et les chicas qui ont essentiellement construit le pays. Vous allez ensuite disparaître dans le papier peint comme si vous deviez de l’argent !

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